By Joe Pulizzi published May 2, 2011

Chief Content Officer Job Description Sample Template

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content … Continue reading

By Thomas Clifford published April 28, 2011

How to Create 5 (Content Marketing) Products from 1 Interview

It used to drive me bonkers. I’d interview someone for a project. 10% of the interview ended up in the project. 90% never even saw the light of day.   And you know what made matters even worse? That 90% … Continue reading

By Tom Pisello published April 12, 2011

How to Find the Right Type of Content For Your Business

Marketing budgets are growing for most companies, but so are the requirements to reach more empowered, skeptical and frugal buyers via more channels. How can you know that the content you invest in will forge effective connections and engagements that … Continue reading

By Joe Pulizzi published April 12, 2011

The Biggest Mistake in User-Generated Content (Learning from LEGO)

Most marketers we work with want to develop a content marketing program driven, in part, by user-generated content (UGC). They believe that if they can only get their prospects and customers to talk about their brands online in blogs, forums … Continue reading

By Bob Leonard published April 8, 2011

9 Steps to Continuous Content Marketing Improvement

Closed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and plan. This can result in more focused targeting, more effective messaging and improved resonance of your marketing content. Until … Continue reading

By Joe Pulizzi published April 7, 2011

Creating a Multimedia Content Package that Drives Business

I had the pleasure of presenting at a recent PR Newswire sales meeting where they discussed their new ARC Engagement Platform [disclaimer: PR Newswire is a Content Marketing Institute benefactor]. One of the samples came from Rodale Custom Content & … Continue reading

By Kathy Hanbury published April 4, 2011

5 Things You Need to Know about Content Strategy

There’s been a ton of great discussion about content activities, methodologies and deliverables. For most of us, that makes up the bulk of our work. But if you don’t have a conceptual framework for those activities, I’d argue that you’re … Continue reading

By Joe Pulizzi published March 30, 2011

Content Curation Grows Up, Original Content Still Key

I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.  Rohit describes this position as: Someone whose … Continue reading

By Joe Pulizzi published March 28, 2011

3 Things Content Marketers Can Learn from Howard Stern

Say what you will of Howard Stern, the man is a genius. If you get the chance, this article in this month’s Rolling Stone magazine is worth the read. The self-proclaimed “King of All Media” dishes out some pretty amazing … Continue reading

By Joe Pulizzi published March 23, 2011

Always Be Launching: Content Marketing

People ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content is NOT valuable and relevant and NOT working for your business, it’s NOT … Continue reading