By Joe Pulizzi published March 23, 2011

The Three-Legged Stool Strategy of Content Marketing

I started in the publishing industry over a decade ago. At that time, we used an antiquated publishing strategy called the “three-legged stool.” The concept was that, in order to be the industry’s leading media content provider, we needed to … Continue reading

By Patricia Redsicker published March 16, 2011

5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin The formidable challenge for marketers of boring … Continue reading

By Joe Pulizzi published March 15, 2011

The 3 Forgotten Tactics of Content Marketing

First, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that they forget the content marketing tactics that customers are actually engaging in.  But more on … Continue reading

By Joe Pulizzi published March 10, 2011

Content Marketing: 5 Tips to Go Big or Go Home!

I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to them. The last point from Hubspot CEO Brian Halligan is critical for not just business owners, but content marketers. It Is A … Continue reading

By Sarah Mitchell published March 9, 2011

Lost in Translation? An 11-Step Checklist for Localizing Content

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you. What can you do? As the old … Continue reading

By Manya Chylinski published March 8, 2011

How to Mine the Press for Content

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, … Continue reading

By Joe Pulizzi published March 2, 2011

10 Reasons Your Content Marketing is Killing You

Here’s 10…how many do you have? Here we go… Selfish content marketing.  People don’t care about you, they care about themselves.  Create content that solves customers’ pain points. Stop talking about yourself, your products, your services.  If you do, make … Continue reading

By Sarah Mitchell published March 2, 2011

Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue.  It’s been an eye-opening experience for a bunch of seasoned … Continue reading

By Joe Pulizzi published February 24, 2011

Can brand journalists still be journalists? Does it matter?

I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th, 9:30am, Ballroom F). The panel includes Tom Ashbrook from NPR, Lora Kolodny from TechCrunch, blogger and journalist Gary … Continue reading

By Joe Pulizzi published February 17, 2011

5 Steps to Content Curation

Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be speaking on a panel with Pawan at SXSW and he will also be speaking at Content Marketing World). Pawan … Continue reading