By Chris Moritz published October 1, 2010

How to Develop the Strategic Pillars to Hold Up Your Content Marketing Strategy

Congratulations – you’ve diligently completed the Discovery phase of your content strategy with a thorough content inventory/audit and a manageable set of informed, objective(ish) personas. Now you’re ready to dig into tactics. Whoa, not so fast… If you’ve done any … Continue reading

By Joe Pulizzi published October 1, 2010

Is Quality Content Enough?

Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered – create … Continue reading

By Dianna Huff published September 30, 2010

Look to Your Customers for Fresh Content Ideas

At a recent presentation I gave, a gentleman in the audience asked how he could develop content for his business website. A plumber by trade, he and his partner had already optimized and “tricked out” their site for Google Places. … Continue reading

By Dianna Huff published August 25, 2010

Make Your Content Do Double Duty When Writing to Multiple Audiences

As a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your audience. As you know, however, the B2B sales cycle, which can be quite complex, often includes more than … Continue reading

By Jenny Lemmons Magic published August 5, 2010

How to Repurpose Content to Stay Consistent

As much as its advocates hate to admit it, sometimes content marketing fails – or more accurately, sometimes people fail at content marketing. Consistency is key, because without consistency, you can’t gain momentum, and without momentum, content marketing success is … Continue reading

By Chiqui Cartagena published July 23, 2010

How to Get Your Hispanic Content Strategy on Target

As part of your content strategy, are you targeting the US Hispanic market? If so, you no doubt know that this is an increasingly complex market – yet one that is growing. The so-called “US Hispanic Market” is currently measured … Continue reading

By Eileen Sutton published July 16, 2010

Are you Brand Building Out of Order? A Cautionary Tale

As a content marketer, you want to dive in and start work immediately. You know it’s best to lock in a brand position but you wonder: is this so important? Consider: would you build a skyscraper with no blueprint or … Continue reading

By Russ Henneberry published June 11, 2010

How To Reformat, Repurpose and Resurrect the Existing Content In Your Organization

Creating good content is hard work. Don’t make it harder than it needs to be. With a bit of effort, you will likely find that plenty of valuable content already exists within your own organization–you just need to train your … Continue reading

By Robert Rose published June 7, 2010

How to Use Mapping to Develop and Measure Content

In last week’s post, I walked you through how to map your content to your buyer personas and sales funnel. By having this information, you can start to see where your gaps in content are. So, what’s next? You need … Continue reading

By Robert Rose published June 2, 2010

A Quick and Dirty Way to Segment your B2B Content Marketing

If you’re a B2B marketer you’ve inevitably heard sales say things like this: “Yeah, we’re getting leads from all that content you guys in marketing are writing – but they’re all tire kickers.” Or (my favorite): “We don’t need more … Continue reading