By Joe Pulizzi published June 16, 2011

Nine Steps to Content Marketing Success One Step at a Time

The secret to getting ahead is getting started. The secret of getting started is breaking down your complex overwhelming tasks into small manageable tasks, and then starting on the first one. – Mark Twain I presented a content marketing workshop … Continue reading

By Ahava Leibtag published June 15, 2011

3 Ways to Test Effectiveness of Mobile Content

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and Measurability” study by King Fish Media. Just … Continue reading

By Joe Pulizzi published June 13, 2011

42 Content Marketing Experts Lead Junta42’s Final Top Blogs List

After more than three years producing 11 comprehensive Top Content Marketing Blogs lists, we’ve decided to hang it up. Today’s release of the Top 42 Content Marketing Blogs (as we know it) will be our last. Why you ask? When … Continue reading

By Ben Finklea published June 13, 2011

An Overview of the Web Content Strategy Process and Deliverables

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging … Continue reading

By Joe Pulizzi published May 26, 2011

Reporting Content Marketing ROI to the C-Level

Listened to a fantastic presentation from my friend and CMI consultant Jason Falls last week on social media measurement. Much of what Jason reviewed is applicable to content marketing measurement and ROI, especially when communicating content creation and distribution to … Continue reading

By Joe Pulizzi published May 17, 2011

Rent-to-Own Content Marketing: Red Bull

A big part of a content marketing strategy is acquiring an audience. The majority of media companies spend thousands, even millions on audience development strategies in order to qualify and distribute to their target audience.  Tactics used include post cards, … Continue reading

By Michele Linn published May 13, 2011

50 Questions Answered About Content Marketing

Whether you are a content marketing newbie or someone with more experience, you’re bound to have questions. Here are the answers to 50 common ones. Do you have other questions? Share in the comments, and we’ll point you to an … Continue reading

By Joe Pulizzi published May 12, 2011

The Skinny on Groupon’s Content Strategy

I had the opportunity to attend a fantastic Confab session yesterday featuring Brandon Copple, the managing editor for Groupon. For those of you not familiar with Groupon, it’s a deal-of-the-day website launched in November of 2008 that now serves over 175 markets … Continue reading

By Manya Chylinski published May 11, 2011

Content Recycling: A to Z

Sometimes the ideas and words we tap to produce quality content flow mightier than the Mississippi River. Other times, the ideas and words dry up like a long summer’s drought. Fortunately, there are ways to rinse, sort and recycle content … Continue reading

By Patricia Redsicker published May 9, 2011

First Things First – Content Strategy Before Social Strategy

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes … Continue reading