By Joe Pulizzi published March 30, 2011

Content Curation Grows Up, Original Content Still Key

I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed.  Rohit describes this position as: Someone whose … Continue reading

By Joe Pulizzi published March 28, 2011

3 Things Content Marketers Can Learn from Howard Stern

Say what you will of Howard Stern, the man is a genius. If you get the chance, this article in this month’s Rolling Stone magazine is worth the read. The self-proclaimed “King of All Media” dishes out some pretty amazing … Continue reading

By Joe Pulizzi published March 23, 2011

Always Be Launching: Content Marketing

People ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content is NOT valuable and relevant and NOT working for your business, it’s NOT … Continue reading

By Joe Pulizzi published March 23, 2011

The Three-Legged Stool Strategy of Content Marketing

I started in the publishing industry over a decade ago. At that time, we used an antiquated publishing strategy called the “three-legged stool.” The concept was that, in order to be the industry’s leading media content provider, we needed to … Continue reading

By Patricia Redsicker published March 16, 2011

5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin The formidable challenge for marketers of boring … Continue reading

By Joe Pulizzi published March 15, 2011

The 3 Forgotten Tactics of Content Marketing

First, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that they forget the content marketing tactics that customers are actually engaging in.  But more on … Continue reading

By Joe Pulizzi published March 10, 2011

Content Marketing: 5 Tips to Go Big or Go Home!

I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to them. The last point from Hubspot CEO Brian Halligan is critical for not just business owners, but content marketers. It Is A … Continue reading

By Sarah Mitchell published March 9, 2011

Lost in Translation? An 11-Step Checklist for Localizing Content

We’ve all had a giggle over a bad translation. Examples of unintentionally funny gaffes on assembly instructions and product descriptions abound on the Internet. But it’s not funny when it happens to you. What can you do? As the old … Continue reading

By Manya Chylinski published March 8, 2011

How to Mine the Press for Content

When it comes to finding ideas for your marketing content, you can easily run into a wall. To fill the pipeline, you need a constant source of relevant and usable ideas. You created an editorial calendar tied to company milestones, … Continue reading

By Joe Pulizzi published March 2, 2011

10 Reasons Your Content Marketing is Killing You

Here’s 10…how many do you have? Here we go… Selfish content marketing.  People don’t care about you, they care about themselves.  Create content that solves customers’ pain points. Stop talking about yourself, your products, your services.  If you do, make … Continue reading