By Joe Pulizzi published May 12, 2011

The Skinny on Groupon’s Content Strategy

I had the opportunity to attend a fantastic Confab session yesterday featuring Brandon Copple, the managing editor for Groupon. For those of you not familiar with Groupon, it’s a deal-of-the-day website launched in November of 2008 that now serves over 175 markets … Continue reading

By Manya Chylinski published May 11, 2011

Content Recycling: A to Z

Sometimes the ideas and words we tap to produce quality content flow mightier than the Mississippi River. Other times, the ideas and words dry up like a long summer’s drought. Fortunately, there are ways to rinse, sort and recycle content … Continue reading

By Patricia Redsicker published May 9, 2011

First Things First – Content Strategy Before Social Strategy

At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes … Continue reading

By Joe Pulizzi published May 2, 2011

Chief Content Officer Job Description Sample Template

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content … Continue reading

By Thomas Clifford published April 28, 2011

How to Create 5 (Content Marketing) Products from 1 Interview

It used to drive me bonkers. I’d interview someone for a project. 10% of the interview ended up in the project. 90% never even saw the light of day.   And you know what made matters even worse? That 90% … Continue reading

By Tom Pisello published April 12, 2011

How to Find the Right Type of Content For Your Business

Marketing budgets are growing for most companies, but so are the requirements to reach more empowered, skeptical and frugal buyers via more channels. How can you know that the content you invest in will forge effective connections and engagements that … Continue reading

By Joe Pulizzi published April 12, 2011

The Biggest Mistake in User-Generated Content (Learning from LEGO)

Most marketers we work with want to develop a content marketing program driven, in part, by user-generated content (UGC). They believe that if they can only get their prospects and customers to talk about their brands online in blogs, forums … Continue reading

By Bob Leonard published April 8, 2011

9 Steps to Continuous Content Marketing Improvement

Closed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and plan. This can result in more focused targeting, more effective messaging and improved resonance of your marketing content. Until … Continue reading

By Joe Pulizzi published April 7, 2011

Creating a Multimedia Content Package that Drives Business

I had the pleasure of presenting at a recent PR Newswire sales meeting where they discussed their new ARC Engagement Platform [disclaimer: PR Newswire is a Content Marketing Institute benefactor]. One of the samples came from Rodale Custom Content & … Continue reading

By Kathy Hanbury published April 4, 2011

5 Things You Need to Know about Content Strategy

There’s been a ton of great discussion about content activities, methodologies and deliverables. For most of us, that makes up the bulk of our work. But if you don’t have a conceptual framework for those activities, I’d argue that you’re … Continue reading