By Bob Leonard published July 22, 2011

Crossing the Content Chasm

There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.”  In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead … Continue reading

By Joe Pulizzi published July 21, 2011

The Opportunity to Content Market: 100 Years ago, 10 Years, Today

I had a great meeting this week with a former colleague who was asking about my early days at business media company Penton Media. We began recanting tales of “the good ole’ days” – before the Internet became such an … Continue reading

By Joe Chernov published July 21, 2011

Content Marketing as a “Force Multiplier”

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as … Continue reading

By Joe Pulizzi published July 21, 2011

Why Are You Failing at Content Marketing [Full Presentation Video]

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat … Continue reading

By Joe Pulizzi published July 13, 2011

The Chief Content Officer as Content Lifeguard

I went to a real swim meet yesterday for the first time. There were hundreds of adults and children there.  Almost all were swimmers…some were expert swimmers while others were just swimming. Even with all the swimmers there, the lifeguard … Continue reading

By Tom Pisello published July 11, 2011

23 Ways to Leverage a Blog Post for Content Marketing Success

The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by … Continue reading

By Ardath Albee published July 10, 2011

Three Treatments For Dissociative Content Disorder

In Diagnosis: A Serious but Curable Disease: Content Dissociative Disorder, Author Ardath Albee explains about the critical condition of this disorder and how to avoid it. Define Your Company Persona Create an umbrella persona for your company or brand. Just … Continue reading

By Joe Pulizzi published July 7, 2011

Developing Your Online Content Like Public Speaking

I’ve had the opportunity to speak publicly over 300 times in the past five years. I enjoy it…and always hope the audience takes something away from the presentation. Without realizing it until recently, public speaking has been critical to helping me fine … Continue reading

By Joe Pulizzi published June 30, 2011

Criteria for Choosing a Full-Service Content Marketing Agency

We have a unique perspective on content marketing agencies at Junta42. Since matching over 1000 content marketing projects over the past three+ years, we’ve seen our fair share and know most of the serious players in the industry. Unfortunately, we’ve … Continue reading

By Joe Pulizzi published June 20, 2011

Bad Content Marketing: 20 Reasons For It

It’s all about you. Your customers don’t care about you, they care about themselves.  We often forget that point when we describe how wonderful our widget is (that no one cares about). You are afraid to fail. Taking chances with … Continue reading