By Scott Aughtmon published September 27, 2011

The Content Strategy that Made Justin Bieber a Star

Justin Bieber is currently one of the biggest pop stars in the world, but the question is, how did he get so big, so quickly? Fellow musician and singer Usher had a big part in making this happen by signing Bieber to … Continue reading

By JT Anderson published September 21, 2011

How Should Content Play in the Social Universe?

With the dizzying array of digital platforms — and the increasingly interconnected and social nature of those platforms — you have to have a strategic plan for managing your content efforts that goes beyond the “content is king” rallying cry. … Continue reading

By Tracy Gold published September 15, 2011

A Food Pyramid for Content Marketing

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even … Continue reading

By Joe Pulizzi published August 31, 2011

Announcing My New Book: Managing Content Marketing

The past few months have been busy. The big international content marketing event is next week. We launched a content marketing news channel. The Content Marketing Institute site got a much-needed face lift. So, you probably could tell that I was getting … Continue reading

By Christian Arno published August 29, 2011

Crossing the Content Marketing Foreign Language Barrier

In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and expand into foreign language online markets. I also offered three quick tips for producing and marketing content in … Continue reading

By Arnie Kuenn published August 24, 2011

Developing Your Content Marketing Mindset

Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a … Continue reading

By Jodi Harris published August 18, 2011

3 Tips from Surprising Content Marketing Geniuses

I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, … Continue reading

By Joe Pulizzi published August 17, 2011

Are You Hijacking the News in Your Industry?

My good friend Morgan Hurley from the Society of Fire Protection Engineers sent me this article from Fast Company on how brands like LEGO and Nike are working to “hijack the news” to take the focus off the real news … Continue reading

By Joe Pulizzi published August 4, 2011

Like It or Not, Your Content Marketing Is Channel Agnostic

What does agnostic marketing mean? Alan Maites uses this definition: “We make marketing decisions impartially, without inherent bias for or against any one kind of communications channel – TV, print, online, direct mail, etc.” Okay, makes sense right?  Well, how … Continue reading

By Joe Pulizzi published July 28, 2011

Gamification: 4 Examples to Gamify Your Content Marketing

Listened to an excellent presentation by Chris Sullivan from Bunchball yesterday at Custom Media Day 2011 in New York. If you are not familiar with gamification (adding game components to your content to increase engagement and retention), check out this … Continue reading