By Jessica Coccimiglio published September 22, 2016

What Librarians Can Teach Marketers About Weeding Out ROT

Bookshelves have only so much space. Librarians call the process of removing books “de-accessioning” or “weeding.” Marketers should do something similar – archiving and deleting content that hurts more than it helps.

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By Clare McDermott published September 15, 2016

What Is Content Intelligence?

Jordan Koene, vice president of services and chief evangelist at Searchmetrics, answers our questions, explains what the term “content intelligence” means, and offers practical applications for marketers. Continue reading

By Ahava Leibtag published September 6, 2016

Must-Have Checklist to Creating Valuable Content

Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist. Continue reading

By Cathy McPhillips published September 1, 2016

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading

By Jake Athey published August 25, 2016

Why Content Marketers Need Digital Librarians

When you need an image from your own content collection, can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is? If you call for help, it may be time to call in a digital librarian. Continue reading

By Emily King published August 18, 2016

How to Atomize 1 Killer Piece of Content Into 10

Has your content team ever created a one-hit wonder? If so, you may be sitting on an opportunity to create a great playlist of killer content. Here’s how one company turned a single piece of content into 10 successful tactics. Continue reading

By Dawn Papandrea published August 16, 2016

How One Brand Created a Movement by Investing in Purpose

New personas not only led to better content at HCSS, they led sales to bundle its products and the CEO to create a movement celebrating the construction industry. That’s why this dynamic duo is a Content Marketer of the Year finalist. Continue reading

By Clare McDermott published August 11, 2016

LEGO Shares Building Blocks for Social Media Content Fans Love

LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading

By Adele Revella published August 4, 2016

The 3 Biggest Mistakes Marketers Make With Buyer Personas (2016 edition)

For far too many companies, buyer personas have become an attractive, air-filled object of desire that have little effect on the quality of marketing efforts. Fix these three most common mistakes. Continue reading

By Marcia Riefer Johnston published July 28, 2016

How to Get Your Fast Content Out of the Slow Lane

If your company takes two weeks to post a tweet, you’re doing it wrong and need to learn this traffic-signal approach to content. Differentiate between content that merits full-blown vetting and content that needs to get out now. Continue reading