By Marcia Riefer Johnston published April 27, 2017

Are Your Buyer Personas Ready to Take on the World?

Customers’ concerns vary across regions and cultures. Yet, many companies don’t consider regionalization in their buyer personas and miss valuable business opportunities. Learn from three companies that recognized their persona mistakes. Continue reading

By Marcia Riefer Johnston published April 20, 2017

30 Habits of Highly Productive Content Teams [Infographic]

What if you could get work-free nights and weekends back? Would you take the necessary steps? Try these 30 workflow tips and see what it’s like to turn your computer off at 5:30 p.m. and keep it off until 8 a.m. the next day. Continue reading

By Ann Gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

Your buyers may take a journey, but they rarely follow a straight-line path. So how can you reach them with the right content when they want it and where they’ll find it? Read on. Continue reading

By Paul Roetzer published April 13, 2017

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

How much time does your team spend discovering keywords; planning, personalizing, and automating content; and more?  Imagine if a machine performed the majority of the activities and a marketer’s role was to enhance rather than create. Continue reading

By Marcia Riefer Johnston published April 6, 2017

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

Zoom out to identify three main challenges that emerged at the Intelligent Content Conference. These are the things that you, tomorrow’s marketer, need to do to take your career and our profession to the next level. Continue reading

By Meghan Casey published March 30, 2017

Why You Need Content Strategy Before Editorial Planning

You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content.
Great! Except that’s not a content strategy. It’s an editorial plan.
Continue reading

By Sujan Patel published March 23, 2017

Will Artificial Intelligence Replace Manual Content Creation?

It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think. Machines are already writing content – and they’re pretty good at it, but they’re missing one thing.

  Continue reading

By Marcia Riefer Johnston published March 16, 2017

How to Get Control of Your Digital Content: Lessons From Intel

Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and prove it? Follow Intel’s example. Continue reading

By Ann Gynn published March 14, 2017

Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

A best-selling content marketing author reveals the secrets to step up your writing. Learn the five levels to crafting great content that works for your readers and your brand. Continue reading

By Andrea Fryrear published March 9, 2017

Play Marketball: Turn Disconnected Teams Into High Performers

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering. Continue reading