By Marcia Riefer Johnston published January 18, 2018

How to Stop Acting Like a Marketer and Start Acting Like a Publisher

How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading

By Jodi Harris published January 16, 2018

13 Smart Brands Using Technology to Power Their Content

Tech-enhanced content is predicted to really take off in 2018. Here’s a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading

By Robert Rose published January 12, 2018

How Content Marketing Can Save Your Digital Marketing Strategy

In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain. Continue reading

By Catalin Zorzini published January 10, 2018

3 Simple Tools for Hiring Great Content Creators in Less Time

Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process. Continue reading

By Britney Muller published January 4, 2018

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

By Marcia Riefer Johnston published January 3, 2018

The New Marketing: How to Manage a Media Arm Within Your Company

What does it look like for a brand to run a media organization? Discover the key points learned by Arrow Electronics after it acquired 50-plus media properties and formed Arrow Media Group. Continue reading

By Marcia Riefer Johnston published December 28, 2017

The Zen of Content Marketing: Higher Consciousness, Better Performance

Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about. Continue reading

By Marcia Riefer Johnston published December 20, 2017

Is Your Marketing Ready for 2018?

In 2018, marketers must expand their view of their role and their sense of how they contribute to the business. Learn how with these takeaways from Content Marketing World and Intelligent Content Conference in 2017. Continue reading

By Joe Pulizzi published December 12, 2017

Are You Ready for Content Marketing in 2018? 60+ Predictions

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions. Continue reading

By Marcia Riefer Johnston published December 7, 2017

Less Brand, More Identity: The Zombie Business Cure

Do your brand and identity align? Or is your company a zombie that does whatever it takes to keep going? Learn how to avoid (or cure) your zombie-like behavior by making brand and identity work together in your content. Continue reading