By Marcia Riefer Johnston published December 22, 2016

Stop Trying to Innovate With Your Content

Don’t innovate your content. Improve on what you’re already doing. Then improve on it again. That’s where your competitive advantage and success lie. Now how do you decide which improvements to make? Continue reading

By Katie Del Angel published December 15, 2016

A Content Strategy Starter Kit for Marketers

To make good content decisions for the business, you have to think strategically. And to think strategically about content, you need tools. Get started with this three-step content strategy starter kit. Continue reading

By Joe Pulizzi published December 12, 2016

60+ Content Marketing Predictions for a Successful 2017 [New E-Book]

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions. Continue reading

By Kristina Podnar published December 8, 2016

One Surprising Way to Inject More Creativity Into Your Marketing

When digital standards are positioned correctly within an organization, they not only give your audience better content experiences, but they also boost your team’s creativity. Here’s what you need to know. Continue reading

By Jenny Knizner published December 1, 2016

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

Google Analytics, marketing automation, and CRM data – the best method to overcoming a data fragmentation issue is to understand what kind of data each platform offers and how it can work together for a full-circle view of the customer. Continue reading

By Marcia Riefer Johnston published November 23, 2016

Why – and How – to Map Out Your Customers’ Journeys [Template]

Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you. Continue reading

By Clare McDermott published November 22, 2016

How to Differentiate Content in a Crowded Field [Example from Adidas]

Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading

By Jodi Harris published November 17, 2016

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy 

Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels. Continue reading

By Andy Betts published November 10, 2016

7 Steps to Building a Content Marketing Culture That Works

To align your brand’s diverse content efforts, you must build a content marketing culture that unifies teams and their content when no one team owns all the content. These seven actions can help you build a culture that works.

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By Kristina Podnar published November 3, 2016

Automating Your Customer Interactions: Get Ready for Chatbots

Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots. Continue reading