By Dawn Papandrea published August 9, 2016

How to Build a Content Marketing Practice in a Year: Lessons From Monster

A year ago Margaret Magnarelli became managing editor of Monster. Tasked with reestablishing the brand’s voice and reconnecting with its core audience, she made it happen. That’s why she’s a Content Marketer of the Year Finalist. Continue reading

By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading

By Guillaume Decugis published July 13, 2016

7 Ways Technology Can Make You a Smarter Content Marketer

While technology can bring tactical benefits to your content marketing, used strategically it can help you work smarter to develop and implement a more successful content marketing program. Consider starting with these seven ways. Continue reading

By Neil Patel published July 11, 2016

8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands

A great content marketer is always experimenting, looking to stay on trend, and be cutting edge. See how these eight brands know their brand inside and out, and how they use that foundation to really push the envelope. Continue reading

By Neil Patel published July 5, 2016

9 Mistakes You Might Be Making With Your Content Marketing Strategy

Doing content marketing right is no easy feat. I’ve spotted a few common and easy-to-make mistakes that many marketers make. Here are nine of them along with the fixes to create a more effective content marketing program. Continue reading

By Jodi Harris published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning

Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.   Continue reading

By Joe Pulizzi published June 15, 2016

9 Actions Content Marketers Need to Do Right Now

I recently had the chance to talk with marketers at the largest transportation brands in the world. And I realized that sometimes we need a few reminders to keep us on track as content marketers. I hope this list is helpful. Continue reading

By Brian Kolb published May 31, 2016

3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan

If you just hope that people will publish or share your great content, you’re stepping up to the plate without a bat. Use three ways to generate earned media – the clean-up hitter in your content marketing strategy lineup. Continue reading

By Jodi Harris published May 27, 2016

Excel at SEO With This 15-Point Plan

SEO is a linchpin in any successful content marketing plan. But with updating algorithms and ranking factors, how is a mortal content marketer to keep up? Follow these 15 points, fresh advice, and resources for besting your SEO. Continue reading

By Alex Lopes published May 25, 2016

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

If your content marketing efforts don’t directly move the financial needle, you probably aren’t seated at the grown-up table. If your content marketing team is at the kids’ table, here are five ways to help sales and get a better seat. Continue reading