By Jodi Harris published April 2, 2017

Editorial Calendar Tools and Templates

The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.

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By Noelle Chorney published February 28, 2017

3 Museum Design Principles to Help Your Content Marketing

Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading

By Joe Pulizzi published February 7, 2017

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

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By Neil Patel published February 6, 2017

Working on Your Content Marketing Plan? 9 Components to Consider

Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan. Continue reading

By Gini Dietrich published January 24, 2017

How to Use Earned Media to Boost Your SEO

Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading

By Joe Pulizzi published January 23, 2017

The 7 Traits of Successful Content Marketers

Recently, I dusted off Napoleon Hill’s Think and Grow Rich. Though 80 years old, the book offers some clear takeaways that most corporate marketers simply do not embrace. Here’s my take on seven chapters spot-on for content marketing. Continue reading

By Neil Patel published January 10, 2017

Get Back to Reality: 9 Content Marketing Expectations Busted

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help). Continue reading

By Sujan Patel published December 13, 2016

12 Ways You Screw Up Your Content Marketing

Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too. Continue reading