By Alan Grainger published August 12, 2013

Build a Successful Content Marketing Strategy from Scratch in 7 Steps

It’s obvious that more and more businesses are exploring the concept of content marketing and whether it is something they can use to promote their products or services. If your organization is in that position, don’t just dive in and hope for the best. Find out how to build a successful content marketing strategy from scratch with these 7 steps. Continue reading

By Amanda Maksymiw published August 10, 2013

5 Fantastic Data Sources to Inform Your Content Marketing Strategy

Big Data is all the rage right now, and it can offer useful insights about buyer intent and customer engagement. But it’s easy to be overwhelmed by all of the possibilities and data at hand. Use these 5 fantastic data sources to manage the data deluge and inform your content marketing strategy. Continue reading

By Sue Duris published August 9, 2013

Why Your Content Marketing Strategy Should Go Past the Sale

You shouldn’t stop providing relevant content once you win a customer’s business. You need a strategy for customer retention if you want to convert customers into evangelists and, ultimately, extend the reach of your brand. Find out more about why your content marketing strategy should go past the sale. Continue reading

By Jodi Harris published August 2, 2013

Where Does the Right Content Strategy Begin?

There is no one-size-fits-all approach to content marketing. With so many options and choices, it can be difficult to get started. CMI asked several of this year’s Content Marketing World speakers about advising new clients. Find out what tactics the experts recommend for getting on track with the right content strategy. Continue reading

By Michele Linn published July 9, 2013

100+ Content Strategy Insights

CMI’s Twitter chat series kicked off with CMI’s Joe Pulizzi and SAP’s Michael Brenner answering content marketers’ questions about how to build — and execute on — an effective content strategy. See what our experts had to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations. Continue reading

By Jodi Harris published July 5, 2013

Keep Your Content Marketing Strategy Ahead of the Curve: New Trends

What new techniques and tactics are content marketers using these days? CMI asked a few of the experts who will be presenting at this year’s Content Marketing World to share their answers. Find out from the experts how to keep your content marketing strategy ahead of the curve. Continue reading

By John Lane published July 1, 2013

Content Marketing Strategies Based on Customer Context: 3 Examples

Airports have one primary focus that content marketers can take a lesson from. They provide information on where customers are coming from and where they are headed. It’s this concept of arrivals and departures that marketers often overlook. Find out why content marketing strategies should be based more on customer context. Continue reading

By Michael Weiss published June 12, 2013

Why Skills are the Secret to a Successful Content Marketing Strategy

When it comes to content planning, “the more the better” is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don’t have the skill sets to execute them. Start assessing your organization’s internal skills earlier in the content process, because they are the secret to a successful content marketing strategy. Continue reading

By Joe Pulizzi published June 1, 2013

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

“A year from now, what’s different?” That’s the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach — and a little patience. Continue reading

By Carla Johnson published May 22, 2013

How Your Content Strategy Thrives When Marketing and IT Work Together

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together. Continue reading