By Michele Linn published June 1, 2014

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

The CMI team took time recently to brainstorm some outside-the-box ideas for strengthening content marketing strategy and business overall with a concept called the “10 Percent.” Try this quick exercise to help generate big ideas for your strategy and your overall business — whether it’s large or small. Continue reading

By Michele Linn published May 30, 2014

2 Essential Elements for Getting Started With Content Marketing

This week CMI is kicking off a series of “Back to Basics” posts that outlines the fundamental skills and information you’ll need to achieve success with content marketing. We begin today by sharing the 2 elements we believe are essential for getting started. Learn more. Continue reading

By Jay Acunzo published May 22, 2014

6 Ways to Make B2B Content Marketing That’s Better Than the eBook

The ubiquitous eBook is generating diminished returns for B2B marketers these days. As creative professionals, we can do better. It’s time to inject more creativity into what we produce for our audience in order to stand out. Get 6 ideas for making B2B content marketing that’s better than the eBook. Continue reading

By Joe Pulizzi published May 17, 2014

Why Content Marketing Fails Without Strategy

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google’s Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing. This week’s #ThisOldMarketing example is Poetry Magazine. Continue reading

By Joe Pulizzi published May 12, 2014

How to Evaluate and Purchase an Event to Fuel Your Content Marketing

It’s time to get serious about opportunities that abound in content marketing. In developing and acting on your content plan, you almost look like a publisher. Now it’s time for you to start acting like a media company. Find out how to evaluate and purchase an event to fuel your content marketing success. Continue reading

By Taylor Radey published April 28, 2014

10 Steps to Scale Your Content Marketing Strategy

A successful content marketing strategy is one that’s not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here are 10 steps you can take to make sure your content marketing strategy will meet your team’s emerging needs for efficient, effective, and plentiful content creation. Continue reading

By Joe Pulizzi published April 19, 2014

The Importance of Strategy in Successful Content Marketing

In this episode of PNR: This Old Marketing, Joe and Robert reveal something that both publishers and brands need to focus on when building out a content marketing practice, discuss how some big-money deals will likely impact the content marketing industry over the next 12 months, and review Shutterstock’s education and training platform — before getting fired up by a This Old Marketing example from the Society of Fire Protection Engineers. Listen in. Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Pontus Staunstrup published April 7, 2014

3 Steps to Overcome the Fear of Building a Content Marketing Strategy

Mapping out a strategy for your content efforts can sometimes feel like stepping off into the unknown. A defined strategy forces you to focus in on your brand and decide on a target audience, tactics and channels, KPIs, etc. However, it also may require you to turn your focus away from efforts that might already be underway. It can be scary. Use these 3 steps to help overcome the fear of building a content marketing strategy. Continue reading

By Ben Harper published March 30, 2014

How to Use Data to Improve Your Content Marketing Strategy

Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that you can implement real change and improve your success this year. Continue reading