By Michael Weiss published June 12, 2013

Why Skills are the Secret to a Successful Content Marketing Strategy

When it comes to content planning, “the more the better” is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don’t have the skill sets to execute them. Start assessing your organization’s internal skills earlier in the content process, because they are the secret to a successful content marketing strategy. Continue reading

By Joe Pulizzi published June 1, 2013

Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach

“A year from now, what’s different?” That’s the exact question to ask yourself when you think of content marketing measurement. Content marketing is totally measurable, but it takes time to get real data. Find out how to measure the impact of your content marketing strategy with the pyramid approach — and a little patience. Continue reading

By Carla Johnson published May 22, 2013

How Your Content Strategy Thrives When Marketing and IT Work Together

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together. Continue reading

By Amanda Maksymiw published May 20, 2013

3 Ways Your Content Marketing Strategy Can Use Big Data

Data are coming from your customers and prospects at an incredible rate. Find out 3 ways your content marketing strategy can use Big Data for valuable insight about what is most engaging for your target audience. Continue reading

By Joe Pulizzi published April 27, 2013

The 3 Building Blocks to Content Marketing Strategy

We’re going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing your content marketing strategy. Continue reading

By Joe Pulizzi published March 27, 2013

Build a Successful Content Marketing Strategy in 7 Steps

There are no or one-size-fits-all plans that apply to every organization, but here are some core, common elements across successful content marketing programs. Continue reading