By Cath Pope published March 20, 2014

Barriers to Effective Content Marketing: Lessons from Australia

Most Australian marketers report that they use content marketing, but only about a third of them think their efforts are effective. The commitment to content marketing is there, but deeper thinking behind those efforts is needed. Find out what lessons we can learn about overcoming the barriers to effective content marketing we all face. Continue reading

By Loni Stark published February 24, 2014

3 Strides to a Sustainable Content Marketing Strategy

It’s becoming increasingly clear that pure brand-to-visitor content marketing cannot be sustained over the long term. To see any return on investment, you must build social engagement and social capital. Take these 3 strides to a sustainable content marketing strategy. Continue reading

By Ann Meany published February 13, 2014

The New iPhone Feature That Could Change Your Mobile Content Strategy

Imagine being able to reach out to your target audience with useful product information or a discount right when and where they’re making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change your mobile content strategy. Continue reading

By Bruce McDuffee published January 14, 2014

Go “Back to the Future” with Strategic Marketing Plans

Implementing content marketing tactics without first preparing a strategic marketing plan is like building a house with no blueprint. Old-style concepts, strategies and tactics are more important than ever. Find out how to incorporate them into your organization’s marketing strategy. Continue reading

By Don Stanley published January 10, 2014

Why You Should Discuss Content Marketing Strategy Before Tactics

When your organization starts creating content, it needs a purpose and a target. Otherwise, your efforts are more likely to fail, and you’ll definitely have trouble justifying your investment when the content marketing ROI conversation inevitably comes up. Find out more about why you should discuss content marketing strategy before tactics. Continue reading

By Doug Kessler published December 31, 2013

How to Hold Your Content Marketing Strategy Together, Enterprise-Wide

As we all move along the content marketing maturity curve together, the biggest companies are finding a new problem: Different teams within your organization will be generating content for their own needs — without coordination or quality control. Find out how to hold your content strategy together enterprise-wide. Continue reading

By Andy Crestodina published December 30, 2013

This is Your Brain on Content Marketing

Content marketing isn’t brain science, but if you know a bit about the brain, you’ll be a better content marketer. Find out more about how 5 content marketing tactics align with different parts of the brain. Continue reading

By Patrick Hayslett published December 12, 2013

How ‘Vertical Silos’ Can Lead to Better Content Marketing Strategies

The idea of “silos” in business has been much maligned for years. But find out how carefully organized and coordinated vertical silos can lead to better content marketing strategies and move the industry forward. Continue reading

By Michele Linn published November 15, 2013

How to Create a Documented Content Marketing Strategy: 36 Questions

With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift. Continue reading

By Michele Linn published October 31, 2013

Kraft Foods: Tools to Create the Right Recipe for Your Content Marketing Plan

If you’re in content marketing, you probably struggle to strike a balance between making your content up-to-the-minute and topical but still relevant and true to your brand. Use these simple tools from the 2013 Content Marketer of the Year to create the right recipe for your content marketing plan. Continue reading