By Michele Linn published May 5, 2017

Your Editorial Calendar is Not Your Content Marketing Strategy

This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading

By Ann Gynn published April 24, 2017

Account-Based Marketing: What Content Marketers Need to Know

Webinar day arrived. Six people attended. A content marketing disaster. Yet, that webinar campaign was the most effective one to influence the deals that got done. How? Account-based marketing. CMWorld presenter Joe Chernov explains. Continue reading

By Daniel Hochuli published April 9, 2017

2 Funnels Are Necessary for Content Marketing

Following a purchase funnel to shape your content marketing goals sets you up for limited success. Not all content subscribers will become customers. That’s why you need to create and add a content marketing funnel to your program. Continue reading

By George Stenitzer published April 7, 2017

Simplify Your Content Marketing Strategy with a One-Page Plan

A content marketing program is more likely to succeed when it has a documented marketing strategy. Don’t wait another minute. Create a comprehensive one-page content marketing strategy today. Here’s how.

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By Jodi Harris published April 2, 2017

Editorial Calendar Tools and Templates

The editorial calendar is one tool no content marketer should be without. Follow these guidelines to build one from scratch – or take your current editorial calendar to the next level.

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By Noelle Chorney published February 28, 2017

3 Museum Design Principles to Help Your Content Marketing

Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on. Continue reading

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise. Continue reading

By Joe Pulizzi published February 7, 2017

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

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By Neil Patel published February 6, 2017

Working on Your Content Marketing Plan? 9 Components to Consider

Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan. Continue reading