By Clare McDermott published May 8, 2013

Corporate Storytelling: Cross the Paid, Earned, and Owned Divide

With the explosion of digital channels and new technologies, “paid, earned, and owned” is a less useful way of looking at media strategy than it used to be. Take a look at how brands and agencies are adjusting to a new media landscape. Continue reading

By Robert Rose published March 1, 2013

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero’s journey. Continue reading

By Patricia Redsicker published October 18, 2012

Data-Driven Brand Storytelling: 6 Steps to a Credible Story

There are mountains of data, on the internet and elsewhere, that organizations can use to develop credible stories that are infused with insight, relevance, and inspiration. Pave the way to more credible stories with these 6 steps for data-driven brand storytelling. Continue reading

By Manya Chylinski published October 7, 2012

How to Create More Powerful Content Marketing Stories

These days, we hear a lot about the fact that content marketers need to be storytellers. That sounds great in theory, but what does it mean in practice? Here are some great tips on how to create more powerful content marketing stories. Continue reading

By Joe Pulizzi published April 30, 2012

3 Ways to Extract Brand Stories from Inside the Company

Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees. Continue reading

By Robert Rose published April 16, 2012

How Asking “Why” Helps Us Get to Our Larger Story

Asking “why?” is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of “why” our customers care about us. Use this classic problem-solving technique to discover the heart of your story, by asking “why” five (or more) times. Continue reading

By Joe Pulizzi published February 22, 2012

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Content marketing is hardly a new concept. Check out this infographic timeline and explore the rich history of brand storytelling, from 19th century magazines to today’s multichannel experiences. Continue reading

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading