By Sarah Rickerd published March 25, 2016

10 Tips to Pack More Personality into Your Content

Consider these 10 easy-to-implement tips to help you write engaging content. See what Stephen King, Oxford Royale Academy, Contagious author Jonah Berger, and others do that could help you pack more personality into your content.
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By Brian Hennessy published March 8, 2016

Foul-Mouthed Screenwriting Coach Offers Lesson for Brands

Audiences can’t actually see big ideas like “ambition,” “authenticity,” and “honor.” In movies, screenwriters create a frame to visualize those concepts. For brands, it’s a content marketer who can lead the charge to frame the company. Continue reading

By Michele Linn published March 1, 2016

3 Ways to Use Transparency in Content to Cut Through the Noise

As Robert Rose says, content can be the biggest differentiator for your product or service. How do you differentiate your content? Be transparent – tell authentic stories that your audience wants to read. Start with these three ways. Continue reading

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves. Continue reading

By Megan Hannay published October 12, 2015

Brand Backstory: Where Your Content Marketing Strategy Is Born

Brand backstory is the “why” the company is what it is today. Every company has a captivating backstory, but many aren’t making full use of it, and their brand’s content building blocks are missing a key piece. Here’s how to find it. Continue reading

By Clare McDermott published September 27, 2015

Why a Washington Post Editor Left to Work With Starbucks

Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.
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By Joe Pulizzi published September 15, 2015

Two Words Sum Up Content Marketing World

Before Nick Offerman and I snacked on bacon at Content Marketing World, I issued a challenge to attendees: Are you just going to go back and make some content, or are you going to make a difference? It all starts with two words.
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By Amanda Subler published September 9, 2015

How a Bank Transformed Its Business by Creating Its Own Web TV Station

How did a bank turn itself into a successful media company? Here’s the story of Jyske Bank, which built a high-tech production facility, hired a newsroom team, and programs its own web TV channel – with storytelling at its heart. Continue reading

By Ardath Albee published August 25, 2015

Ingenious Storytelling Gets Great Response From Science Nerds

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading

By Marcia Layton Turner published August 23, 2015

YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos

Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos. Continue reading