By Marcia Riefer Johnston published August 27, 2017

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading

By Pratik Dholakiya published July 21, 2017

The Content Marketer’s Guide to Story Structure

Best-selling fiction authors know something that you ought to know too if you want to be heard. We talk a lot about storytelling in the content marketing industry. But how much do we really know about it? Let’s start with these lessons. Continue reading

By Clare McDermott published March 5, 2017

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

By Noelle Chorney published February 28, 2017

3 Museum Design Principles to Help Your Content Marketing

Working in multiple dimensions and with diverse teams, museum designers seek to create a full-body, memorable experience while telling a story. These three museum design principles can be translated into the content marketing realm. Continue reading

By Amanda Subler published December 23, 2016

5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)

To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading

By Dawn Papandrea published September 30, 2016

Brand Museums: How Companies Tell Their Stories

Companies like New Balance and AT&T are investing in museum-type installations to describe their history. Learn what drives these immersive experiences and what to consider if you’re embarking on a museum project. Continue reading

By Joe Pulizzi published July 1, 2016

The History of Content Marketing [Updated Infographic]

Want insight into where the content marketing industry is headed? Take a look at where it’s been with the updated History of Content Marketing infographic – new additions as we uncovered more of the past and news from the last few years. Continue reading

By Clare McDermott published May 30, 2016

Documentary Storytelling: 6 Examples From Brands That Nail It

In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results. Continue reading

By Sarah Rickerd published March 25, 2016

10 Tips to Pack More Personality into Your Content

Consider these 10 easy-to-implement tips to help you write engaging content. See what Stephen King, Oxford Royale Academy, Contagious author Jonah Berger, and others do that could help you pack more personality into your content.
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By Brian Hennessy published March 8, 2016

Foul-Mouthed Screenwriting Coach Offers Lesson for Brands

Audiences can’t actually see big ideas like “ambition,” “authenticity,” and “honor.” In movies, screenwriters create a frame to visualize those concepts. For brands, it’s a content marketer who can lead the charge to frame the company. Continue reading