By Joe Pulizzi published January 23, 2016

This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)

Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves. Continue reading

By Joe Pulizzi published January 2, 2016

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

The guys discuss what the FTC’s recent statement on native advertising means, Forbes’ “light-ad” site, who chose “content marketing” as the phrase of the year, and why Medium’s CEO is a master seducer, plus rants, raves, and more. Continue reading

By Joe Pulizzi published November 21, 2015

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves. Continue reading

By Joe Pulizzi published November 7, 2015

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Joe and Robert talk major podcasting plays. They discuss why advertising may have led to YouTube Red and question Zuckerberg’s comment that ads make Facebook better. Plus rants and raves on The Weather Company, Nike, and Grantland. Continue reading

By Joe Pulizzi published October 31, 2015

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Joe and Robert discuss YouTube’s forcing content creators to be part of the paid subscriber YouTube Red. Plus, they talk about Adobe’s consumer behavior and content research and dissect digital’s future, then share rants and raves. Continue reading

By Ardath Albee published September 1, 2015

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell. Continue reading

By Ardath Albee published August 25, 2015

Ingenious Storytelling Gets Great Response From Science Nerds

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading

By Marcia Layton Turner published August 23, 2015

YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos

Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos. Continue reading

By Joe Pulizzi published August 8, 2015

This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

In This Old Marketing, Joe and Robert discuss the craziness around HubSpot’s scandal, and ask if media companies will turn into wire service companies and who really owns the audience. Rants include Cecil the lion and YouTube. Continue reading

By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Joe and Robert talk Germany and Asia’s major association initiatives, plus the ArticleBunny launch, and Facebook’s algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.  Continue reading