By Joe Pulizzi published January 7, 2010

How Long Should You Spend on Twitter Each Day?

Every speech I give to marketing professionals, I get asked one of two possible questions: How long do you spend on Twitter each day?, or How long should I spend using Twitter each day? Bar none, this is the best … Continue reading

By Joe Pulizzi published December 22, 2009

100 Social Media & Content Marketing Predictions – The eBook

Thanks to our good friends at Zmags, we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup! Last … Continue reading

By Joe Pulizzi published December 14, 2009

100 Social Media & Content Marketing Predictions for 2010

Some things amaze me, like this year’s social media and content marketing predictions list.  What does one sent email and two tweets equal?  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing … Continue reading

By Joe Pulizzi published November 25, 2009

The Pros and Cons of User-Generated Content

  Thanks to Dara Solomon, Community Manager at FunAdvice.com, for putting this timely piece together on user-generated content. More and more, marketers are asking how or if user-generated content should fit into their overall content marketing strategy. Dara provides a good … Continue reading

By Joe Pulizzi published November 10, 2009

Top 10 Twitter Basics Questions Answered

Just about every day I answer a question about using Twitter, the microblogging tool. I’ve put them together in this handy post.  Enjoy, and, if you like getting information on content marketing, feel free to follow me @juntajoe. Question #1 … Continue reading

By Joe Pulizzi published September 17, 2009

Social Media Starts with a Content Strategy

Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing. Some key takeaways from the presentation: The key to social media is understanding that no one cares about you.  … Continue reading

By Joe Pulizzi published September 8, 2009

The Changing Face of Communication according to IBM

Following in the footsteps of their previous white paper on marketing trends (The End of Advertising as We Know It), IBM Global Business Services has developed another dandy for your reading pleasure called The Changing Face of Communication (download the … Continue reading

By Joe Pulizzi published July 8, 2009

The Decline of Advertising and the Rise of Content Spending

Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The most interesting takeaway from the research is that overall advertising … Continue reading

By Joe Pulizzi published April 14, 2009

Three Things Now! – Content Marketing, Listening and Social Media

I gave this presentation last week at the Esource Utility Marketing Conference in Phoenix, AZ. Three Things NOW! – Content Marketing, Listening and Social Media View more presentations from Joe Pulizzi. Here are a couple key takeaways from the presentation … Continue reading

By Joe Pulizzi published December 21, 2008

42+ Social Media and Content Marketing Predictions for 2009

Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, … Continue reading