By Nate Riggs published August 2, 2010

A Simple Framework for Building Your Social Media Marketing Team

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have … Continue reading

By Joe Pulizzi published July 14, 2010

Old Spice Man Makes a Social Media Impact with YouTube Responses

My friend Mike Balzano shot me a note this morning that I had to check out what Old Spice was doing on its Twitter account. Then, thirty minutes and about 20 videos later, I started writing this post.   And, … Continue reading

By Joe Pulizzi published May 21, 2010

The Social Media Publishing Model for Publishers

I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business).  Below is the presentation, but here are a few key … Continue reading

By Joe Pulizzi published May 12, 2010

Age of Conversation Back Again

Age of Conversation is back.  Drew McLellan and Gavin Heaton have again rounded up over 170 marketing experts to take a deep dive (or 171 quick dives) into the changing nature of social media, branding and marketing (of course, content … Continue reading

By Joe Pulizzi published May 6, 2010

Is Your Social Media Policy Helping or Hurting Business?

Does your workplace have a social media policy?  Thousands of companies do and you can view some of them here at Social Media Governance. I picked a few at random – first Ball State University (since I just came back … Continue reading

By Joe Pulizzi published April 13, 2010

Five Reasons Social Media Marketing Comes Last

My friend Shama Kabani’s book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I can tell you it’s worth the read. I’ve been following … Continue reading

By Joe Pulizzi published April 2, 2010

15 Content Marketing and Social Media Keys To Success

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in a blog post helps me get sleep. Second, today is … Continue reading

By Joe Pulizzi published March 31, 2010

12 Mobile Marketing Stats You Need to Know

Our January content marketing spending study showed that one thing was clear – marketers are desperate for more information about mobile marketing. Of all content marketing areas, only mobile marketing rose year over year re: educational needs (see the chart … Continue reading

By Joe Pulizzi published March 11, 2010

A Marketer’s Guide to Social Media – 8 Keys to Success

I participated in an amazing social media webinar today from MENG. The expert roundtable included members of the newly formed MENG Social Media Council (Mack Collier, Paul Dunay, Beth Harte, Drew McLellan, Amber Naslund and myself). Here are eight key … Continue reading

By Joe Pulizzi published February 9, 2010

Seven Ways to Position Yourself for Unlimited Work

As Junta42 continues to grow, we’ve started to branch out and hire freelancers and form partnerships. What I’ve learned through this process is that the way I make decisions on who I buy from or partner with has completely changed … Continue reading