By Brian Massey published November 15, 2010

Two Social Media Styles: How to Choose the Right One for Your Business

We’ve all heard the message from the social media pulpit: social media marketing is about conversations and building one-to-one relationships. It’s about playing nice, being authentic, embracing transparency and doing so in a human voice. For bare teeth marketers this … Continue reading

By Heidi Cohen published November 8, 2010

How to Use Social Media to Drive Your PR Goals

Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the … Continue reading

By Katie McCaskey published November 1, 2010

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading

By Mark Schaefer published October 21, 2010

How to Use the Social Web For Content Marketing (It’s About More Than Creating Content)

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need … Continue reading

By Joe Pulizzi published October 1, 2010

Is Quality Content Enough?

Brian Solis and Vocus just released a research report about what marketing executives think of online influence. When asked what the single most important action a brand can take to increase their influence online, 50% of marketers answered – create … Continue reading

By Amanda Maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading

By Andrew Davis published August 13, 2010

How to Identify Where Your Audience is Participating Online

In my first post at Content Marketing Institute, I spent a couple minutes introducing you to two tools that are designed to help you better understand your web-browsing audience. Today, I’ll help you identify where they are hanging out online.

By Nate Riggs published August 2, 2010

A Simple Framework for Building Your Social Media Marketing Team

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have … Continue reading

By Joe Pulizzi published July 14, 2010

Old Spice Man Makes a Social Media Impact with YouTube Responses

My friend Mike Balzano shot me a note this morning that I had to check out what Old Spice was doing on its Twitter account. Then, thirty minutes and about 20 videos later, I started writing this post.   And, … Continue reading

By Joe Pulizzi published May 21, 2010

The Social Media Publishing Model for Publishers

I delivered a presentation yesterday at the Minnesota Magazine and Publishers Association (MMPA) about how publishers can leverage social media channels to grow their online footprint (and revolutionize their business).  Below is the presentation, but here are a few key … Continue reading