By CB Whittemore published May 3, 2011

6 Ways to Manage Your Online Reputation

Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers. Despite the horror stories (e.g., United Breaks Guitars or Boeing’s Social Media Lesson), the … Continue reading

By Constance Semler published April 19, 2011

New LinkedIn Company Pages: A Step-by-Step Guide for Content Marketers

I used to think of LinkedIn as a tool for recruiting, job hunting and professional networking. Now with the launch of Company Pages, LinkedIn may also become a powerful tool a content strategist can use for content marketing.

By Rachel Foster published April 11, 2011

The Pros and Cons of Tweeting at Live Events

I recently had the pleasure of attending a TEDx event. Many of my clients, friends and tweeps were interested in the content, so I told them I would tweet live from the event. However, ten minutes into the first talk, … Continue reading

By Ahava Leibtag published April 6, 2011

Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types

We are all looking for the silver bullet that will make our content sparkle. What if from the time of content creation we already had the benchmarks in place that we know forms valuable content? Yesterday, I introduced the Creating … Continue reading

By Heidi Cohen published March 30, 2011

7 Reasons to Add QR Codes to Content Marketing

QR codes (or Quick Response codes) condense information into two dimensional op-art squares that connect offline media to online content via a smartphone. Also known as mobile tagging, QR codes act like URL references on offline media and other flat … Continue reading

By Rachel Foster published February 23, 2011

The 3 Big Myths of B2B Content Marketing

Content marketing is hot right now. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 51% of B2B marketers plan to increase their content marketing budgets within the next year. That’s because publishing compelling content can help … Continue reading

By Joe Pulizzi published February 17, 2011

5 Steps to Content Curation

Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be speaking on a panel with Pawan at SXSW and he will also be speaking at Content Marketing World). Pawan … Continue reading

By Katie McCaskey published February 17, 2011

Internal Conversations + Social Media = Sales Conversations

How social media use by one company uses internal conversations to increase trust and ultimately sales conversions. Case study featuring Facebook, Twitter, and blog. Continue reading

By Joe Pulizzi published February 16, 2011

10 Steps to Finding the Influencers in Your Market

Why is an influencer strategy so important? 1. It can help drive your social media execution. 2. It can be a core part of your search engine optimization strategy. 3. Ultimately, if done correctly, it will drive sales and position … Continue reading

By Jenny Lemmons Magic published February 4, 2011

The Role of Personality, the Underdog and Superpowers in Effective Social Media Marketing

Your company has set up the Twitter profiles, added a blog to the website and customized a Facebook page. Now what? How do you find your “secret sauce,” the story that’s going to get attention from your target audience?