By Joe Pulizzi published April 13, 2010

Five Reasons Social Media Marketing Comes Last

My friend Shama Kabani’s book, The Zen of Social Media Marketing, officially comes out this week. I was one of the lucky ones to receive a review copy and I can tell you it’s worth the read. I’ve been following … Continue reading

By Joe Pulizzi published April 2, 2010

15 Content Marketing and Social Media Keys To Success

I put this post together for a couple reasons. First, I’ve participated in 15 interviews over the past three weeks, and I’m starting to dream this stuff. Putting it in a blog post helps me get sleep. Second, today is … Continue reading

By Joe Pulizzi published March 31, 2010

12 Mobile Marketing Stats You Need to Know

Our January content marketing spending study showed that one thing was clear – marketers are desperate for more information about mobile marketing. Of all content marketing areas, only mobile marketing rose year over year re: educational needs (see the chart … Continue reading

By Joe Pulizzi published March 11, 2010

A Marketer’s Guide to Social Media – 8 Keys to Success

I participated in an amazing social media webinar today from MENG. The expert roundtable included members of the newly formed MENG Social Media Council (Mack Collier, Paul Dunay, Beth Harte, Drew McLellan, Amber Naslund and myself). Here are eight key … Continue reading

By Joe Pulizzi published February 9, 2010

Seven Ways to Position Yourself for Unlimited Work

As Junta42 continues to grow, we’ve started to branch out and hire freelancers and form partnerships. What I’ve learned through this process is that the way I make decisions on who I buy from or partner with has completely changed … Continue reading

By Joe Pulizzi published February 3, 2010

Social Media Usage in Content Marketing Jumps 500% in Two Years

As a follow up to our 2010 Junta42 Content Marketing Study, we’ve been doing some comparisons between content marketing product usage in 2010 versus 2008.  The findings are interesting, to say the least. Here are the highlights: Significant Increases in … Continue reading

By Joe Pulizzi published January 7, 2010

How Long Should You Spend on Twitter Each Day?

Every speech I give to marketing professionals, I get asked one of two possible questions: How long do you spend on Twitter each day?, or How long should I spend using Twitter each day? Bar none, this is the best … Continue reading

By Joe Pulizzi published December 22, 2009

100 Social Media & Content Marketing Predictions – The eBook

Thanks to our good friends at Zmags, we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup! Last … Continue reading

By Joe Pulizzi published December 14, 2009

100 Social Media & Content Marketing Predictions for 2010

Some things amaze me, like this year’s social media and content marketing predictions list.  What does one sent email and two tweets equal?  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing … Continue reading

By Joe Pulizzi published November 25, 2009

The Pros and Cons of User-Generated Content

  Thanks to Dara Solomon, Community Manager at FunAdvice.com, for putting this timely piece together on user-generated content. More and more, marketers are asking how or if user-generated content should fit into their overall content marketing strategy. Dara provides a good … Continue reading