By Nate Riggs published January 14, 2011

5 Ways to Measure Facebook Fan Engagement

As a CMI reader, your business is probably considering building out a  Facebook fan page. Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t … Continue reading

By Tom Pisello published January 13, 2011

How to Calculate the ROI from Social Media Marketing

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and … Continue reading

By Michele Linn published December 28, 2010

Want to Incorporate Design into Your Content? Check Out These Infographics

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so … Continue reading

By Joe Pulizzi published December 22, 2010

The Best Content Marketing Predictions for 2011

Our 2011 content marketing and social media predictions roundup was pretty amazing this year.  Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business. [Download the Entire Predictions eBook here.] As I reviewed … Continue reading

By Joe Pulizzi published December 22, 2010

100+ Content Marketing & Social Media Predictions for 2011

What started as something small has grown into a rather large predictions party. We saw about 50 content marketing and social media predictions for 2009. For 2010, there were over 100 predictions from 70 of the leading marketing experts. This … Continue reading

By Tom Pisello published December 16, 2010

How to Choose the Right Content Type for Social Media Success

As B2B marketers invest more time and effort into social media marketing, many are trying to figure out the practices that work best, and whether their investments are yielding results. In our research to determine the ROI of social media, … Continue reading

By Debbie Williams published December 1, 2010

Developing a Social Media Conversation Calendar

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” … Continue reading

By Brian Massey published November 15, 2010

Two Social Media Styles: How to Choose the Right One for Your Business

We’ve all heard the message from the social media pulpit: social media marketing is about conversations and building one-to-one relationships. It’s about playing nice, being authentic, embracing transparency and doing so in a human voice. For bare teeth marketers this … Continue reading

By Heidi Cohen published November 8, 2010

How to Use Social Media to Drive Your PR Goals

Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However,  simply sending a press release out via the … Continue reading

By Katie McCaskey published November 1, 2010

QR Codes: 4 Tips to Release Content to the Wild

Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging. What’s your tagging vehicle? QR codes! QR, shorthand for … Continue reading