By Cyndi Knapic published January 27, 2017

3 Brands Driving Change With Social Video

Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading

By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

This week, we explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading

By Steve Rayson published January 9, 2017

Shares Are Not Enough: How to Amplify Your Content and Build Links

While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that. Continue reading

By Monina Wagner published January 2, 2017

An Inside Look at CMI’s Instagram Posting Strategy and Top Pics of 2016

At the Content Marketing Institute, our Instagram approach is simple – give our audience a glimpse into the personal side of CMI and our community with original content. Here are the top 10 posts from 2016. It’s much more than #CMWorld. Continue reading

By Joe Pulizzi published December 31, 2016

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

This week, we recap the year’s biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing’s benefits in our Example of the Week. Continue reading

By Jodi Harris published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading

By Joe Pulizzi published December 24, 2016

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

By Amanda Subler published December 23, 2016

5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)

To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading

By Joe Pulizzi published December 19, 2016

Five Content Marketing Trends to Watch in 2017

A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading

By Joe Pulizzi published December 17, 2016

This Week in Content Marketing: Is It Content Marketing or Sales Collateral?

This week, we debunk a theory that content marketing doesn’t exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.   Continue reading