By Jonathan Crossfield published December 14, 2016

Social Media: Is Your Content All Rhetoric?

It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter. Continue reading

By Joe Pulizzi published December 10, 2016

This Week in Content Marketing: The Business Case for Content Marketing as PR

This week, we examine the fiscal failure of a business built on Facebook and question GoPro’s decision to close its media division. We also explore a video star’s new media venture and share rants, raves, and this week’s TOM example.   Continue reading

By Joe Pulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

By Jonathan Crossfield published November 20, 2016

Do You Operate in a Social Media Bubble? 3 Questions to Ask

Welcome to the world of social media filter bubbles – where what you see is very definitely NOT what you get. Ask yourself these three questions to see how far you and your brand operate in the social media bubble. Continue reading

By Joe Pulizzi published November 5, 2016

This Week in Content Marketing: Social Media Platforms Take More Victims

This week, the guys investigate the fallout from Vine’s untimely death and discuss IDG’s content creation model. They also explore agencies’ growing interest in print publishing, rants, raves, and an example of the week from Google.

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By Kristina Podnar published November 3, 2016

Automating Your Customer Interactions: Get Ready for Chatbots

Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots. Continue reading

By Amy Higgins published October 18, 2016

7 Tips to Harness Your Event Superpowers

From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate. Continue reading

By Joe Pulizzi published October 15, 2016

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading

By Aaron Agius published October 7, 2016

Using Content Marketing to Drive Customer Delight

How much does your content delight your audience? Enough to have a measurable impact? Discover how to incorporate the delight factor into your content marketing strategy. Continue reading

By Julie Gauthier published October 4, 2016

3 Ways to Extend the Life of Your Content

If you want to save your content from the sad fate of being forgotten and left to die immediately after you post, leverage these three techniques to extend your content’s life from 18 minutes to forever. Continue reading