By Joe Pulizzi published December 24, 2016

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

By Amanda Subler published December 23, 2016

5 Most-Viewed Videos From CMI’s 2016 YouTube Channel (+ 6 Favorites)

To inspire your content marketing programs, we’re sharing some of our most popular and favorite videos on the Content Marketing Institute YouTube channel. Discover the top five videos of 2016 plus six more favorites. Continue reading

By Joe Pulizzi published December 19, 2016

Five Content Marketing Trends to Watch in 2017

A number of newsworthy activities related to the content marketing industry appeared on the radar this month, and CMI founder Joe Pulizzi believes they could work as a crystal ball for content marketers as we move into 2017. Continue reading

By Joe Pulizzi published December 17, 2016

This Week in Content Marketing: Is It Content Marketing or Sales Collateral?

This week, we debunk a theory that content marketing doesn’t exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.   Continue reading

By Jonathan Crossfield published December 14, 2016

Social Media: Is Your Content All Rhetoric?

It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter. Continue reading

By Joe Pulizzi published December 10, 2016

This Week in Content Marketing: The Business Case for Content Marketing as PR

This week, we examine the fiscal failure of a business built on Facebook and question GoPro’s decision to close its media division. We also explore a video star’s new media venture and share rants, raves, and this week’s TOM example.   Continue reading

By Joe Pulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

By Jonathan Crossfield published November 20, 2016

Do You Operate in a Social Media Bubble? 3 Questions to Ask

Welcome to the world of social media filter bubbles – where what you see is very definitely NOT what you get. Ask yourself these three questions to see how far you and your brand operate in the social media bubble. Continue reading

By Joe Pulizzi published November 5, 2016

This Week in Content Marketing: Social Media Platforms Take More Victims

This week, the guys investigate the fallout from Vine’s untimely death and discuss IDG’s content creation model. They also explore agencies’ growing interest in print publishing, rants, raves, and an example of the week from Google.

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By Kristina Podnar published November 3, 2016

Automating Your Customer Interactions: Get Ready for Chatbots

Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots. Continue reading