By Monina Wagner published May 14, 2015

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Across the world, most brands use LinkedIn as a marketing channel, but too few say it’s an effective channel. You can change that when you use LinkedIn Groups the right way. Here are 17 tips from CMI’s community manager to get you started. Continue reading

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin’s take on content marketing, and The New York Times’ new content product. Rants and raves include People and Lego’s Oscars theft. Continue reading

By Joe Pulizzi published February 14, 2015

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading

By Joe Pulizzi published January 31, 2015

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

This week, Joe and Robert discuss YouTube’s Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand. Continue reading

By Rachel Foster published January 7, 2015

How to Get 200+ New Subscribers From 1 LinkedIn Article

LinkedIn’s power to generate B2B social leads is great. Learn what one content marketer did so her post generated thousands of views and a couple hundred subscribers. She shares five tips to make the most of your LinkedIn content. Continue reading

By Michele Linn published January 2, 2015

10 Research-Driven Insights about Content Marketers in 2015

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives. Continue reading

By Jodi Harris published December 28, 2014

A Behind-the-Scenes Analysis of Social Media Content Trends

Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation. Continue reading

By Ann Gynn published October 13, 2014

5 Ways Content Marketers Can Get More Value from LinkedIn

If you only view LinkedIn as your digital resume and business card collection, you’re missing its most valuable parts that really can help grow your business, expand your content’s audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make your marketing even more successful. Continue reading

By Joshua Rodriguez published September 24, 2014

5 Spam-Free Steps To Use LinkedIn Groups in Your Content Marketing Strategy

Find the LinkedIn groups that attract your customers and share each of your new blog posts with them. On the surface, it seems like a sound strategy, doesn’t it? Well, there are pros and cons of posting in LinkedIn groups, but it can be a sound way to boost your content marketing efforts. Get 5 steps for using LinkedIn groups in your content marketing strategy. Continue reading