By Jonathan Crossfield published February 13, 2018

What B2B Brands Need to Know to Succeed on LinkedIn

“Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading

By Susan Moeller published March 13, 2017

LinkedIn Publishing Trends Every Marketer Must Know

B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading

By Lisa Dougherty published August 22, 2016

60+ LinkedIn Profile Tips for Marketers

Your personal brand matters in the marketing industry. How well have you positioned yourself in the digital world? Are your LinkedIn profile views flatlining? Here’s what you need to do to make it better and get yourself found. Continue reading

By Joe Pulizzi published June 29, 2016

LinkedIn Purchase Will Spark Brands into Buying Media Companies

I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree. Continue reading

By Joe Pulizzi published June 18, 2016

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more. Continue reading

By Joe Pulizzi published March 12, 2016

This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job

Joe and Robert talk about research on machines replacing marketers, Viacom’s new branded content agency, and Facebook’s Canvas as the next branded content hit. Plus rants and raves on Chick-Fil-A and LinkedIn groups and example of week. Continue reading

By Joe Pulizzi published February 13, 2016

This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo

The guys discuss what you can buy for the price of a Super Bowl ad, Gary Vee’s new publishing venture, LinkedIn’s ditching of Bizo, and WSJ’s ditching of LinkedIn share button. Plus, they rant and rave, and share example of week. Continue reading

By Joe Pulizzi published October 17, 2015

This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

In the centennial edition of This Old Marketing, Joe and Robert celebrate and reflect, change the podcast format, share major content marketing trends for 2016, and predict 2017, plus a surprising TOM example. Continue reading

By Chris Frascella published October 11, 2015

How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)

I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.
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By Joe Pulizzi published August 1, 2015

This Week in Content Marketing: Don’t Build Your Content House on Rented Land

In this episode, Joe and Robert discuss LinkedIn’s contact limits, the demise of Google+, AOL’s content marketing research that really isn’t about content marketing, and more. Rants and raves cover McKinsey, Univision, and HBO. Continue reading