By Joe Pulizzi published July 9, 2016

This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same

The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more. Continue reading

By Joe Pulizzi published July 2, 2016

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

By Joe Pulizzi published June 25, 2016

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more. Continue reading

By Joe Pulizzi published June 18, 2016

This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?

Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more. Continue reading

By Joe Pulizzi published May 28, 2016

This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

The guys talk what the “Chewbacca mask” means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week. Continue reading

By Joe Pulizzi published April 30, 2016

This Week in Content Marketing: The Future of Television Advertising Is Native

Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading

By Joe Pulizzi published April 16, 2016

This Week in Content Marketing: The Seduction of Rented Land

Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.” Continue reading

By Joe Pulizzi published March 12, 2016

This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job

Joe and Robert talk about research on machines replacing marketers, Viacom’s new branded content agency, and Facebook’s Canvas as the next branded content hit. Plus rants and raves on Chick-Fil-A and LinkedIn groups and example of week. Continue reading

By Joe Pulizzi published February 27, 2016

This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Joe and Robert talk the real reason behind opening up Facebook instant articles to everyone, BBC’s move away from TV, and Google’s drop of right-side ads. Plus, rants and raves, with yet another Content-Marketing-Is-Dead article. Continue reading

By Joe Pulizzi published December 12, 2015

This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk

In this episode, Joe and Robert talk GE’s move away from TV ads and toward more branded content, plus “homeless” media opportunities and risks, Credit Suisse’s network for the super-rich, wise words from John Bell, raves, and more. Continue reading