By Aaron Agius published June 5, 2017

Is It Time to Invest in PPC Campaigns for Your Content?

Pay-per-click and content marketing can seem like contrasting ideologies — but the two can work together. Find out how PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading

By Karola Karlson published March 8, 2017

9 Brilliant Tactics to Promote Your Blog Content on Facebook

Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion. Continue reading

By Jonathan Crossfield published February 5, 2017

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading

By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

This week, we explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading

By Joe Pulizzi published December 24, 2016

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

By Joe Pulizzi published November 26, 2016

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading

By Joe Pulizzi published October 15, 2016

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

This week, the guys dissect the art of thought leadership and grill McDonald’s on its YouTube fail. They also review the NFL’s crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery. Continue reading

By Joe Pulizzi published October 1, 2016

This Week in Content Marketing: How to Create a Successful Podcast

This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder. Continue reading

By Joe Pulizzi published August 20, 2016

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading