By Aaron Orendorff published March 19, 2017

Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends. Continue reading

By Josh Brown published March 15, 2017

13 Steps to Live Stream Video the Smart Way

Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video. Continue reading

By Susan Moeller published March 13, 2017

LinkedIn Publishing Trends Every Marketer Must Know

B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more. Continue reading

By Jodi Harris published March 12, 2017

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.

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By Joe Pulizzi published March 11, 2017

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media’s truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week. Continue reading

By Karola Karlson published March 8, 2017

9 Brilliant Tactics to Promote Your Blog Content on Facebook

Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion. Continue reading

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

We discuss Super Bowl ads, Snapchat’s all-important IPO, and Medium’s new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week. Continue reading

By Jonathan Crossfield published February 5, 2017

Going Potty for Facebook: How a Toilet Paper Brand Won Social

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content. Continue reading

By Joe Pulizzi published February 4, 2017

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading

By Nadya Khoja published February 1, 2017

4 Ways to Manage Negative Feedback in a Positive Way

We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and steadfast in our commitment to succeeding in our content marketing efforts? It’s not always easy. These four tips may help. Continue reading