By Jodi Harris published February 8, 2016

5 Gospels to Follow on Social Media That are Strategic, Systematic, and Smart

Confused about how to succeed in social media content marketing? Put your faith in these words from Jonathan Crossfield, whose no-nonsense insights and advice will help you grow your brand influence — not just your follower count. Continue reading

By Joe Pulizzi published January 30, 2016

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more. Continue reading

By Joe Pulizzi published January 23, 2016

This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)

Joe and Robert talk about the two definitions of “peak content” – more content, more traffic or right content, right traffic – how email may be big for content marketers, and what it takes to land a CCO role, plus rants and raves. Continue reading

By Joe Pulizzi published January 16, 2016

This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media

The boys talk what Twitter’s 10,000-character rumor means to brands, Turner’s television stations’ quest for native advertising dominance, and how native opportunities could fuel content brands, plus rants, raves and example of week. Continue reading

By Julia McCoy published January 10, 2016

Grow Your Pinterest Following: 5 Simple Steps for Brands 

With over 80% of its 30 billion pins coming from re-pins, Pinterest is a great place for marketers who want to produce engagement. These five foundational tips can get you started optimizing your Pinterest profile for the best results. Continue reading

By Joe Pulizzi published January 9, 2016

This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

The boys discuss sponsored content’s future, “content friction” as the key issue in ’15, and the future for podcast ads plus a rant and rave on Snapchat’s future. They also debate buying or renting land for your content house. Continue reading

By Cathy McPhillips published January 8, 2016

Onward & Upward: Go Behind the Scenes of Priceline’s Social Media

Priceline’s head of social media talks about her role as part strategist, part crisis manager, and part travel ambassador. She shares what it takes day-to-day and long-term for smooth flying on the travel site’s social media. Continue reading

By Joe Pulizzi published January 2, 2016

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

The guys discuss what the FTC’s recent statement on native advertising means, Forbes’ “light-ad” site, who chose “content marketing” as the phrase of the year, and why Medium’s CEO is a master seducer, plus rants, raves, and more. Continue reading

By Monina Wagner published December 29, 2015

Our Favorite Tweets From the 2015 #CMWorld Twitter Chats

Hundreds of content marketers joined the #CMWorld Twitter Chat conversation in 2015. This super-smart, incessantly curious, and generous group shares some wonderful insights. Here are some of the highlights broken down by subject. Continue reading

By Jonathan Crossfield published December 21, 2015

Is Viral Content Making You Sick?

The moment you share a meme, you lose all control of how it may be used. Be sure your message is done in a way that will survive when released into the wilds of social media. Learn about the brands that failed to thrive in the wilds. Continue reading