By Joe Pulizzi published May 23, 2015

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

In This Old Marketing, Joe and Robert talk content marketing technology transactions and ask if Facebook News signals the end for publishers or is a stairway to heaven. Plus, can brands create a Mad Men-type show, and rants and raves. Continue reading

By Sara Foxley published May 15, 2015

3 Steps to Create Employee-Engaged Videos

NET-A-PORTER’s employee-tribute video to its retiring CEO generated over 1.1 million views. Though the investment for that type of production may not be an option for you, here are three steps to creating doable employee-engaged videos. Continue reading

By Monina Wagner published May 14, 2015

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success

Across the world, most brands use LinkedIn as a marketing channel, but too few say it’s an effective channel. You can change that when you use LinkedIn Groups the right way. Here are 17 tips from CMI’s community manager to get you started. Continue reading

By Markelle Harden published May 10, 2015

4 Quick Tools to Help an Audience Share Your Content

Not every brand can be BuzzFeed, but that doesn’t mean that your brand has to settle for mediocre social media. With these four tools, jazz up your content to increase engagement even if you’re working with “boring” B2B content. Continue reading

By Joe Pulizzi published May 2, 2015

This Week in Content Marketing: The New Media Model Will Include Selling Products

In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods. Continue reading

By Hana Abaza published May 1, 2015

Are These 3 Points of Interest on Your Marketing Road Map?

Successful marketers often are a few steps ahead of the curve, prepared to address a changing marketplace. Learn how to move your marketing with these necessities – advocate marketers, distribution dollars, and “automagic” integration. Continue reading

By Luis Aguilar published April 30, 2015

Shed the Light on Your Dark Social Activity

You’ve done Dark Social even if you didn’t know the term. Dark Social is when people copy and paste content or links, then share it by email, instant messages, etc. Now is the time to shine the light on your often-missed sharing data. Continue reading

By Pamela Muldoon published April 30, 2015

Lee Odden Shares How He Attracts, Engages, and Converts Customers

How does a boy from rural Minnesota become an influential leader in digital marketing? The Pivot’s Todd Wheatland talks with TopRank Online Marketing CEO Lee Odden about his journey and the moment he recognized marketing was his future. Continue reading

By Chuck Frey published April 28, 2015

How to Do Paid Promotion on Twitter the Right Way

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content. Continue reading

By Pamela Muldoon published April 23, 2015

Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

You may know Jon Loomer as the “Facebook Ads Guy,” but The Pivot host Todd Wheatland goes beyond the moniker to discover how Jon created his own niche company after a career venture in fantasy sports and two job layoffs. Continue reading