By Joe Pulizzi published May 28, 2016

This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

The guys talk what the “Chewbacca mask” means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week. Continue reading

By Clare McDermott published May 23, 2016

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

Snapchat has changed in the last year. It added functionality that helps brands tell less-fleeting stories and reach a wider audience. A Snapchat celebrity shares how it can work for your brand along with do-and-don’t tips. Continue reading

By Joe Pulizzi published May 21, 2016

This Week in Content Marketing: Advertising and Content Marketing Are Different?

The guys talk about how content marketing and advertising aren’t competitors (yes, they’re different), plus Facebook as a media company, and the poor execution of influencer marketing by enterprises. They also rant and rave. Continue reading

By Natalya Minkovsky published May 20, 2016

On a Roll: Duck Brand Sticks With Customers

Building relationships is more important than just posting content for the makers of Duck Tape and more sticky solutions. Learn how the ShurTech Brands digital team engages personally with a diverse audience – from teens to DIYers.
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By Jodi Harris published May 18, 2016

4 Secrets to Building Social Momentum

Content marketers often chase the “high” of trying to get lightning to strike their efforts. But this goal may put your content in an early grave. Instead, consider the social momentum technique to build reliable, sustainable growth. Continue reading

By Matt Banner published May 17, 2016

Your Guide to Creating and Sharing Content in 2016 [Infographic]

How do you create and distribute content that makes your audience share it on social without fail? Take a look at these five strategies then use the social media cheat sheet for Facebook, Twitter, Instagram, Pinterest, and YouTube. Continue reading

By Jonathan Crossfield published May 15, 2016

Every Event Should Be Time for Social Media

Attending an event without participating in the hashtag is like listening to one side of a phone conversation; you’re only getting part of the story. Yet not all events make the most of social media … and the hashtag is only the start. Continue reading

By Joe Pulizzi published April 30, 2016

This Week in Content Marketing: The Future of Television Advertising Is Native

Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading

By Joe Pulizzi published April 16, 2016

This Week in Content Marketing: The Seduction of Rented Land

Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.” Continue reading

By Rob Garner published April 11, 2016

12 Audience Considerations for Your Real-Time Content

Diving into real-time content is not for the rigid. You’ve got to roll with what the audience is telling you. And that’s where you must start – from the perspective of people who will consume your content. Here are 12 tips to help. Continue reading