By Daniel Sayer published July 24, 2016

Struggling With Social? Call in Your Influencers

Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. Learn how these five brands fostered successful influencer-based social media campaigns. Continue reading

By Jonathan Crossfield published July 20, 2016

A Day in the Life of a Social Media Marketer (2026 edition)

Here’s the tale of a social media marketer in 2026 — a time when social media has broken free of having a separate strategy, process, and staffing to become part of the bigger workflow alongside telephones, emails, and holoscreens. Continue reading

By Jodi Harris published July 19, 2016

The Content Marketer’s Guide to Social Media Survival: 50+ Tips

Tracking your audience through the social media jungle is not for the faint of heart. Prepare your content marketing to thrive on 12 of the top social platforms with these tips, tactics, and inspiring brand examples. Continue reading

By Lisa Illman published July 18, 2016

How to Create Sticky Content With 3 Livestreaming Apps

Livestream has made a jaw-dropping splash in social media. It’s real time, interactive content — undeniably sticky content. Learn more and get insights from businesses already using Periscope, Snapchat, and Facebook Live. Continue reading

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

By Joe Pulizzi published July 9, 2016

This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same

The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more. Continue reading

By Marcia Riefer Johnston published July 7, 2016

5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity. Continue reading

By Joe Pulizzi published July 2, 2016

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading

By Joe Pulizzi published June 29, 2016

LinkedIn Purchase Will Spark Brands into Buying Media Companies

I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree. Continue reading

By Joe Pulizzi published June 25, 2016

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more. Continue reading