By Joe Pulizzi published May 2, 2015

This Week in Content Marketing: The New Media Model Will Include Selling Products

In This Old Marketing, Joe and Robert talk the drop in Facebook organic reach, influencer marketing’s rise, and how the future media model will be all about selling products and services. Plus, a rant for WSJ and a rave for Emmy nods. Continue reading

By Hana Abaza published May 1, 2015

Are These 3 Points of Interest on Your Marketing Road Map?

Successful marketers often are a few steps ahead of the curve, prepared to address a changing marketplace. Learn how to move your marketing with these necessities – advocate marketers, distribution dollars, and “automagic” integration. Continue reading

By Luis Aguilar published April 30, 2015

Shed the Light on Your Dark Social Activity

You’ve done Dark Social even if you didn’t know the term. Dark Social is when people copy and paste content or links, then share it by email, instant messages, etc. Now is the time to shine the light on your often-missed sharing data. Continue reading

By Pamela Muldoon published April 30, 2015

Lee Odden Shares How He Attracts, Engages, and Converts Customers

How does a boy from rural Minnesota become an influential leader in digital marketing? The Pivot’s Todd Wheatland talks with TopRank Online Marketing CEO Lee Odden about his journey and the moment he recognized marketing was his future. Continue reading

By Chuck Frey published April 28, 2015

How to Do Paid Promotion on Twitter the Right Way

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content. Continue reading

By Pamela Muldoon published April 23, 2015

Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

You may know Jon Loomer as the “Facebook Ads Guy,” but The Pivot host Todd Wheatland goes beyond the moniker to discover how Jon created his own niche company after a career venture in fantasy sports and two job layoffs. Continue reading

By Joe Pulizzi published April 18, 2015

This Week in Content Marketing: LinkedIn Moves for Content Dominance

In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world. Continue reading

By Pamela Muldoon published April 16, 2015

How a Lawyer at the French Embassy Ended Up a Social Media Entrepreneur

In The Pivot, host Todd Wheatland talks with Emeric Ernoult, CEO and founder of AgoraPulse. Hear how he was destined to become an entrepreneur at the age of 7, his journey from Africa to France to Washington, D.C., and much more. Continue reading

By Pamela Muldoon published April 8, 2015

Don’t Go for a Single Yes, Go for ‘YESsence’

If you hate selling, this Claim Your Fame is perfect. Host Andrew Davis asks you to change your thinking about selling and embrace your “YESsence.” Listen to how a YouTube fitness sensation uses a series of yeses to build an audience. Continue reading

By Gregarious Narain published April 8, 2015

Here’s Why Real-Time Marketing Won’t Work (and What Will)

Real-time marketing is at odds with almost everything marketers are trained to do. Yet, it’s a tempting tactic to use when you see success like Oreo’s in-the-dark tweet. Instead, go with responsive marketing – here’s why and how. Continue reading