By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin’s take on content marketing, and The New York Times’ new content product. Rants and raves include People and Lego’s Oscars theft. Continue reading

By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

Claim Your Fame shows you a new way to think about business. Host Andrew Davis takes you from the world’s largest ball of paint to the quick-quilting capital of the world, and even to the moon, to show you how to stake your claim. Continue reading

By Pamela Muldoon published February 19, 2015

Scotland to Singapore: Lenovo’s Rod Strother Takes Direct Path

In The Pivot, host Todd Wheatland learns how Lenovo’s Rod Strother auditioned for The Royal Academy of Dramatic Art, but then took communication courses that led him from Scotland to Singapore to debut a new digital marketing agency. Continue reading

By Joe Pulizzi published February 14, 2015

This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself

Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker. Continue reading

By Pamela Muldoon published February 12, 2015

Bill Boorman Turned Failure and Honesty into #Tru Business

In The Pivot, host Todd Wheatland talks to Bill Boorman who grew a recruiting agency to 127 offices, started his own business, went bankrupt, and — through his social media connections — discovered the unconference and his newest journey. Continue reading

By James Scherer published February 12, 2015

Transparency Reveals Great Content Opportunity

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved). Continue reading

By Jonathan Crossfield published February 11, 2015

Don’t Believe the Hype: What Ello Really Means for Content Marketers

Ello – the invitation-only, ad-free social network – didn’t kill Facebook. Its anti-advertising, pro-marketing with quality content focus is a warning to marketers. Social media is now becoming a traditional media-buying channel. Continue reading

By Joe Pulizzi published January 31, 2015

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

This week, Joe and Robert discuss YouTube’s Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand. Continue reading

By Devesh Khanal published January 26, 2015

How to Use Seed Content to Build Relationships with Influencers

How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions. Continue reading

By Pamela Muldoon published January 20, 2015

How One Nonprofit Raised $150 Million Going Outside Tradition

Raising $150 million in five years without traditional marketing? charity: water did it with creativity to inspire, activate, and experience. Hear from its former digital director who shares why that is what’s new, now, and next. Continue reading