Many businesses still struggle to tackle too many social media content networks without the time and resources to do so effectively. Does your business really need to be on six, seven or eight social networks? Find out how to get your social media content under control by making more thoughtful choices and narrowing your focus.
As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you’re a key player in the social sales process. Your customers want you to add value for them. Find out how your social media content can drive sales-focused engagement.
As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. Here’s a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals.
Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach.