By Robert Rose published April 17, 2014

For Brands, Facebook Is Now a Content Publisher — Not a Community

According to recent research, organic reach for most Facebook pages currently hovers around 6.5 percent and many people expect that number to continue to drop. For brands, Facebook is now a content publisher, not a community. Find out what your brand’s options are. Continue reading

By Jonathan Crossfield published April 15, 2014

How to Spot True Social Media Talent Amongst the ‘Experts’

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business. Find out how to spot true social media talent among the “experts.” Continue reading

By Anthony Gaenzle published April 14, 2014

Auditing Your Social Media Content: 5 Issues to Tackle

Social media is an effective method for distributing and amplifying your content, but only if you’re on top of it. The channels and pages you use in your social media marketing campaigns deserve just as much care and attention as your content. Tackle these 5 key issues when you give your social media content a careful audit. Continue reading

By James Scherer published April 8, 2014

How to Use Facebook Ads for Content Marketing: The Ultimate Guide

Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads and increase brand awareness among the people you want to reach. Find out how to use Facebook ads for content marketing. Continue reading

By Mike Bailey published March 29, 2014

LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat

LinkedIn’s Influencer program promises great opportunity and exposure for thought leaders. However, if the quality of discussion in many LinkedIn groups is an indication, the platform may soon have a cesspool of substandard stories on its hands. Use these 4 tips to stay afloat in LinkedIn’s content publishing flood. Continue reading

By Joe Pulizzi published March 28, 2014

Social and Search News that May Change Your Content Marketing

This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much ensures that companies will have to pay Facebook to get their content marketing noticed. At the same time, they discuss Google’s decision to hunt guest blogging spammers. And, after a nice dialog on transparency, Robert covers the bases of this week’s This Old Marketing example. Continue reading

By Doug Kessler published March 24, 2014

Employed Media: How Internal Advocates Can Share Your Content Marketing

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content efforts a boost by encouraging the people your company employs to share your content with their own universes. Continue reading

By Don DeLoach published March 21, 2014

An Investigative Approach to Social Media Content Analytics

Ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Learn how to use an investigative approach to social media content analytics to unlock those secrets for your organization. Continue reading

By Luke Cope published March 13, 2014

Why Your Branded Content Shouldn’t Always Be About Your Brand

Creating branded content that doesn’t specifically showcase the brand through its products or services can be a tricky prospect for many businesses, but experienced content marketers agree it shouldn’t always be about your brand. Learn more about the benefits — and blurred lines — of developing non-promotional branded content. Continue reading

By Joe Pulizzi published March 8, 2014

Stop Building Your Branded Content on “Rented Land”

This week, Joe and Robert discuss the LinkedIn job bank fiasco and debate whether or not agencies really can do content marketing well. They also share their thoughts on why marketers shouldn’t publish on “rented land” and offer some critical reviews of Facebook’s algorithm changes, before exploring Patagonia’s content initiative aimed at reducing the adverse impact of its social and environmental footprint. Continue reading