Many businesses still struggle to tackle too many social media content networks without the time and resources to do so effectively. Does your business really need to be on six, seven or eight social networks? Find out how to get your social media content under control by making more thoughtful choices and narrowing your focus.
How Your Social Media Content Can Drive Sales-Focused Engagement
As a content marketer, you are responsible for converting leads to sales, not just for generating content. In fact, you’re a key player in the social sales process. Your customers want you to add value for them. Find out how your social media content can drive sales-focused engagement.
6 Tips to Start Creating Content on Tumblr
Tumblr’s visually engaging format has inspired brands like IBM, Kate Spade, and Target to publish content on the platform. Here are six tips that will help you get started creating your own content marketing efforts on Tumblr.
Creating Compelling Content Using Social Media: 4 Steps
If you’re struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say.
Creating Engaging Content: 3 Calls to Action that Get Conversions
Calls to action are integral in creating a link between your content and conversion. Create engaging content, then get conversions by getting the audience involved with these 3 calls to action.
6 Keys to Creating Engaging Content Using Facebook Graph Search
As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users’ news feeds by sharing engaging content with their audiences. Use these 6 keys to create engaging content using Facebook Graph Search.
3 Ways to Prepare Your Content Marketing for Facebook Graph Search
Facebook’s new feature, Graph Search, could signify a monumental shift in the way people search for information online. Learn why it promises to be an especially powerful tool for marketers and 3 ways to optimize your content marketing for the shift.
3 Content Marketing Tactics to Defuse User-Generated Attacks
While a positive online reputation often takes years to cultivate, a single bad review can trash it in a matter of minutes. Use these 3 content marketing tactics to defuse user-generated attacks and protect your company’s online reputation.
Content Marketing with Instagram: 5 Takeaways From a Brand to Watch
As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. Here’s a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals.
How Your Content Distribution Can Use Native Advertising
Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach.
