By Joe Pulizzi published August 27, 2016

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

The guys discuss John Oliver’s take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

By Lisa Dougherty published August 22, 2016

60+ LinkedIn Profile Tips for Marketers

Your personal brand matters in the marketing industry. How well have you positioned yourself in the digital world? Are your LinkedIn profile views flatlining? Here’s what you need to do to make it better and get yourself found. Continue reading

By Joe Pulizzi published August 20, 2016

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

By Kara Burney published August 17, 2016

How to Outperform Fortune 500 Brands on Instagram [Research]

How are America’s biggest brands putting Instagram to use? An analysis of Fortune 500 Instagram content reveals four trends and takeaways that can help your brand’s Instagram content stand out. Continue reading

By Joe Pulizzi published August 13, 2016

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

The guys dish on two new social media platforms, re-enlist in the content strategy vs. content marketing battle, and make a prediction about the future of social media-dependent publishers – plus rants, raves, and our example of the week. Continue reading

By Clare McDermott published August 11, 2016

LEGO Shares Building Blocks for Social Media Content Fans Love

LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading

By Aaron Orendorff published August 8, 2016

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences

Even the goodwill generated from an exceptional customer experience can’t last if your customers’ content experiences with the company suck. Learn these three methods to delivering exceptional content experiences. Continue reading

By Joe Pulizzi published August 3, 2016

The Biggest Content Marketing Trends in 2017

Joe Pulizzi talks with enterprise marketers around the globe to get a handle on where the content marketing industry is going. Here’s what he sees on trend for 2017, and who he thinks delivers the best training on those topics.

One thing is for sure: content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year. Continue reading

By Daniel Knowlton published August 1, 2016

5 Ways to Get Noticed by Influencers on Twitter

Interested in ways to get more exposure, influence, and credibility through Twitter? Build influence in your industry with these five tried-and-proven actionable Twitter strategies.

Continue reading

By Aaron Agius published July 31, 2016

When Content Backfires: How to Handle Negative Feedback Online

Your comments section and social media are the go-to destinations for disgruntled people. And their comments live on unless you take a shady route. What really matters is how your brand reacts after those comments roll in. Continue reading