By Joe Pulizzi published August 29, 2015

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

In This Old Marketing, Joe and Robert discuss the $48 million purchase of King Content. They also talk about how Facebook’s news traffic now draws more than Google’s. Plus, raves to The New York Times and TOM example of week. Continue reading

By Ardath Albee published August 25, 2015

Ingenious Storytelling Gets Great Response From Science Nerds

A Fortune 500 company celebrated its anniversary through storytelling, celebration, and a commitment to the industry. The content marketing initiative found big success. Learn how from its CMO, a Content Marketer of the Year finalist. Continue reading

By Marcia Layton Turner published August 23, 2015

YouTube Star Combines Great Stories, Quirky Personality, and DIY Ethos

Slow to embrace video marketing? A theater geek turned YouTube star shows marketers how great storytelling, a quirky personality, and a DIY ethos can generate a huge number of views. And he has a strong message for brands breaking into videos. Continue reading

By Josh Brown published August 17, 2015

How to Get Noticed: 3 Instagram Marketing Strategies

Instagram is more difficult than other social media networks. You’re forced to use a picture or video and that’s the main focus. The best way to get ahead is to do something truly unique and creative. Start with these three strategies. Continue reading

By Joe Pulizzi published August 15, 2015

This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising

In This Old Marketing, Robert and Joe discuss content’s future and why so many brands are looking at advertising opportunities more than owning their platforms. Plus, they talk Facebook’s video program for celebrities, and rants and raves. Continue reading

By Joe Pulizzi published August 8, 2015

This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

In This Old Marketing, Joe and Robert discuss the craziness around HubSpot’s scandal, and ask if media companies will turn into wire service companies and who really owns the audience. Rants include Cecil the lion and YouTube. Continue reading

By Joe Pulizzi published August 1, 2015

This Week in Content Marketing: Don’t Build Your Content House on Rented Land

In this episode, Joe and Robert discuss LinkedIn’s contact limits, the demise of Google+, AOL’s content marketing research that really isn’t about content marketing, and more. Rants and raves cover McKinsey, Univision, and HBO. Continue reading

By Jonathan Crossfield published July 12, 2015

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

It’s easy to look to successful sites like BuzzFeed for lessons on how to build social traffic. Easy, but wrong. Their business model is not yours. Your brand strategy depends on content that convinces the reader to do something else. Continue reading

By Joe Pulizzi published July 11, 2015

This Week in Content Marketing: Inside The New York Times’ Subscription Funnel

In this episode, Joe and Robert discuss backlash for CNN’s native advertising, why print really is digital’s future, plus The New York Times’ Facebook subscription funnel. Rants and raves cover the box office and customer service. Continue reading

By Keith Goldberg published July 3, 2015

The State of Social Media: 4 Brand Marketers Speak

For brands that thoughtfully integrate social media into their content marketing strategies, the benefits have often proven to be game changing. Four top executives briefly share why social media is critical to their marketing. Continue reading