By Joe Pulizzi published December 20, 2014

This Week in Content Marketing: The Key to Stop Native Advertising? Embrace It

In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase. Continue reading

By Anthony Gaenzle published December 19, 2014

5 Ways to Get More ROI From Your Next Conference

You can get more ROI from your conference participation when you create content before, during, and after the event. These five tips will help your brand’s content marketing, and get the bosses to say yes to that next conference trip. Continue reading

By Pamela Muldoon published December 11, 2014

The Pivot: Civil War, Indiana, and Dummies Tell the Story of Kyle Lacy

How are the Civil War, rural Indiana, Myspace, and dummies connected? They’re part of the story of Kyle Lacy, Director of Global Content Marketing and Research, Salesforce ExactTarget Marketing Cloud, as told in “The Pivot” this week. Continue reading

By Jonathan Crossfield published December 5, 2014

Group Think: How to Improve Your Social Content Results

Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences? You don’t need to start from scratch. Get into group think. Continue reading

By Pamela Muldoon published December 4, 2014

The Pivot: A Man of 100 Voices Uses One to Lead Social Media

Michael Stelzner can do about 100 voices, but it is his voice leading Social Media Examiner that attracts thousands. “The Pivot” host Todd Wheatland talks with him about SME’s rapid growth and the pivot he took to get to where he is. Continue reading

By Mike Nierengarten published November 30, 2014

Why Your Content Is Sabotaging Your Lead Generation

Lead-generation campaigns typically fail when brands use content originally intended for another purpose instead of providing new content that their targeted audience actually wants. Discover how to create successful lead-gen content. Continue reading

By Joe Pulizzi published November 29, 2014

This Week in Content Marketing: Captain Obvious – Marketers Are Wasting Money on Social

In this episode, Joe and Robert discuss Time magazine’s deal with Outbrain, Shell’s native ad with The New York Times and more. Raves include a comedic video related to content marketing and Aussie coverage of CMI’s benchmark survey. Continue reading

By Pamela Muldoon published November 27, 2014

The Pivot: A Technology Tool Guy’s Journey Into Social Media

RazorSocial Founder Ian Cleary joins host Todd Wheatland on this week’s “The Pivot”. He brings his infectious laugh as he shares the journey that led him to become THE tool guy for social media and why a “give-first” attitude matters. Continue reading

By Joe Pulizzi published November 22, 2014

This Week in Content Marketing: Facebook Continues To Mess with Your Content

In this episode, Joe and Robert go deep into more Facebook algorithm changes. Will all your promo content go bye bye? Plus, Marriott’s move to a full-blown media company, two raves (including one for a new print publication) and more. Continue reading

By Carlijn Postma published November 17, 2014

5 Steps to Mind Map Your Content and Increase Its Reach

Don’t be done after you publish a piece of content. Create a map to leverage your new content so it reaches your target audience with the biggest impact possible. Get started today with this five-step mapping process. Continue reading