By Ann Gynn published October 13, 2014

5 Ways Content Marketers Can Get More Value from LinkedIn

If you only view LinkedIn as your digital resume and business card collection, you’re missing its most valuable parts that really can help grow your business, expand your content’s audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make your marketing even more successful. Continue reading

By Jonathan Crossfield published October 8, 2014

Are Social Media Content Agencies and Experts Taking You for a Ride?

Are some social media agencies, consultants, and “experts” taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout. Continue reading

By Rebecca Watson published October 6, 2014

3 Tactics to Optimize Your Website Content With Social Intelligence

Social signals that can help you optimize your website content efforts are out there — but are you paying enough attention to them? Find out how to use the latest social sharing tool features to track key consumer behaviors and improve user retention and acquisition. Continue reading

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

In this episode, Robert and Joe reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in. Continue reading

By Ann Gynn published September 26, 2014

Ideas to Spark Your B2B Content Marketing Imagination

At this year’s Content Marketing World conference, GE’s Global Manager of Digital Marketing Katrina Craigwell offered a glimpse into some of the ways GE develops and tells its B2B content marketing stories — and, perhaps even more importantly, how its target audiences are helping to share them. Even if your company has complex or less obvious stories to share, get ideas to spark your B2B content marketing imagination. Continue reading

By Joshua Rodriguez published September 24, 2014

5 Spam-Free Steps To Use LinkedIn Groups in Your Content Marketing Strategy

Find the LinkedIn groups that attract your customers and share each of your new blog posts with them. On the surface, it seems like a sound strategy, doesn’t it? Well, there are pros and cons of posting in LinkedIn groups, but it can be a sound way to boost your content marketing efforts. Get 5 steps for using LinkedIn groups in your content marketing strategy. Continue reading

By Anthony Gaenzle published September 9, 2014

How to Think Like a Local for Global Social Media Content Success

You’ve read up a bit on growing your business by going global, and now you’re ready to give it a whirl? Not so fast. There’s a lot you need to take into consideration before promoting your content via social media in markets outside your own country. There are steps you can take that will get your global business off on the right foot instead of courting disaster. Find out how to think like a local for global social media content success. Continue reading

By Nicole Kohler published September 3, 2014

The Powerful Content Curation Tool You’re Not Using

Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there’s an incredibly powerful social media tool that doubles as a search engine for finding new content to curate. Beneath Pinterest’s soft exterior lies the makings of a content curation machine. Learn more about the powerful tool you’re probably not using. Continue reading

By Clare McDermott published August 28, 2014

7 Inspiring Lessons from 2014′s Top Content Marketers

Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards’ Content Marketer of the Year. They have already won in individual categories, and as we celebrate their accomplishments, it’s also important to understand what they’re doing well. As we review their work, we can get 7 inspiring lessons from the year’s top content marketers. Continue reading

By Rebecca Watson published August 17, 2014

Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet

While brands and publishers spend a lot of time and effort creating and promoting content, they usually spend less time optimizing the sharing of that content for consumers. And that’s a lost opportunity. Better optimize your online content for sharing with these quick tips. Continue reading