Hashtags are definitely hot, but they can be confusing for content marketers. We know we need to use them, but what’s the best approach? Get 4 tactics for using hashtags more effectively in your social media content.
For many marketers who consider real-time marketing to be a priority, the challenge lies in determining how best to use personalized, real-time content in valuable, relevant, and timely ways. Keep these 4 keys in mind in your efforts to use social media content for real-time marketing.
Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you’re among the marketers who are still figuring out the best way to use Google+, use these 5 tools to measure the success of your effective content marketing efforts.
Want your organization’s content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables.
B2B marketers report they are producing more social media content for more channels than ever, but most don’t feel confident that their efforts are effective. Our first B2B research roundtable video during Content Marketing World focused on this issue and some possible solutions. Hear what the experts had to say.
In a highly competitive content marketplace, relying on search and social isn’t enough. It may be time to take advantage of an updated version of a tried and true technique: advertising. Learn how to amplify your content strategy with social media advertising.