By Pamela Muldoon published November 27, 2014

The Pivot: A Technology Tool Guy’s Journey Into Social Media

RazorSocial Founder Ian Cleary joins host Todd Wheatland on this week’s “The Pivot”. He brings his infectious laugh as he shares the journey that led him to become THE tool guy for social media and why a “give-first” attitude matters. Continue reading

By Joe Pulizzi published November 22, 2014

This Week in Content Marketing: Facebook Continues To Mess with Your Content

In this episode, Joe and Robert go deep into more Facebook algorithm changes. Will all your promo content go bye bye? Plus, Marriott’s move to a full-blown media company, two raves (including one for a new print publication) and more. Continue reading

By Carlijn Postma published November 17, 2014

5 Steps to Mind Map Your Content and Increase Its Reach

Don’t be done after you publish a piece of content. Create a map to leverage your new content so it reaches your target audience with the biggest impact possible. Get started today with this five-step mapping process. Continue reading

By Joe Pulizzi published November 15, 2014

This Week in Content Marketing: Failed 2014 Content Marketing Predictions

In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more. Continue reading

By Pamela Muldoon published November 13, 2014

The Pivot: A Rockin’ Content Marketer’s Journey to Success

Jason Miller, Senior Content Marketing Manager at LinkedIn, joins host Todd Wheatland on this week’s episode of The Pivot. Jason shares his somewhat unexpected journey to content marketing and how his passion for rock ‘n roll is incorporated into much of the content he creates. Continue reading

By Joe Pulizzi published October 25, 2014

This Week in Content Marketing: Have We Ruined Storytelling?

This week, Robert and Joe ponder the ANA’s acquisition of the BMA, dig into the smart reasons Copyblogger is killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss “priceless” advice from MasterCard’s VP of global digital content. Raves include a fascinating Meet Me at Starbucks video and a timely reminder from the late management guru Peter Drucker about the current period of great transformation in our industry. The show wraps up with a #This Old Marketing example from Qualcomm Spark. Continue reading

By Ann Gynn published October 13, 2014

5 Ways Content Marketers Can Get More Value from LinkedIn

If you only view LinkedIn as your digital resume and business card collection, you’re missing its most valuable parts that really can help grow your business, expand your content’s audience and improve valuable connections. Discover how Groups, Company and Showcase pages plus its newest app can make your marketing even more successful. Continue reading

By Jonathan Crossfield published October 8, 2014

Are Social Media Content Agencies and Experts Taking You for a Ride?

Are some social media agencies, consultants, and “experts” taking advantage of their clients by over thinking and overcharging for mediocre or ineffective tactics? Take a look at how needless complications may be subjecting the whole social media content industry to credibility fallout. Continue reading

By Rebecca Watson published October 6, 2014

3 Tactics to Optimize Your Website Content With Social Intelligence

Social signals that can help you optimize your website content efforts are out there — but are you paying enough attention to them? Find out how to use the latest social sharing tool features to track key consumer behaviors and improve user retention and acquisition. Continue reading

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

In this episode, Robert and Joe reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in. Continue reading