By Andy Vale published September 18, 2016

How One Organization Engages Over 3 Million on Global Stage

The World Economic Forum has racked up nearly 3 million Twitter followers. What does an agenda-setting organization like WEF do to foster dialogue with its audience and keep them engaged? Its social media producer shares all. Continue reading

By Joe Pulizzi published September 17, 2016

This Week in Content Marketing: The Business Model of More vs. Less Content

This week, the guys review the highlights of Content Marketing World 2016, discuss the merits of creating less content, and shut down complaints about YouTube’s latest ad model, plus rants, raves and an example of the week from Kodak. Continue reading

By Joe Pulizzi published September 3, 2016

This Week in Content Marketing: Google Lays Down Pop-Over Punishment

The guys explore Google’s punitive stance on ad units that visually obscure content, the future of “bad advertising,” and the value proposition of YouTube’s new Backstage experience – plus rants, raves, and our example of the week. Continue reading

By Jonathan Crossfield published August 31, 2016

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

Following a tragedy, particularly a celebrity death, branded social media disasters are as predictable as they are insensitive. Here’s how to grab a Chevy win (red Corvette), not a Cheerios loss (cereal dotting “i” in Prince). Continue reading

By Joe Pulizzi published August 27, 2016

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

The guys discuss John Oliver’s take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

By Lisa Dougherty published August 22, 2016

60+ LinkedIn Profile Tips for Marketers

Your personal brand matters in the marketing industry. How well have you positioned yourself in the digital world? Are your LinkedIn profile views flatlining? Here’s what you need to do to make it better and get yourself found. Continue reading

By Joe Pulizzi published August 20, 2016

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

By Kara Burney published August 17, 2016

How to Outperform Fortune 500 Brands on Instagram [Research]

How are America’s biggest brands putting Instagram to use? An analysis of Fortune 500 Instagram content reveals four trends and takeaways that can help your brand’s Instagram content stand out. Continue reading

By Joe Pulizzi published August 13, 2016

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

The guys dish on two new social media platforms, re-enlist in the content strategy vs. content marketing battle, and make a prediction about the future of social media-dependent publishers – plus rants, raves, and our example of the week. Continue reading

By Clare McDermott published August 11, 2016

LEGO Shares Building Blocks for Social Media Content Fans Love

LEGO’s global director of social media and search shares how the “world’s most powerful brand” creates and delivers content on social channels that fans of the interlocking brick company and media giant really want. Continue reading