By Adrienne Erin published April 23, 2013

6 Tips to Start Creating Content on Tumblr

Tumblr’s visually engaging format has inspired brands like IBM, Kate Spade, and Target to publish content on the platform. Here are six tips that will help you get started creating your own content marketing efforts on Tumblr.

By Matthew Proctor published March 26, 2013

Creating Compelling Content Using Social Media: 4 Steps

If you’re struggling to come up with ideas for your new content marketing strategy, apply this simple 4-step development process that just about guarantees someone is going to care about and share what you have to say.

By Megan Brown published March 20, 2013

Creating Engaging Content: 3 Calls to Action that Get Conversions

Calls to action are integral in creating a link between your content and conversion. Create engaging content, then get conversions by getting the audience involved with these 3 calls to action.

By Amanda Peters published March 14, 2013

6 Keys to Creating Engaging Content Using Facebook Graph Search

As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users’ news feeds by sharing engaging content with their audiences. Use these 6 keys to create engaging content using Facebook Graph Search.

By Camella Mendez published February 24, 2013

3 Ways to Prepare Your Content Marketing for Facebook Graph Search

Facebook’s new feature, Graph Search, could signify a monumental shift in the way people search for information online. Learn why it promises to be an especially powerful tool for marketers and 3 ways to optimize your content marketing for the shift.

By Mike Zammuto published February 15, 2013

3 Content Marketing Tactics to Defuse User-Generated Attacks

While a positive online reputation often takes years to cultivate, a single bad review can trash it in a matter of minutes. Use these 3 content marketing tactics to defuse user-generated attacks and protect your company’s online reputation.

By Shanna Mallon published February 11, 2013

Content Marketing with Instagram: 5 Takeaways From a Brand to Watch

As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. Here’s a look at what the brand is doing well, along with 5 ways you can follow its lead to use Instagram to meet your content marketing goals.

By Mark Sherbin published January 20, 2013

How Your Content Distribution Can Use Native Advertising

Native advertising is a disruptive content distribution technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. Find out how content marketing is embracing this approach.

By Vincent Clarke published January 15, 2013

4 Steps to Creating Engaging Content Through Client Collaboration

Setting up active partnerships with clients plays a key role in developing customer interest, satisfaction, and loyalty. This outreach provides a platform for cultivating marketing campaigns. Take these 4 steps to creating engaging content through client collaboration.

By Gregg Schwartz published January 11, 2013

5 B2B Content Marketing Tips for Boosting Your LinkedIn Group

If you’d like to start a LinkedIn group — or boost the membership and raise the profile of a LinkedIn group you already have — try these five time-tested B2B content marketing tips to drive traffic, attract new members, and increase engagement.