By Joe Pulizzi published April 30, 2016

This Week in Content Marketing: The Future of Television Advertising Is Native

Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more. Continue reading

By Joe Pulizzi published April 16, 2016

This Week in Content Marketing: The Seduction of Rented Land

Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.” Continue reading

By Rob Garner published April 11, 2016

12 Audience Considerations for Your Real-Time Content

Diving into real-time content is not for the rigid. You’ve got to roll with what the audience is telling you. And that’s where you must start – from the perspective of people who will consume your content. Here are 12 tips to help. Continue reading

By Joe Pulizzi published April 2, 2016

This Week in Content Marketing: Instagram Follows Facebook to Land of Paid Social

Joe and Robert talk about what Instagram’s latest algorithm move means for brands (hint: pay attention) and the marketing technology landscape. Plus, they rant and rave, including a look at Disney, and share This Old Marketing example. Continue reading

By Joe Pulizzi published March 26, 2016

This Week in Content Marketing: FTC to Brands — It’s All on You

Joe and Robert talk honesty in content marketing, FTC’s crackdown on Lord & Taylor, Instagram’s loss of “insta” part, NPR’s podcast promotions, plus rants and raves, including L’Oreal’s unbranded new content site, and example of week. Continue reading

By Joe Pulizzi published March 19, 2016

This Week in Content Marketing: Social Media Organic Content at Crisis Levels

We discuss the impact of Google’s Tumblr-style spot on brand publishers, how a prestigious media company bought an agency, organic social content left for dead, Google’s preaching about owned audiences, plus rants, raves, and more. Continue reading

By Jonathan Crossfield published March 13, 2016

Is Your Social Media Content as Popular as You Think?

Metrics such as shares and retweets are the easiest obvious to gather, but they may be the most deceptive when evaluating if your content is making a difference. Never confuse social media distribution with content effectiveness.  Continue reading

By Joe Pulizzi published March 12, 2016

This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job

Joe and Robert talk about research on machines replacing marketers, Viacom’s new branded content agency, and Facebook’s Canvas as the next branded content hit. Plus rants and raves on Chick-Fil-A and LinkedIn groups and example of week. Continue reading

By Cathy McPhillips published February 28, 2016

Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates

Go behind the scenes at the Content Marketing Institute to learn why we started Twitter chats, what changed our approach, and how to make chats a valuable component of your content program. Continue reading

By Joe Pulizzi published February 27, 2016

This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

Joe and Robert talk the real reason behind opening up Facebook instant articles to everyone, BBC’s move away from TV, and Google’s drop of right-side ads. Plus, rants and raves, with yet another Content-Marketing-Is-Dead article. Continue reading