By Jonathan Crossfield published July 12, 2015

Why BuzzFeed Shouldn’t Blow Your Marketing Mind

It’s easy to look to successful sites like BuzzFeed for lessons on how to build social traffic. Easy, but wrong. Their business model is not yours. Your brand strategy depends on content that convinces the reader to do something else. Continue reading

By Joe Pulizzi published July 11, 2015

This Week in Content Marketing: Inside The New York Times’ Subscription Funnel

In this episode, Joe and Robert discuss backlash for CNN’s native advertising, why print really is digital’s future, plus The New York Times’ Facebook subscription funnel. Rants and raves cover the box office and customer service. Continue reading

By Keith Goldberg published July 3, 2015

The State of Social Media: 4 Brand Marketers Speak

For brands that thoughtfully integrate social media into their content marketing strategies, the benefits have often proven to be game changing. Four top executives briefly share why social media is critical to their marketing. Continue reading

By Joe Pulizzi published June 27, 2015

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Joe and Robert talk Germany and Asia’s major association initiatives, plus the ArticleBunny launch, and Facebook’s algorithm change. Rants and raves cover a bit of politics and a lesson from media business models.  Continue reading

By Tom Treanor published June 24, 2015

Expand Your Publishing Reach on LinkedIn and Medium

If you publish content on your website to reach new prospects, consider the benefits of publishing on LinkedIn and Medium. Learn how to do it and get three bonus tips on how to produce more content with minimal time. Continue reading

By Jessica Ann published June 21, 2015

How to Translate Audience Data to Improve Your Content Marketing Strategy

Are you right- or left-brained? Right-brained marketers go with intuition. Left-brained marketers go for logic. The better you know your brain, the better you can expertly incorporate audience data into your content marketing strategy. Continue reading

By Joe Pulizzi published June 20, 2015

This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)

Joe and Robert talk Twitter’s CEO departure and its broadcasting-platform opportunities, plus Brad Pitt-Netflix deal, and content marketing’s golden age. Rants and raves cover content marketing haters and patience in publishing. Continue reading

By Joe Pulizzi published June 13, 2015

This Week in Content Marketing: Honda Fails to Go the Distance

In This Old Marketing, Joe and Robert talk Facebook and instant articles, Apple’s News Reader platform, and The Onion’s sponsored content. Plus Honda shows how a good idea can go wrong and a rave for a 12-year-old’s media empire. Continue reading

By Joe Pulizzi published May 23, 2015

This Week in Content Marketing: Facebook’s Move to Swallow Publishers

In This Old Marketing, Joe and Robert talk content marketing technology transactions and ask if Facebook News signals the end for publishers or is a stairway to heaven. Plus, can brands create a Mad Men-type show, and rants and raves. Continue reading

By Sara Foxley published May 15, 2015

3 Steps to Create Employee-Engaged Videos

NET-A-PORTER’s employee-tribute video to its retiring CEO generated over 1.1 million views. Though the investment for that type of production may not be an option for you, here are three steps to creating doable employee-engaged videos. Continue reading