By Joe Pulizzi published January 31, 2015

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

This week, Joe and Robert discuss YouTube’s Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand. Continue reading

By Devesh Khanal published January 26, 2015

How to Use Seed Content to Build Relationships with Influencers

How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions. Continue reading

By Pamela Muldoon published January 20, 2015

How One Nonprofit Raised $150 Million Going Outside Tradition

Raising $150 million in five years without traditional marketing? charity: water did it with creativity to inspire, activate, and experience. Hear from its former digital director who shares why that is what’s new, now, and next. Continue reading

By Jason Miller published January 20, 2015

The New Era of the Hybrid Marketer

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer. Continue reading

By Joe Pulizzi published January 17, 2015

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

A sad week in This Old Marketing as the Cowboys and The LEGO Movie lose. But Joe and Robert persevere to ask if B2B content marketing is a failure, the FTC will regulate native advertising, and how big Twitter’s video play will be. Continue reading

By Pamela Muldoon published January 15, 2015

The Pivot: 4 Million People Glad Bullas Went Back to Tech

Popular content marketing blogger Jeff Bullas proves you can go home again. This week The Pivot host Todd Wheatland talks with the former high school teacher who turned to tech, left for retail, and came back to his love of digital. Continue reading

By Ann Smarty published January 14, 2015

6 Free Tools to Help Keyword Research

Nowadays, it’s not only risky to focus on certain keywords, but it’s counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches. Continue reading

By Joe Pulizzi published January 10, 2015

This Week in Content Marketing: Is the Social Media Phase Over?

In This Old Marketing, Joe and Robert dissect WSJ trends and talk YouTube subscriber burn, Forbes magazine gift to AT&T, and what authenticity means. Rant and rave: Allstate mayhem and Marriott interview on content marketing strategy. Continue reading

By Pamela Muldoon published January 8, 2015

The Pivot: Prolific Blogger Shares the Key to Future Marketing Success

In The Pivot, Todd Wheatland talks with Mark Schaefer whose 25-year corporate career was the ideal foundation for his success as a consultant, prolific blogger, and author. Learn the one thing he thinks is the future of marketing. Continue reading

By Rachel Foster published January 7, 2015

How to Get 200+ New Subscribers From 1 LinkedIn Article

LinkedIn’s power to generate B2B social leads is great. Learn what one content marketer did so her post generated thousands of views and a couple hundred subscribers. She shares five tips to make the most of your LinkedIn content. Continue reading