By Mike Murray published May 3, 2017

34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

If you care about content marketing and SEO, you can’t ignore link building. Unfortunately, it involves considerable time, patience, and disappointments. What’s the upside? Backlinks are among top three ranking factors. Continue reading

By Sean Van Guilder published April 21, 2017

5 Modern SEO Best Practices for Getting Found

How should you incorporate the best SEO practices so your content drives users to your site? Follow these five best practices to incorporate today’s SEO principles into your content marketing. Continue reading

By Jodi Harris published April 18, 2017

Strengthen Your SEO Strategy for 2017

Don’t just sit back and wait for Google to pass judgment on whether your content belongs on the first page of a SERP. Take these SEO actions to boost its value in the eyes of the bots – and your target audience. Continue reading

By Jodi Harris published March 28, 2017

Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps

Not getting the traffic you expected from your content marketing efforts? Before you go on a content creation frenzy, try these five SEO steps to save your existing content from search obscurity.  Continue reading

By Julia McCoy published March 27, 2017

Google’s Featured Snippets: How to Get Your Content to Appear

Many marketers assume Google’s featured snippets are the territory of SEO masters or million-dollar marketing budgets; that isn’t true. It’s easy to rank for featured snippets with organic content only. You just need to know how.  Continue reading

By Julia McCoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?

Google’s algorithm standards have developed into incredibly human friendly, reader-oriented practices. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO. Continue reading

By Ann Smarty published March 6, 2017

3 Ways to Re-Use Your Content Magnets to Dominate SERPs

Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable way to strengthen your SEO. Continue reading

By Mike Murray published January 31, 2017

SEO and Website Image Optimization 10-Point Checklist for Marketers

SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game. Continue reading

By Mike Murray published January 25, 2017

5 Reasons SEO Should Take a Back Seat With Website Content

Sure, SEO is important. But there are situations when you don’t need to sweat it or can at least scale back the effort. Here are five times when SEO shouldn’t be the highest priority.

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By Gini Dietrich published January 24, 2017

How to Use Earned Media to Boost Your SEO

Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading