By Manya Chylinski published September 7, 2011

How to Find Business Blog Content

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that companies need to consider establishing a blog as their hub for content development. What’s more, Chris also discussed how content marketers can mine for “hidden information” … Continue reading

By Anna Ritchie published August 15, 2011

You Have Your Content, Now Where’s Your Style?

There’s a little flip book of inspirational quotes that sits on my desk (in addition to the piles of files, hand-written notes and haphazard to-do lists) opened to a page that reads, “Content is of great importance, but we must … Continue reading

By Ahava Leibtag published August 9, 2011

The Analytics Dictionary: Demystifying Analytics Reports for Your Clients

If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify how things really work  in cyberspace, and if you are … Continue reading

By Joe Chernov published July 21, 2011

Content Marketing as a “Force Multiplier”

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as … Continue reading

By Heidi Cohen published June 29, 2011

Who Will Create Your Content? 10 Essential Content Creation Skills

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a … Continue reading

By Brody Dorland published June 27, 2011

22 WordPress Plugins for Content Marketers

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the … Continue reading

By Joe Pulizzi published April 21, 2011

4 Steps to Make Google’s Panda Update Work for You

An abbreviated article based on this topic first appeared in BtoB Magazine. Arnie Kuenn, President of the Phoenix-based search and content agency Vertical Measures, calls the latest Google algorithm update (dubbed the Panda or Farmer Update) “one of the biggest, … Continue reading

By Joe Pulizzi published March 17, 2011

Why Long-Tail Search Rules (and what to do about it)

Listened to Chris Baggott from Compendium talk yesterday at the AMA Content Marketing conference about the power of mixing social and search. Here are some stats from Chris that will get you thinking: 88% of clicks come from organic search … Continue reading

By Scott Frangos published February 1, 2011

How to Get Results After Creating Compelling Content

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.

By Dianna Huff published January 27, 2011

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading