By Brendan Cournoyer published September 19, 2011

Bringing Down the House: How SEO is Like Blackjack

“The best part? It’s beatable.” – Kevin Spacey’s character, describing blackjack in the film, 21 A while back, those skilled in the art of counting cards were able to walk into a casino, mosey up to a table, and take … Continue reading

By Tracy Gold published September 15, 2011

A Food Pyramid for Content Marketing

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even … Continue reading

By Anna Ritchie published September 13, 2011

How to Create Harmony with Your Online Content Voices

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, … Continue reading

By Brody Dorland published September 12, 2011

How to Structure Your Web Content to Get Better Conversions from Buyers

There is no shortage of articles on buyer profiling and personas on the CMI blog, but today I’d like to take that process one step further and show you how to improve the effectiveness and performance of your website by … Continue reading

By Manya Chylinski published September 7, 2011

How to Find Business Blog Content

During his presentation at Content Marketing World today, Compendium CEO Chris Baggott stressed that companies need to consider establishing a blog as their hub for content development. What’s more, Chris also discussed how content marketers can mine for “hidden information” … Continue reading

By Anna Ritchie published August 15, 2011

You Have Your Content, Now Where’s Your Style?

There’s a little flip book of inspirational quotes that sits on my desk (in addition to the piles of files, hand-written notes and haphazard to-do lists) opened to a page that reads, “Content is of great importance, but we must … Continue reading

By Ahava Leibtag published August 9, 2011

The Analytics Dictionary: Demystifying Analytics Reports for Your Clients

If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify how things really work  in cyberspace, and if you are … Continue reading

By Joe Chernov published July 21, 2011

Content Marketing as a “Force Multiplier”

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as … Continue reading

By Heidi Cohen published June 29, 2011

Who Will Create Your Content? 10 Essential Content Creation Skills

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a … Continue reading

By Brody Dorland published June 27, 2011

22 WordPress Plugins for Content Marketers

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the … Continue reading