By Toby Murdock published October 26, 2011

Win at Content Marketing by Building Your Influencer Community

More and more marketers are taking up the challenge of content marketing and they are taking on a brand new function in their organizations: It is that of a publisher. The challenges and the new roles do not end there, … Continue reading

By Adam Barber published October 21, 2011

4 Tips for Managing Content Marketing Mishaps

When it comes to content production, you never have to wait too long for the next high-profile gaffe to occur. One that grabbed my attention recently was when the Daily Mail website published the wrong story after the Amanda Knox … Continue reading

By Jay Baer and Pelin Thorogood and Bryan Eisenberg published October 18, 2011

How Content Optimization Tools Can Make You a More Effective Writer and Extend Your Reach

As a writer, if you have easy, real-time access to intelligence on topics of interest to your readers based on the words and phrases they use while searching or sharing, can you create online content that is easier to discover … Continue reading

By David Reich published October 10, 2011

Where and When Your Keywords Really Matter for Content Marketing and SEO

In this post-Panda world, shallow content written for keywords rather than people won’t just leave you with a website no one wants to read but could actually cause a decline in your rankings.  You won’t just see a decline for … Continue reading

By Brody Dorland published October 6, 2011

5 Steps to Tracking and Monetizing Your Website Conversions

I’d like to see a show of hands: How many of you have Google Analytics installed on your websites? Most of you? Great! How many of you have at least one “goal” set up within your account to track your … Continue reading

By Scott Frangos published September 28, 2011

5 Handy WordPress Tips for Content Marketing

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize … Continue reading

By Pam Didner published September 26, 2011

The Holy Grail of Globalizing Editorial Planning

Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are  constantly searching for information and evaluating new technologies even when they are not purchasing them. As marketers, we need to engage … Continue reading

By Brendan Cournoyer published September 19, 2011

Bringing Down the House: How SEO is Like Blackjack

“The best part? It’s beatable.” – Kevin Spacey’s character, describing blackjack in the film, 21 A while back, those skilled in the art of counting cards were able to walk into a casino, mosey up to a table, and take … Continue reading

By Tracy Gold published September 15, 2011

A Food Pyramid for Content Marketing

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even … Continue reading

By Anna Ritchie published September 13, 2011

How to Create Harmony with Your Online Content Voices

A few weeks ago, I wrote about the need to add flavor and personality to your content marketing pieces by establishing your content style. An engaging content style is key to ensuring your messages are resonating with your target audience, … Continue reading