By Brad Shorr published March 7, 2012

Everything You Need to Know about Using Title Tags in Content Marketing

Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about. They contain a small mass, but pack a big punch. Here are the essentials on how title tags work and how you can best use them to get results for your content. Continue reading

By Andy McCartney published March 1, 2012

A “Digital Ocean” Model for Keeping Your Content on Course

Working with the concept of a “digital ocean” can help you stay on track with your targeted audience. Use this model to help chart your course in the pursuit of “fishers” and “swimmers.” Continue reading

By Brad Shorr published February 2, 2012

The Essential Guide to Meta Descriptions that Will Get You Found Online

With the rise of social media, meta descriptions are more valuable than ever. Meta descriptions are little snippets that appear in search engine results and with links shared on social media sites. Here is the essential guide to crafting meta descriptions that will help your content get found online. Continue reading

By Anna Ritchie published November 16, 2011

How to Meet Google’s Newest Quality Standards for Content

The cute, cuddly Panda bear has struck again. In the midst of Google’s latest algorithm change, many marketers are in a tizzy over how their search engine presence — and ranking — will be impacted. The SEO game keeps changing, … Continue reading

By Toby Murdock published October 26, 2011

Win at Content Marketing by Building Your Influencer Community

More and more marketers are taking up the challenge of content marketing and they are taking on a brand new function in their organizations: It is that of a publisher. The challenges and the new roles do not end there, … Continue reading

By Adam Barber published October 21, 2011

4 Tips for Managing Content Marketing Mishaps

When it comes to content production, you never have to wait too long for the next high-profile gaffe to occur. One that grabbed my attention recently was when the Daily Mail website published the wrong story after the Amanda Knox … Continue reading

By Jay Baer and Pelin Thorogood and Bryan Eisenberg published October 18, 2011

How Content Optimization Tools Can Make You a More Effective Writer and Extend Your Reach

As a writer, if you have easy, real-time access to intelligence on topics of interest to your readers based on the words and phrases they use while searching or sharing, can you create online content that is easier to discover … Continue reading

By David Reich published October 10, 2011

Where and When Your Keywords Really Matter for Content Marketing and SEO

In this post-Panda world, shallow content written for keywords rather than people won’t just leave you with a website no one wants to read but could actually cause a decline in your rankings.  You won’t just see a decline for … Continue reading

By Brody Dorland published October 6, 2011

5 Steps to Tracking and Monetizing Your Website Conversions

I’d like to see a show of hands: How many of you have Google Analytics installed on your websites? Most of you? Great! How many of you have at least one “goal” set up within your account to track your … Continue reading

By Scott Frangos published September 28, 2011

5 Handy WordPress Tips for Content Marketing

With the latest figures showing that WordPress now powers around 22 percent of new active websites in the U.S. according to this TechCrunch article, it’s a good time to take a look at some tricks for using this CMS to optimize … Continue reading