By Joe Pulizzi published March 17, 2011

Why Long-Tail Search Rules (and what to do about it)

Listened to Chris Baggott from Compendium talk yesterday at the AMA Content Marketing conference about the power of mixing social and search. Here are some stats from Chris that will get you thinking: 88% of clicks come from organic search … Continue reading

By Scott Frangos published February 1, 2011

How to Get Results After Creating Compelling Content

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.

By Dianna Huff published January 27, 2011

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading

By Katie McCaskey published January 17, 2011

Warning! SEO Copy Bubble Bursting

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective. Continue reading

By Thomas Clifford published November 18, 2010

How to Optimize Your Online Content (Without Being an SEO Wizard)

Hey, I’m no mechanic. But here’s one thing I know for sure. A car has hundreds of moving parts and even I know that a tune-up helps it run better. I’m no webmaster, either. But web content can have a … Continue reading

By Heather Lloyd-Martin published August 20, 2010

10 Ways to Find Your Perfect SEO Copywriter

So, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half persuasive genius. The person you outsource your SEO copywriting services to represents your brand … Continue reading

By Elise Gould published August 4, 2010

How to Find the Right Keywords for Your Content Marketing Efforts

Keyword research is a critical piece of creating an effective content strategy. By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website. But how do you find the best keywords … Continue reading