By Ann Smarty published April 16, 2018

3 Keyword Research Trends to Reshape Your Content Optimization

Keyword research is the fuel to a content marketing strategy. It helps you understand what your audience wants to know and what your competition is doing. Follow these trends to reshape how you brainstorm, create, and optimize content. Continue reading

By Mike Murray published April 2, 2018

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

No marketing team can perfect its SEO and content marketing. But you can take steps to avoid or at least minimize the common misfires. Let’s start with these 17 frequent mistakes. Continue reading

By Luke Budka published March 16, 2018

4 Google Tips Marketers Can’t Afford to Miss

Think of Google as a behemoth plotting to mess with your SEO-focused mind? Think again. It offers a trove of guidance to help improve your SEO. Start with these four new (or newly updated) resources. Continue reading

By Mike Murray published January 24, 2018

SEO Marketing Strategy: Tips for Success in 2018

Search is getting worse for all types of B2B and B2C businesses. Even sites that organically rank No. 1 for a keyword are no longer the top result seen by searchers. Here’s how to improve your SEO in 2018. Continue reading

By Ann Smarty published January 23, 2018

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets. Continue reading

By Britney Muller published January 4, 2018

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

By Aleh Barysevich published November 6, 2017

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content. Continue reading

By Andy Betts published October 11, 2017

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Wouldn’t it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading

By Rebecca Bakken published October 5, 2017

How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy

Researchers strongly believe topic modeling is a key component of Google’s algorithm. Learn what topic modeling really is and how to do it (manually or automated) to identify opportunities for content that outperforms your competition. Continue reading

By Julia McCoy published October 2, 2017

4 Strategies to Earn Natural, High-Quality Links for Your Content

Almost all the top rankings in Google have one thing in common – a backlink. Another site thought well enough of the content to link to it. But how do you get those high-quality links? You must earn them. Here’s how to start. Continue reading