By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies regularly is one of the only ways to stay on top of these changes and continue to move your website content forward. Find out how to audit your website content for SEO. Continue reading

By Christopher Baldock published March 26, 2014

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

Google’s frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world. Continue reading

By James Scherer published February 19, 2014

5 Ways to Optimize Your Social Media Content to Combat Content Shock

The concept of consumer “content shock” gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization. Continue reading

By Michael Litt published February 16, 2014

Optimize Your Video Content: A Simple 5-Step Process

Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you’re going to see any return on investment. Use this simple 5-step process to optimize your video content. Continue reading

By Stephen Kenwright published February 2, 2014

4 Steps to Audit Online Content After Hummingbird and “Not Provided”

For content marketers, the removal of keyword data from Google represents a huge opportunity to overhaul the way we report on our online content. With this opportunity in mind, now is the perfect time for a content audit. Use these 4 steps to audit your online content to optimize for Hummingbird and “Not Provided.” Continue reading

By Arnie Kuenn published January 29, 2014

Got Compelling Content? 4 Crucial Next Steps

Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there’s much more to be done to attract an audience for your content. Check out these four post-production steps that are essential for real content marketing success. Continue reading

By Christopher Baldock published January 27, 2014

Optimize Your WordPress Blog Content with Google’s Markup Helper

If you’re blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to mark up content with this new language. Find out how to optimize your WordPress blog content with Google’s Markup Helper. Continue reading

By Jonathan Crossfield published December 18, 2013

Beware the Social Media Content Algorithm Chasers

Beware the social media content algorithm chasers. They’re so focused on netting a better ranking or more “likes” that the very reason for these things — the content strategy — is devalued. Authority and trust are hugely important in content marketing — and are all too easily eroded by shabby grabs for attention. Find out more. Continue reading

By Arnie Kuenn published December 9, 2013

3 Content Strategy Commandments for Google Hummingbird Success

Wondering what Google’s latest algorithm update means for your business? The answer depends on what your current strategies and tactics are. In general, make sure you adopt these 3 content strategy commandments for Google Hummingbird success. Continue reading

By Britt Klontz published November 12, 2013

Effective Content Marketing on Google Plus: 5 Tools to Measure Success

Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you’re among the marketers who are still figuring out the best way to use Google+, use these 5 tools to measure the success of your effective content marketing efforts. Continue reading