By Ray Wang published August 13, 2014

5 Optimization Tips for Auditing Online Content

Increased brand awareness is one of the major goals of content marketing. Marketers often use online content as a way to attract organic traffic, gain social shares, and increase direct traffic. Make sure your content is up to the task. Get 5 optimization tips for auditing online content. Continue reading

By Paul Shapiro published July 10, 2014

Wake a Sleeping Giant for Content Marketing SEO: Your Employees

Use these strategies to boost content marketing SEO and link building for your company with something you already have in-house — your employees. The social media marketing world already has a set of systems and web applications to assist with the process of utilizing employee resources. Find out more about how that works, and how it might pertain to SEO. Continue reading

By Michele Linn published June 27, 2014

The Basics of SEO for Successful Content Marketing

In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible. Get the essentials on SEO. Continue reading

By Lee Odden published June 22, 2014

Why Your Online Content Needs Both Social and Search Optimization

While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to “be the best answer” wherever customers are looking. Find out more about how to integrate search and social for more effective online content. Continue reading

By Arnie Kuenn published June 18, 2014

Content Marketing Strategy: 3 Ways to Measure Success with Google Analytics

Nothing else matters if your content doesn’t help you achieve a business goal. As is the case with any marketing strategy, measurement and tracking against benchmarks and goals is necessary in proving content marketing ROI. Get the details on 3 ways to measure your content marketing strategy success with Google Analytics. Continue reading

By Kerry Curran published May 29, 2014

Use Search Insights to Improve Your Content Marketing Strategy: 4 Steps

Feel like your competitors’ content skyrockets while yours can’t get off the ground? They’re probably working with inside information — search insights — and you should be, too. Learn how to use search insights to boost your content marketing strategy and your success. Continue reading

By Amanda DiSilvestro published May 19, 2014

How Rich Snippets Add Spice to Your Online Content’s Search Results

Rich snippets are a great way to help your company’s content stand out and beat your competition to the top of the search engine results pages. Find out how to use rich snippets to spice up your online content’s search results. Continue reading

By Joe Pulizzi published May 17, 2014

Why Content Marketing Fails Without Strategy

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google’s Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing. This week’s #ThisOldMarketing example is Poetry Magazine. Continue reading

By Amanda DiSilvestro published April 16, 2014

How to Audit Your Website Content for SEO

Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies regularly is one of the only ways to stay on top of these changes and continue to move your website content forward. Find out how to audit your website content for SEO. Continue reading

By Christopher Baldock published March 26, 2014

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

Google’s frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world. Continue reading