By Pamela Muldoon published April 30, 2015

Lee Odden Shares How He Attracts, Engages, and Converts Customers

How does a boy from rural Minnesota become an influential leader in digital marketing? The Pivot’s Todd Wheatland talks with TopRank Online Marketing CEO Lee Odden about his journey and the moment he recognized marketing was his future. Continue reading

By Mike Murray published April 26, 2015

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. These SEO tools and tips can help you make good decisions and use your marketing dollars well. Continue reading

By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc. Continue reading

By Arnie Kuenn published April 20, 2015

A 4-Point Plan to Boost Your Website’s Authority for Search Engines

A website’s authority contributes to how high or low it appears in the Search Engine Result Pages. You can proactively improve your site’s authority by creating great, relevant content and following this four-point booster plan. Continue reading

By Ryan Stewart published April 17, 2015

Jump-Start Your Video Optimization and Promotion

You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today. Continue reading

By Neil Patel published April 15, 2015

How to Write Content That Engages Mobile Readers

Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing. Continue reading

By Joe Pulizzi published April 11, 2015

This Week in Content Marketing: Like It or Not, Advertising Is Booming

In This Old Marketing, Joe and Robert talk the finer points of content marketing’s definition. The boys banter about Google’s mobile friendly deadline, comment on the advertising industry’s boom, and share the week’s rants and raves. Continue reading

By Neil Patel published April 9, 2015

How Google Judges Quality and What You Should Do About It

Why is quality important? Because Google says it is. But much of the quality of today’s content is misguided or poorly aligned. I propose a series of adjustments to make your content possess true quality and raise your search rankings. Continue reading

By Stephen Moyers published March 5, 2015

How To Fix 9 Harmful Misconceptions about Content Marketing

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading

By Michael Brenner published March 3, 2015

Get the Biggest SEO Bang for Your Content Marketing Buck

My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be expensive. You don’t have to create all the content. You don’t always need paid distribution. Now, learn what you should do with these tips. Continue reading