The concept of consumer “content shock” gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization.
Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you’re going to see any return on investment. Use this simple 5-step process to optimize your video content.
For content marketers, the removal of keyword data from Google represents a huge opportunity to overhaul the way we report on our online content. With this opportunity in mind, now is the perfect time for a content audit. Use these 4 steps to audit your online content to optimize for Hummingbird and “Not Provided.”
Many marketers believe that, if you create compelling content and publish it on your website or blog, your work is done and the audience will follow. But there’s much more to be done to attract an audience for your content. Check out these four post-production steps that are essential for real content marketing success.
If you’re blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to mark up content with this new language. Find out how to optimize your WordPress blog content with Google’s Markup Helper.
Wondering what Google’s latest algorithm update means for your business? The answer depends on what your current strategies and tactics are. In general, make sure you adopt these 3 content strategy commandments for Google Hummingbird success.
Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout.
Google’s keyword data is disappearing into “not provided.” But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords.