Google+ was a bit slow to take off, but since its launch early adopters have seen a significant increase in engagement on the platform. If you’re among the marketers who are still figuring out the best way to use Google+, use these 5 tools to measure the success of your effective content marketing efforts.
Think of SlideShare’s link juice as rocket fuel for your SEO program. All you need is a coordinated plan to start borrowing some of the professional network’s search clout.
Google’s keyword data is disappearing into “not provided.” But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measure marketing effectiveness without keywords.
Google doesn’t just want to provide search results. Google wants to provide answers, which often require in-depth articles. Find out more about optimizing your content plan for Google’s in-depth article results.
Google Analytics can be intimidating, and too many marketers just browse through charts and graphs without gaining any insights. But Analytics does have answers if you ask the questions in the right way. Find out 3 content optimization questions that Analytics can answer.
Why do people visit your website? As Google updates its search algorithm again, what people search for matters, but the “why” becomes more important. Use these 8 tips to keep your content ranking after Google Hummingbird.
Google recently announced that it will expand its “Not Provided” policy by extending privacy protection to its search engine users even when they aren’t logged into their accounts. But don’t despair, marketers. Use these 12 ways to measure content effectiveness in the wake of Google’s newest “Not Provided” decision.
Online marketing is competitive and has rules — and you can get penalized if you don’t follow those rules. So it’s important to stay up on the rules of the marketing game and to take note of warnings you get. Learn more about 5 “rules” Google issued this year, and how they can affect your content creation efforts.
If your audience can’t find your compelling content, it won’t be very successful, which is why content optimization is such a crucial step in the content marketing process. Use this guide to learn how best to optimize 4 key content types: text, image, video and news.
A recent study of how small businesses use calls to action found that many have a long way to go toward driving conversions for their content marketing efforts. Find out more about how small businesses can optimize website content with clear, prominent calls to action.