By Stephen Moyers published March 5, 2015

How To Fix 9 Harmful Misconceptions about Content Marketing

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading

By Michael Brenner published March 3, 2015

Get the Biggest SEO Bang for Your Content Marketing Buck

My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be expensive. You don’t have to create all the content. You don’t always need paid distribution. Now, learn what you should do with these tips. Continue reading

By Louis Gudema published February 27, 2015

How Guest Blogging Solved My SEO Problem

A year ago, Google’s Matt Cutts and others declared guest blogging for SEO was dead. But the naysayers were wrong. I’ve discovered good guest blogs with links from authoritative sites and social shares still can improve your rankings. Continue reading

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers. Continue reading

By Joe Pulizzi published February 21, 2015

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch. Continue reading

By Jason Miller published January 20, 2015

The New Era of the Hybrid Marketer

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer. Continue reading

By Sergio Aicardi published January 19, 2015

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways. Continue reading

By Ann Smarty published January 14, 2015

6 Free Tools to Help Keyword Research

Nowadays, it’s not only risky to focus on certain keywords, but it’s counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches. Continue reading

By Clare McDermott published January 9, 2015

The Wizard of Moz Talks SEO and Shares Tips for 2015

Rand Fishkin, founder of Moz, a leading inbound marketing software company, and host of Whiteboard Fridays, answers questions about what he wishes marketers understood about search and SEO, and shares tips for upping your game in 2015. Continue reading

By Pamela Muldoon published January 6, 2015

Go-to Social Media Tools Guy Wants to Blast ‘Social Media’

He’s the social media tool guy. His blog is on Social Media Examiner’s Top 10. In this Content Marketing NEXT, RazorSocial’s Ian Cleary talks about what’s now, new, and next, and the two words he wants to blast that may surprise you. Continue reading