SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game. Continue reading
Sure, SEO is important. But there are situations when you don’t need to sweat it or can at least scale back the effort. Here are five times when SEO shouldn’t be the highest priority.
Google and other search engines have grown the impact of earned media. Once a goal of traditional PR, earned media is even more crucial today to gain authority for your content efforts and improve your SEO. Start with these three steps. Continue reading
Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power. Continue reading
Integrating SEO with your content is essential to writing smart copy that attracts more eyeballs. Before you craft your content, look at terms related to your topic. Here are eight tools to help. Continue reading
Is anyone actually searching for your content? Search engines are designed to match results based on relevancy. Learn more about how to create headlines and content people seek and want to read. Continue reading
Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture? Continue reading
Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading