By Jason Miller published January 20, 2015

The New Era of the Hybrid Marketer

Being a one-dimensional marketer is not a good way to get ahead. Today’s successful marketers are hybrids. We integrate old and new channels into one overall marketing strategy. Learn what you need to know to be a good hybrid marketer. Continue reading

By Sergio Aicardi published January 19, 2015

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated answers and author takeaways. Continue reading

By Ann Smarty published January 14, 2015

6 Free Tools to Help Keyword Research

Nowadays, it’s not only risky to focus on certain keywords, but it’s counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches. Continue reading

By Clare McDermott published January 9, 2015

The Wizard of Moz Talks SEO and Shares Tips for 2015

Rand Fishkin, founder of Moz, a leading inbound marketing software company, and host of Whiteboard Fridays, answers questions about what he wishes marketers understood about search and SEO, and shares tips for upping your game in 2015. Continue reading

By Pamela Muldoon published January 6, 2015

Go-to Social Media Tools Guy Wants to Blast ‘Social Media’

He’s the social media tool guy. His blog is on Social Media Examiner’s Top 10. In this Content Marketing NEXT, RazorSocial’s Ian Cleary talks about what’s now, new, and next, and the two words he wants to blast that may surprise you. Continue reading

By Michele Linn published January 1, 2015

A Blueprint to Jump-Start Your Content Marketing Strategy

In 2014, CMI published a series of posts to help marketers get back to the basics of content marketing. In case you missed it, here is a quick 10-step primer with practical tips to jump-start your content marketing blueprint in 2015. Continue reading

By Michele Linn published December 25, 2014

14 Checklists, Scorecards, and Worksheets to Set Up Content Marketing Success

Checklists are great when you have many moving parts or want to tackle a new project. CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts. You can customize them too. Continue reading

By Arnie Kuenn published December 18, 2014

10 Most Common SEO Pitfalls

When your audience searches, you want your brand to be a top site on their results page. Yet, too many businesses experience SEO pitfalls – fortunately, you can learn to correct these mistakes and boost your ranking and page traffic. Continue reading

By Tracy Gold published November 24, 2014

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success. Continue reading

By Pamela Muldoon published November 18, 2014

Content Marketing NEXT: How to Get a Greater Return on Your Content

In this episode of Content Marketing NEXT, Andy Crestodina, co-founder of Orbit Media Studios and standing-room only speaker at CMW, talks what’s new, what’s now, and what’s next, and shares what buzzword he would like to see blasted. Continue reading