By Ann Smarty published September 19, 2016

4 Ways Your Sales Team Can Help Your Content Marketing

Nothing will better arm your content marketing department than interaction with people who talk directly to the audience on a daily basis. Here are four ways to build better content by encouraging collaboration with the sales team. Continue reading

By Ahava Leibtag published September 6, 2016

Must-Have Checklist to Creating Valuable Content

Great content strategy is all about taking the guesswork out of execution so that creative content can flourish. To help get all of the details straight, consider adopting the Creating Valuable Content™ Checklist. Continue reading

By Joe Pulizzi published September 3, 2016

This Week in Content Marketing: Google Lays Down Pop-Over Punishment

The guys explore Google’s punitive stance on ad units that visually obscure content, the future of “bad advertising,” and the value proposition of YouTube’s new Backstage experience – plus rants, raves, and our example of the week. Continue reading

By Aleh Barysevich published August 15, 2016

Should You Optimize Content for Google AMP and Facebook Instant Articles?

Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world. Continue reading

By Mike Murray published August 7, 2016

7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing

Think keywords don’t matter anymore? Your SEO will fall short if you don’t do serious keyword analysis. Here are seven reasons why keywords are worth your time to help your web pages get found. Continue reading

By Guillaume Decugis published July 13, 2016

7 Ways Technology Can Make You a Smarter Content Marketer

While technology can bring tactical benefits to your content marketing, used strategically it can help you work smarter to develop and implement a more successful content marketing program. Consider starting with these seven ways. Continue reading

By Dan Steiner published July 12, 2016

Does Your Content Answer Searchers’ Questions?

How well does your content answer questions that people are searching for? It’s not just important for building a trusting audience, it’s also important to your search engine rankings. Here are four tools to build your answer content. Continue reading

By Marcia Riefer Johnston published July 7, 2016

5 SEO Strategies for Social Media You Need to Know Before You Hit Publish

Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity. Continue reading

By Neil Patel published July 5, 2016

9 Mistakes You Might Be Making With Your Content Marketing Strategy

Doing content marketing right is no easy feat. I’ve spotted a few common and easy-to-make mistakes that many marketers make. Here are nine of them along with the fixes to create a more effective content marketing program. Continue reading

By Michele Linn published June 26, 2016

7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

SEO can seem overwhelming, but you know it’s critical for your content marketing. Consider these seven gems from Rand Fishkin’s Whiteboard Friday series to improve your SEO effort (and get rid of what won’t work). Continue reading