By Daniel Hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

Want to rank high in search and earn high social engagement? You can’t do it with a single piece of content. Learn how understanding your audience’s intent –on search or social – can make a difference in your content marketing success. Continue reading

By Neil Patel published November 16, 2015

How to Make Every Piece of Content SEO Friendly

If you want your site to rank high in search engine results, don’t focus on SEO. Today, Google and other search engines reward user-friendly sites. Those sites focus on great content for their users. Then, the SEO friendliness follows. Continue reading

By Neil Patel published November 9, 2015

The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals

As you obsess over how to boost SEO, don’t forget the quiet influencer – brand signals. They are key to building trust and visibility on the web. Learn what they are and why you should focus on visual content signals first. Continue reading

By Neil Patel published October 28, 2015

10 Ways to Make Your Website Content More Relevant (and Rank Higher)

A primary method for accomplishing relevance is to create relevant content. It can seem mystical, but in reality, relevance is scientific and systematic. Here are 10 ways to create relevant content for users and search engines. Continue reading

By Julia McCoy published August 16, 2015

The Best 9 Analytics to Help with Content Audits

A content audit is a great way to maintain or improve the quality of your content. Breaking down your website piece by piece and evaluating the analytics provides invaluable information for content development and conversion success. Continue reading

By Neil Patel published July 9, 2015

6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read

Unless your content gets linked, it doesn’t get ranked. If it’s not ranked, it can’t be found, and if it’s not found, it doesn’t get read. And if no one is reading, what’s the point? Learn how these six linking techniques can help. Continue reading

By Scott Severson published June 14, 2015

A Simple Method to Measure Content Marketing ROI

“Content marketing ROI” produces 10 million search results. In that clutter, David Meerman Scott offers a valuable nugget: Base your content marketing ROI on Google AdWords equivalency. Here’s what we learned with that analysis.
Continue reading

By Pamela Muldoon published April 30, 2015

Lee Odden Shares How He Attracts, Engages, and Converts Customers

How does a boy from rural Minnesota become an influential leader in digital marketing? The Pivot’s Todd Wheatland talks with TopRank Online Marketing CEO Lee Odden about his journey and the moment he recognized marketing was his future. Continue reading

By Mike Murray published April 26, 2015

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. These SEO tools and tips can help you make good decisions and use your marketing dollars well. Continue reading

By Joe Pulizzi published April 25, 2015

This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc. Continue reading