By Michele Linn published October 3, 2014

Why Fewer People Are Using Content Marketing — and Why It’s Good News

In CMI’s latest research, the number of people who described their marketing efforts as content marketing actually declined — from 93 to 86 percent. At first glance, that stat was a bit startling, but it may actually be an encouraging sign. Find out why it’s a good thing that fewer B2B marketers say they use content marketing. Continue reading

By Joe Pulizzi published September 29, 2014

Two Critical Actions That Distinguish Great Content Marketers

Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helped set him on the road to success — both personally and professionally. Continue reading

By Joe Pulizzi published November 21, 2013

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers

If you’re searching for tactical inspiration for your content creation efforts, look no further than the latest offering from CMI. Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers lays out tips and tactics for 24 types of content. Continue reading