By Michele Linn published January 1, 2016

Become a More Effective Marketer in 2016: 5 Questions to Answer

Our research findings about effectiveness are essential to understanding the industry. After all, content marketing is only valuable when it works. Look at the results and get ideas on how to make your content marketing more successful. Continue reading

By Jodi Harris published December 25, 2015

12 Content Marketing E-Books: A Year’s Worth of Gifts That Keep on Giving

In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them. Continue reading

By Joe Pulizzi published May 7, 2015

No Subscription Goal for Your Content Marketing? Prepare to Be Ignored

Joe Pulizzi issues a warning: If your content marketing strategy doesn’t have a subscription goal, expect to be ignored. Subscriber growth is a proven way to increase business and an exceptional way to build long-term relationships. Continue reading

By Jodi Harris published April 27, 2015

How to Create Easy, Yet Actionable, Content Marketing Personas

Documented personas not only help crystallize your ideas, but also serve as a single version of truth for everybody in your organization. Learn the essential steps to create and apply content marketing personas more successfully. Continue reading

By Jodi Harris published February 13, 2015

Want Your Content to Rock? Put These 16 Tips Into Play

Don’t second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives. Continue reading

By Fernando Labastida published February 10, 2015

10 Ways to Get Into the Content Marketing 38%

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand. Continue reading

By Jodi Harris published February 4, 2015

What Content Marketing Tactics Will Keep You On Track for Success in 2015?

The list of possible content marketing initiatives is complex. Get Part I of our new guide, Building the Perfect Content Marketing Playlist, to learn peers’ priorities and tips to determine which initiatives are worth your resources. Continue reading

By Michele Linn published January 2, 2015

10 Research-Driven Insights about Content Marketers in 2015

For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers. We also offer some help from the archives. Continue reading

By Michele Linn published October 3, 2014

Why Fewer People Are Using Content Marketing — and Why It’s Good News

In CMI’s latest research, the number of people who described their marketing efforts as content marketing actually declined — from 93 to 86 percent. At first glance, that stat was a bit startling, but it may actually be an encouraging sign. Find out why it’s a good thing that fewer B2B marketers say they use content marketing. Continue reading

By Joe Pulizzi published September 29, 2014

Two Critical Actions That Distinguish Great Content Marketers

Find out what 2 critical actions distinguish great content marketers from the rest. In looking back over his life and career so far, Joe Pulizzi says putting those same concepts into practice helped set him on the road to success — both personally and professionally. Continue reading