By Lisa Murton Beets published September 27, 2017

New Research Reveals Habits of Top Content Marketers

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Continue reading

By Jodi Harris published September 10, 2017

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

Not only will documented personas help you understand your audience’s needs, it can help surface the most relevant content ideas. Here’s how to build a portrait for a single version of truth for your content creators. Continue reading

By Jodi Harris published May 2, 2017

Cover All the Bases With 21 Winning Content Marketing Tactics

It’s not always clear how to get the best performance out of the content marketing tactics on your roster. Let our 2017 Content Marketing Playbook be your guide to selecting the right players, and positioning them to your best brand advantage. Continue reading

By Lisa Murton Beets published April 12, 2017

Time for B2B Enterprise Marketers to Get Focused on Their Audience vs. Their Brands [New Research]

Too many B2B enterprise marketers create content focused on their brand, not their audience. That’s one of the key findings in our new research report, B2B Enterprise Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. Continue reading

By Lisa Murton Beets published March 22, 2017

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research. Continue reading

By Joe Pulizzi published September 12, 2016

Prepare to Be Ignored If You Don’t Have Subscription Goals

Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading

By Jodi Harris published April 27, 2016

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
Continue reading

By Joe Pulizzi published April 20, 2016

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right. Continue reading

By Joe Pulizzi published March 23, 2016

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Technology marketers report the highest adoption rate of content marketing among all groups of marketers we survey. However, they face a host of unique challenges. Read on for CMI’s latest research into B2B tech content marketing. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading