By Joe Pulizzi published October 8, 2016

This Week in Content Marketing: Audience, Not Content, Is the Real Asset

This week, the guys discuss findings from CMI’s new research and explore a music product company’s content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury’s. Continue reading

By Joe Pulizzi published September 28, 2016

Content Marketing Takes a Turn for the Better: New 2017 Research

With the release of B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America, we learn that the majority of organizations are more successful with content marketing than they were one year ago and how the top performers stand out. Continue reading

By Joe Pulizzi published September 12, 2016

Prepare to Be Ignored If You Don’t Have Subscription Goals

Many companies have goals around brand awareness, perception, brand lift, lead generation, and lead quality goals. They don’t have subscriber goals – and that’s the biggest mistake if they want effective content marketing. Continue reading

By Lisa Murton Beets published July 8, 2016

Use of Interactive Content on the Rise [Research]

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content. Continue reading

By Jodi Harris published April 27, 2016

24 ‘Baller’ Tactical Plays That Will Up Your Content Marketing Game

With so many content formats available, it’s not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
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By Joe Pulizzi published April 20, 2016

4 Things Effective Enterprise Marketers Get Right [Exclusive Research]

Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right. Continue reading

By Joe Pulizzi published March 23, 2016

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Technology marketers report the highest adoption rate of content marketing among all groups of marketers we survey. However, they face a host of unique challenges. Read on for CMI’s latest research into B2B tech content marketing. Continue reading

By Joe Pulizzi published February 24, 2016

[NEW RESEARCH] B2B Manufacturers Stuck When It Comes to Content Marketing

Only 18% of B2B manufacturing marketers say their organizations are effective at content marketing. Discover how that’s changed in a year, the key differentiators, and one tactic that manufacturers are finding especially effective. Continue reading

By Jodi Harris published February 15, 2016

How to Conquer the 6 Most Pressing Content Marketing Challenges [Exclusive Video]

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing. Continue reading

By Tim Walters published January 19, 2016

Native Advertising: Fad or New Go-To Standard? [New Research]

While native advertising isn’t new, it is enjoying a major comeback. Learn more about how content marketers are using it from CMI’s latest research and discover the possibilities for your program. Continue reading