By Dianna Huff published January 27, 2011

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading

By Stephanie Tilton published January 20, 2011

How B2B Marketers Can Raise the Effectiveness of Their Content

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category. Continue reading

By Joe Pulizzi published September 15, 2010

2010 B2B Content Marketing Benchmarks, Budgets and Trends

Download this free research from Junta42 and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing in 2010. Continue reading