By Manya Chylinski published November 21, 2011

What’s Working with Health Content?

Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial opportunity for organizations in this field to provide relevant, credible, and useful health content for consumers to access when they … Continue reading

By Gordon Plutsky published June 2, 2011

New Mobile Marketing Study: What it Means for Content Marketers

With the wild popularity of mobile marketing, you’d figure most marketers would already have a mobile marketing strategy in place, right? Wrong. In fact, a recent online survey found only 33 percent of companies now have a mobile marketing strategy. … Continue reading

By John Bottom published May 27, 2011

Buyersphere Report 2011: A European Perspective on B2B Content Consumption

The recently released Buyersphere Report 2011 on shifting trends in buyer research behavior is particularly interesting for two reasons: It focuses on European markets, providing an intriguing counterpoint to the many U.S.-based surveys. It surveys the actual behavior (rather than … Continue reading

By Joe Pulizzi published April 26, 2011

New Content Marketing Assessment: See How You Compare to Your B2B Marketing Peers

Are you looking for a really good way to engage your prospects and customers? I’m a big fan of branded content tools, also called interactive marketing tools and value selling tools. What is a branded content tool? Essentially it’s an … Continue reading

By Clare McDermott published February 24, 2011

How Professional Services Firms Use Content Marketing

The B2B Content Marketing 2010: Professional Services Industry Report is based on research conducted by Junta42 and MarketingProfs in September 2010. I, for one, was surprised by the findings. I always assumed professional service firms were leaders in thought leadership … Continue reading

By Tom Pisello published February 18, 2011

Is Your Content Ready for the CFO?

According to a new Accenture study, more chief financial officers (CFOs) are expanding their role beyond finance in the wake of the recession. These new responsibilities mean CFOs are much more involved in the buying decision process, which is critically … Continue reading

By Debbie Williams published February 10, 2011

B2B Content Marketing Study Reveals Differences in Large and Small Companies

The groundbreaking Content Marketing Benchmarks, Budgets and Trends research from Junta42 and Marketing Profs showed the differences in content marketing tactics used across industries and by companies of all sizes. It was revealed that when it comes to content marketing, … Continue reading

By Michele Linn published February 3, 2011

What Content Marketers Can Learn from the Agricultural Industry

Here are research on how B2B agricultural organizations are using content marketing. There are 3 takeaways for marketers in any industry. Continue reading

By Dianna Huff published January 27, 2011

How to Resolve a Key Disconnect for Manufacturing Marketers

As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck me was this … Continue reading

By Stephanie Tilton published January 20, 2011

How B2B Marketers Can Raise the Effectiveness of Their Content

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category. Continue reading