By Michele Linn published November 14, 2014

4 Content Marketing Initiatives You Need in 2015

B2C marketers will work on almost two dozen content marketing initiatives in the next year. But how do you prioritize? After listening to our CMI research roundtable, we share four initiatives any successful content marketer must do. Continue reading

By Michele Linn published November 7, 2014

A Growing Challenge for 2015: How to Find Trained Content Marketing Professionals

Do you struggle with finding trained content marketing professionals? About one-third of content marketers in CMI’s B2C research report are experiencing that same challenge this year (and that’s a big jump over last year.) Why has this staffing problem grown? Better yet, how can you find some solutions? Read on for insight from our B2C roundtable. Continue reading

By Michele Linn published October 31, 2014

How To Turn Your Customers into Brand Fans: 3 Examples

We don’t focus enough energy on using content to turn customers into brand advocates. It’s the mecca of marketing: Your customers not only sell for you, but they communicate far more powerfully than any content your brand can create. Discover how three brands are doing it right and what you can do to start evangelism in your content marketing. Continue reading

By Michele Linn published October 24, 2014

Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

Did you know effective B2B marketers are using paid advertising more often than their less effective peers? You need to market your marketing. And while earned and owned media is quite prominent, learn more from what the experts on the B2B research roundtable have to say about why successful content marketers can’t ignore paid media. Continue reading

By Michele Linn published October 17, 2014

A Single Version of Truth: One Key to Content Marketing Measurement Success

Do you know the big question that marketers want to be able answer? It’s how can a company measure the effectiveness of its content marketing. In the second episode of our B2B research roundtable series, marketing leaders talk about challenges of measurement, and offer one key solution for you to consider. Continue reading

By Michele Linn published October 10, 2014

How to Build a Better Content Marketing Strategy

While following a documented content marketing strategy closely can help keep it focused on your organization’s goals, you will often need to account for new insights and information you receive as time goes on. Here, we share some guidelines for determining which elements to keep consistent and which to update from time to time. Continue reading

By Michele Linn published November 26, 2013

The Dos and Don’ts of Outsourcing Content Creation

While outsourcing content creation can be an effective way for busy marketers to get everything done, it’s not always a slam dunk — nor does it make sense in all situations. Consider these dos and don’ts when you make decisions on outsourcing for your organization’s content needs. Continue reading

By Michele Linn published November 15, 2013

How to Create a Documented Content Marketing Strategy: 36 Questions

With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift. Continue reading

By Michele Linn published November 7, 2013

How B2C Marketers are Using LinkedIn: Opportunities and Examples

Want your organization’s content marketing to be more effective on LinkedIn? Find out how B2C marketers are using LinkedIn well. We touch on several examples and information on other opportunities for your brand in this first of three B2C research roundtables. Continue reading

By Michele Linn published October 25, 2013

What the Future Holds for B2B Content Marketing: Experts Look Ahead

Excerpt: It’s essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing. Continue reading