From cola-imbibing polar bears to personalized “Share a Coke” viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola’s VP of Global Advertising Strategy and Content Excellence.
While outsourcing content creation can be an effective way for busy marketers to get everything done, it’s not always a slam dunk — nor does it make sense in all situations. Consider these dos and don’ts when you make decisions on outsourcing for your organization’s content needs.
With most organizations churning out more content this year than last, the experts on our research roundtable call for a shift in focus from more to better, more successful content. Find out how to create a documented content marketing strategy that can help your organization make that shift.
Excerpt: It’s essential to follow trends in B2B content marketing with research, but looking ahead also helps advance the conversation. Check out this roundtable discussion which asks industry experts to discuss what the future holds for B2B content marketing.
Are B2B and B2C content marketing efforts really all that different? Find out more about some of the challenges and complexities of each approach from the roundtable conversation in this Content Marketing Institute video.
Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics?
Many marketers struggle to accurately measure the success of their content efforts. In our continuing B2B research roundtable conversation, hear what four CMI consultants have to say about the challenges of measuring marketing effectiveness.
Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it’s so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch.
CMI consultants Carla Johnson, Michael Weiss, Ardath Albee and Jay Baer continue their roundtable discussion on key challenges for content marketing strategies in social media. Find out the essentials on choosing your social channels.
Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing.