By Michele Linn published January 24, 2013

Why Producing Enough B2B Content is Hard and 3 Tips to Help

Many marketers say they struggle to produce enough content these days. CMI consultants talk about why it’s so difficult to produce enough B2B content and offer 3 tips to help manage the content crunch.

By Michele Linn published January 18, 2013

Content Marketing Strategies for Social Media: Trends vs. Hype

CMI consultants Carla Johnson, Michael Weiss, Ardath Albee and Jay Baer continue their roundtable discussion on key challenges for content marketing strategies in social media. Find out the essentials on choosing your social channels.

By Michele Linn published January 10, 2013

4 Expert Opinions: Does More Content Marketing Mean Better Content Marketing?

Recent research shows that usage of almost every content marketing tactic has increased over the last year. In this roundtable discussion, four CMI consultants explore whether more content marketing necessarily means better content marketing.