Inspired by a reader’s question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges in B2B marketing.
Creating Engaging Content: 3 Calls to Action that Get Conversions
Calls to action are integral in creating a link between your content and conversion. Create engaging content, then get conversions by getting the audience involved with these 3 calls to action.
7 Tricks Content Marketing Trendsetters Can Teach You for 2013
The Content Marketing Institute recently reached out to readers like you to find out what brands you look to as leaders in the field. Here are seven tricks you can learn from content marketing trendsetters and apply to your 2013 strategy.
64 Content Marketing Essentials You Need to Know Before 2013
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here’s a rundown of more than 60 of those content marketing essentials that we all can use to boost our efforts in the new year.
How Your Content Marketing Can Ignite a Movement
Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement.
How to Cover Your Bases When You’re Covering Live Events
It may be challenging to get content from covering live events, but there are a lot of options and the benefits are great. Here’s how to cover all your bases with content while attending a conference.
3 Improv Exercises That Will Take Your Content Brainstorms to the Next Level
Need your team to start thinking outside the box when it comes to your content? Try these interactive improvisation exercises to stimulate the team’s creativity.
4 Golden Rules for Successful Content Brainstorms, Courtesy of “The Godfather”
You need a few rules for a fruitful brainstorming session. Break these rules, and the result is almost always frustration and fatigue. So we’ll make you an offer you can’t refuse: Obey these 4 golden rules and you’ll always have successful content brainstorms.
21 Types of Content We Crave
If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. Here’s a list of ideas for creating 21 types of content we all crave.
Get Inspired and Organized: Mind Mapping for Content Marketing
One way to generate ideas for content marketing and keep them organized is through mind maps. Here are 4 examples to get you started.
