Inspired by a reader’s question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content challenges in B2B marketing.
The Content Marketing Institute recently reached out to readers like you to find out what brands you look to as leaders in the field. Here are seven tricks you can learn from content marketing trendsetters and apply to your 2013 strategy.
In 2012, CMI contributors talked about everything from content marketing strategy to distribution. Here’s a rundown of more than 60 of those content marketing essentials that we all can use to boost our efforts in the new year.
Great content lies at the intersection of your company’s core values and the passions of your audience. Watch the short film, “Caine’s Arcade,” and then think about ways your content marketing could ignite a movement.
It may be challenging to get content from covering live events, but there are a lot of options and the benefits are great. Here’s how to cover all your bases with content while attending a conference.
Need your team to start thinking outside the box when it comes to your content? Try these interactive improvisation exercises to stimulate the team’s creativity.
You need a few rules for a fruitful brainstorming session. Break these rules, and the result is almost always frustration and fatigue. So we’ll make you an offer you can’t refuse: Obey these 4 golden rules and you’ll always have successful content brainstorms.
If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. Here’s a list of ideas for creating 21 types of content we all crave.
One way to generate ideas for content marketing and keep them organized is through mind maps. Here are 4 examples to get you started.