To celebrate our anniversary, we couldn’t resist bringing you 42 of our favorite CMI posts from the past six years. They’re chock full of tips, tactics and examples, so use them to go out and create more compelling content.
If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it.
Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous. Here are some of the most common issues content marketers face, with solutions for each.
Joe Chernov expresses his dismay with the “boy’s club” culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry. He then lists 20 women who rock content marketing, and invites you to add your own favorite content marketing women — with their Twitter handle — who rock your own content marketing world!
Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for [...]
One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.
Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning a great [...]