To celebrate our anniversary, we couldn’t resist bringing you 42 of our favorite CMI posts from the past six years. They’re chock full of tips, tactics and examples, so use them to go out and create more compelling content.
6 Ways the Content Marketing Backlash is Getting it Wrong
If every action has an equal and opposite reaction, we’re due for a massive backlash against content marketing. The haters have already started, but they’re getting it wrong. Their beef isn’t really with content marketing itself; it’s with the hype that surrounds it.
How to Avoid 7 Productivity Land Mines in Content Marketing
Content marketing takes a lot of elbow grease and time, but the rewards for your efforts will be tremendous. Here are some of the most common issues content marketers face, with solutions for each.
20 Women Who Rock Content Marketing
Joe Chernov expresses his dismay with the “boy’s club” culture of content marketing, namely, excluding women thought leaders and influencers, noting that it is detrimental to the content marketing industry. He then lists 20 women who rock content marketing, and invites you to add your own favorite content marketing women — with their Twitter handle — who rock your own content marketing world!
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for [...]
The 7 Business Goals of Content Marketing: Inbound Marketing Isn’t Enough
This post was written with the assistance of my co-author for Managing Content Marketing and lead strategist for the Content Marketing Institute, Robert Rose. Thanks Robert! I’m tired… tired of the large amount of destructive posts about content marketing that are completely and utterly false. Two posts in particular, as penned by Hubspot, are clearly [...]
A Food Pyramid for Content Marketing
At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even though the USDA’s food pyramid has transitioned to a food plate, content marketers would do [...]
10 Must-Have Templates for Content Marketers
One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.
6 Things to Know About Using QR Codes in Content Marketing
In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting statistics on consumer adoption of QR codes in this fascinating presentation by Austin & Williams.
A Template for Killer Web Site Content
Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning a great [...]
