Since listeners often download audio from your podcasts to their devices, there’s no “click” to tell you that they listened. But there are several ways to measure the effectiveness of your content marketing podcasts. Find out how.
A Content Strategy that Brings New Meaning to Metrics
Check out NetBase.com’s “real-time mood meter” on voter sentiment on the election. It’s an example of a content strategy that brings new meaning to metrics.
Compelling Content on Wheels: A Different Kind of Mobile
Here’s a story about bikes and beer. And compelling content on wheels. As random as it sounds, the takeaway for your company is an inspirational example of successful brand storytelling.
Say It with Skype: Content Marketing with Booming Beats
The content marketing minds at Skype created a unique e-greeting app that lets users compose a personalized e-greeting — with the help of some famous musicians — and send it along to friends. Hear how Skype created and executed this innovative content campaign.
Why You Need to Consider Professional Voice-Over In Your Content Marketing: Interview with Terry Daniel
Voice-over artist and coach Terry Daniel describes how using a professional voice-over in your content marketing can take your company’s marketing efforts to the next level. Terry talked about his career in an interview with Pamela Muldoon on Content Marketing 360 Radio Show.
5 Tips for Creating Customer Testimonial Podcasts
For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts.
3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy
Ah, the podcast. While video may be the sexy new trend in content marketing, and written copy its bread-and-butter, the podcast holds its own with three distinct advantages that serve to complement any content marketing strategy. Find out why podcasts should be a part of your organization’s overall content marketing strategy by OpenView Labs’ Brendan Cournoyer.
Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos
It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only one with the formula for telling great stories.
5 Tips for Creating Content that Matters
Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create purposeful content that: [...]
Listen and Learn: A Guide for Creating Energized Podcasts
Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for a while, you may wonder if things are getting tired, or you may be looking for a [...]
