Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity.
Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode.
As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here’s a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8 podcasts from the master – NPR.
Since listeners often download audio from your podcasts to their devices, there’s no “click” to tell you that they listened. But there are several ways to measure the effectiveness of your content marketing podcasts. Find out how.
Check out NetBase.com’s “real-time mood meter” on voter sentiment on the election. It’s an example of a content strategy that brings new meaning to metrics.
Here’s a story about bikes and beer. And compelling content on wheels. As random as it sounds, the takeaway for your company is an inspirational example of successful brand storytelling.
The content marketing minds at Skype created a unique e-greeting app that lets users compose a personalized e-greeting — with the help of some famous musicians — and send it along to friends. Hear how Skype created and executed this innovative content campaign.
For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts.
Ah, the podcast. While video may be the sexy new trend in content marketing, and written copy its bread-and-butter, the podcast holds its own with three distinct advantages that serve to complement any content marketing strategy. Find out why podcasts should be a part of your organization’s overall content marketing strategy by OpenView Labs’ Brendan Cournoyer.
It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only one with the formula for telling great stories.