In this episode, Robert and I reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers, rant about a questionable strategy for managing digital and offline marketing, and rave about a presentation with a refreshing take on the challenges involved in native advertising. We answer a listener’s question on the ecommerce ambitions of Twitter and Facebook before closing out the show with a #ThisOldMarketing example from Steve Jackson Games.Continue Reading
This week, Robert and I report live from Content Marketing World 2014 in Cleveland, Ohio. Joining us are three special guests, who help us announce our new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the network.Continue Reading
In this episode of PNR, Robert and I discuss a news article that asserts that content marketing should just “buzz off.” We also talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue Reading
Our new podcast debuts this week – PNR (Pulizzi and Rose) with This Old Marketing.
Combined, Robert Rose and I have spoken on hundreds of podcasts; but this time, we’ve decided to go out on our own, adding PNR to Content Marketing Institute’s list of high-quality content marketing programming.Continue Reading
As podcasting continues to grow — both in terms of its popularity and its marketing potential — more and more content marketers are leveraging this audio content technique to build regularly scheduled, long-term relationships with customers and prospects. As a medium, audio represents a powerful and engaging content creation platform. Continue Reading
In my new book, “Your Customer Creation Equation,” there is a chapter called, How Content Fuels Conversion, in which I introduce the “content cascade.”
A presentation gets recorded to create audio or video content. For a few dollars, this can be turned into a transcript, which can then be edited into a white paper. The white paper can then be divvied up into many blog posts — erupting from your blog like lava cascading from a content volcano.Continue Reading
When you land at NetBase.com, the online home of a company that sells serious software to major enterprises, a comic book character greets you — NetBase calls him “Captain Insight,” a super hero of “social intelligence.” The masked man has the super power needed to unlock the customer’s mind.Continue Reading
I put gas in my environmentally irresponsible, old guzzler van today. It hurt. To ease the pain, what do you say we talk about bikes instead? We’ll talk a bit about beer, too. Bikes. Brews. I’m feeling better already. Care to join me?
As random as it all sounds, our program is actually about brand storytelling, with the content coming in the form of a live bicycling event from one of America’s great breweries, New Belgium, makers of Fat Tire Amber Ale.Continue Reading
The content marketing minds at the company huddled up, then invented an e-greeting app that anyone can use, from anywhere, to compose a personalized video message and send it along to friends.Continue Reading