By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

In this episode, Robert and Joe reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in. Continue reading

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Clare McDermott published November 29, 2013

Why Podcasting is a Huge Content Marketing Opportunity

Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity. Continue reading

By Joe Pulizzi published November 23, 2013

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode. Continue reading

By Andrew Davis published September 25, 2013

Spark Your Content Creation Creativity With These 8 Podcasts

As a medium, audio represents a powerful and engaging content creation platform. But most podcasts could be better. Here’s a look at some podcasting success stories — and the lessons they hold for brands that want to explore the benefits of audio content. Spark your creativity by listening to these 8 podcasts from the master – NPR. Continue reading

By Brian Massey published December 16, 2012

How to Measure the Value of Content Marketing Podcasts

Since listeners often download audio from your podcasts to their devices, there’s no “click” to tell you that they listened. But there are several ways to measure the effectiveness of your content marketing podcasts. Find out how. Continue reading

By Barry Feldman published October 30, 2012

A Content Strategy that Brings New Meaning to Metrics

Check out NetBase.com’s “real-time mood meter” on voter sentiment on the election. It’s an example of a content strategy that brings new meaning to metrics. Continue reading

By Barry Feldman published October 19, 2012

Compelling Content on Wheels: A Different Kind of Mobile

Here’s a story about bikes and beer. And compelling content on wheels. As random as it sounds, the takeaway for your company is an inspirational example of successful brand storytelling. Continue reading

By Barry Feldman published October 4, 2012

Say It with Skype: Content Marketing with Booming Beats

The content marketing minds at Skype created a unique e-greeting app that lets users compose a personalized e-greeting — with the help of some famous musicians — and send it along to friends. Hear how Skype created and executed this innovative content campaign. Continue reading