By Clare McDermott published September 25, 2016

Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading

By Joe Pulizzi published January 30, 2016

This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more. Continue reading

By Joe Pulizzi published January 9, 2016

This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

The boys discuss sponsored content’s future, “content friction” as the key issue in ’15, and the future for podcast ads plus a rant and rave on Snapchat’s future. They also debate buying or renting land for your content house. Continue reading

By Sarah Mitchell published November 24, 2015

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend. Continue reading

By Joe Pulizzi published September 5, 2015

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

In This Old Marketing, Joe and Robert discuss whether social media marketing is dead or most brands are just using it wrong, why podcasting is bigger and better, and how native advertising is NOT content marketing, plus rants and raves.
Continue reading

By Jay Acunzo published June 1, 2015

A Crash Course in Narrative Podcasting (And Why You Should Create Them)

Should you take the blue or red pill? Even if you aren’t a fan of The Matrix, you’ll get the right self-help medicine to create narrative podcasts and how to splice together the best story, sounds, and music to deliver amazing content. Continue reading

By Joe Pulizzi published May 30, 2015

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading

By Joe Pulizzi published March 28, 2015

This Week in Content Marketing: The Third Era of the Internet Has Begun

In This Old Marketing, Joe and Robert discuss AOL founder’s take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR’s role in content marketing, podcast revenue model, raves, and rants. Continue reading

By Jay Acunzo published January 29, 2015

The Critical Importance of “Segment Thinking” in Content Marketing

The true measure of great content is the same as the true measure of great people: It’s what’s on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments. Continue reading

By Joe Pulizzi published January 3, 2015

This Week in Content Marketing: Content Marketing Predictions for 2015

In This Old Marketing, Joe and Robert share their content marketing predictions, which include surprises, opportunities, and some potential problems. Plus, they talk Facebook’s “Year in Review” disaster and go back to a golden oldie. Continue reading