By Jay Acunzo published January 29, 2015

The Critical Importance of “Segment Thinking” in Content Marketing

The true measure of great content is the same as the true measure of great people: It’s what’s on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments. Continue reading

By Joe Pulizzi published January 3, 2015

This Week in Content Marketing: Content Marketing Predictions for 2015

In This Old Marketing, Joe and Robert share their content marketing predictions, which include surprises, opportunities, and some potential problems. Plus, they talk Facebook’s “Year in Review” disaster and go back to a golden oldie. Continue reading

By Michele Linn published December 29, 2014

125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet? Continue reading

By Joe Pulizzi published November 15, 2014

This Week in Content Marketing: Failed 2014 Content Marketing Predictions

In this one-year anniversary episode, Joe and Robert grade themselves on their 2014 predictions. Plus, Facebook offers an interesting deal for publishers, a rant and rave on Alex from Target and blog comments, and much more. Continue reading

By Pamela Muldoon published November 11, 2014

How to Extend the Life of Your Audio and Podcast Content

CMI unveils the curtain behind its new podcast series, Content Marketing NEXT, and reveals how it’s repurposing the audio content into multiple content marketing assets. Learn how you can do the same planning around your podcasts. Continue reading

By Joe Pulizzi published November 8, 2014

This Week in Content Marketing: Is There a Crisis in Content Marketing?

Joe and Robert debunk a possible “crisis” in content marketing, discuss the ongoing agency saga, share news on Publicis’ purchase of Sapient, and more. Rant and rave: more confusion over native advertising and a CNET magazine. Continue reading

By Joe Pulizzi published September 27, 2014

This Week in Content Marketing: Is Corporate Blogging Waning?

In this episode, Robert and Joe reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers and rant about a questionable strategy for managing digital and offline marketing. Listen in. Continue reading

By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading

By Joe Pulizzi published April 11, 2014

How Content Marketing Strategy Factors into Success

This week, Joe and Robert discuss whether or not content marketing should just “buzz off,” talk about a strategic approach to content marketing, review a research study on the most credible types of content for brands, and explain why being mediocre in your content creation and distribution efforts is a dangerous proposition, before exploring our #ThisOldMarketing example of the week: NewTekniques Magazine. Continue reading

By Clare McDermott published November 29, 2013

Why Podcasting is a Huge Content Marketing Opportunity

Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan. Find out why podcasting is a huge content marketing opportunity. Continue reading