By Joe Pulizzi published February 4, 2017

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week. Continue reading

By Joe Pulizzi published January 28, 2017

This Week in Content Marketing: The Battle for Custom Content

We discuss the battle to dominate the content space, define the role of the journalist, share rants and raves on content commitment and communication, and discover a missed content marketing opportunity in our example of the week.    Continue reading

By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

This week, we explore Facebook’s Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content. Continue reading

By Joe Pulizzi published January 14, 2017

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

The guys talk Medium’s latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine. Continue reading

By Joe Pulizzi published January 7, 2017

This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought

The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example. Continue reading

By Joe Pulizzi published December 31, 2016

This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

This week, we recap the year’s biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing’s benefits in our Example of the Week. Continue reading

By Joe Pulizzi published December 24, 2016

This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands

This week, we talk truth about Facebook’s plan for dealing with fake news, and get stirred up by some murky stat soup. We also beg an author to reach his moment of zen, and share rants, raves, and a TOM example from OpenView Partners.   Continue reading

By Joe Pulizzi published December 17, 2016

This Week in Content Marketing: Is It Content Marketing or Sales Collateral?

This week, we debunk a theory that content marketing doesn’t exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.   Continue reading

By Joe Pulizzi published December 10, 2016

This Week in Content Marketing: The Business Case for Content Marketing as PR

This week, we examine the fiscal failure of a business built on Facebook and question GoPro’s decision to close its media division. We also explore a video star’s new media venture and share rants, raves, and this week’s TOM example.   Continue reading

By Joe Pulizzi published December 3, 2016

This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

This week, the guys ponder Airbnb’s puzzling magazine launch, the existence of content blindness, and the impending extinction of ad-supported media, then share rants, raves and an example of the week from the founders of HubSpot. Continue reading