By Joe Pulizzi published September 3, 2016

This Week in Content Marketing: Google Lays Down Pop-Over Punishment

The guys explore Google’s punitive stance on ad units that visually obscure content, the future of “bad advertising,” and the value proposition of YouTube’s new Backstage experience – plus rants, raves, and our example of the week. Continue reading

By Joe Pulizzi published August 27, 2016

This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 

The guys discuss John Oliver’s take on the broken business model of newspapers, and explain why marketers should view social media shutdowns as an expectation, not an exception – plus rants, raves, and our example of the week. Continue reading

By Joe Pulizzi published August 20, 2016

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

The guys debunk claims that content marketing isn’t a strategy, explore Accenture’s quest to dominate the content conversation, and deconstruct Facebook’s new plan to block ad blockers – plus rants, raves, and our example of the week. Continue reading

By Joe Pulizzi published August 13, 2016

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

The guys dish on two new social media platforms, re-enlist in the content strategy vs. content marketing battle, and make a prediction about the future of social media-dependent publishers – plus rants, raves, and our example of the week. Continue reading

By Joe Pulizzi published August 6, 2016

This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas

The guys dish on a staffing surge at Cisco Systems, poor social media sportsmanship from the U.S. Olympic Committee, and a common misconception brands have about content marketing — plus rants, raves, and our example of the week. Continue reading

By Joe Pulizzi published July 30, 2016

This Week in Content Marketing: How Brands Could Inherit the Web

The guys talk content marketing-related acquisitions – Yahoo! and Dollar Shave Club – plus Medium’s content marketplace, New York Times content studio now an agency, rants and raves (yep, they talk native advertising). Continue reading

By Joe Pulizzi published July 23, 2016

This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite

The guys talk what content marketers should consider from Pokemon Go fascination, content marketing in the ad world, Medium’s testing ground for small publishers and brands, plus rants and raves, including the Trump-Pence logo. Continue reading

By Joe Pulizzi published July 16, 2016

This Week in Content Marketing: Most Brands Failing at Customer Experience

The guys explore a dystopian view of advertising’s future, the billions WPP expects to spend on Facebook ads, whether an agency’s new cooking magazine is news, and a shift in top brand challenges; plus rants, raves, and more. Continue reading

By Joe Pulizzi published July 9, 2016

This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same

The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more. Continue reading

By Joe Pulizzi published July 2, 2016

This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch

The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more. Continue reading