By Joe Pulizzi published January 25, 2014

Where Are All the Content Strategists at?

In this week’s PNR Podcast, Robert and Joe talk about Contently’s quest to become “the plumbing” for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven trend from Nike in the This Old Marketing example of the week. Continue reading

By Joe Pulizzi published January 18, 2014

Will Native Advertising Ultimately Become the Norm?

In this week’s PNR podcast, Joe and Robert share their thoughts on what the future of content will look like when a trillion devices start talking to each other, explore the latest news on native advertising — and the insane growth projected for this technique in 2014 — and salute the content strategy of a heroic American brand, in the “This Old Marketing” Example of the Week. Continue reading

By Joe Pulizzi published January 11, 2014

Content Marketing: Dead Already?

In this week’s edition of PNR: This Old Marketing, Robert and Joe discuss a “content marketing is dead” post, a big announcement about Kevin Spacey, and the Netflix big data model. While Robert raves about three amazing new story-based commercials, Joe takes a look into the past with an example from JELL-O. Continue reading

By Joe Pulizzi published December 28, 2013

The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?

In this edition of PNR: This Old Marketing podcast, Joe and Robert focus on what is most likely to happen in and around the content marketing industry in 2014. Predictions include which company will be buying media companies in the next year, as well as how mature organizations will adapt to the content marketing function. Continue reading

By Joe Pulizzi published December 21, 2013

Brands Compete with Publishers; the Rise of the Content Marketing Agency

In this week’s edition of the PNR: This Old Marketing podcast, Joe and Robert discuss the latest content promotion research from Outbrain; share some thoughts on a News Corp interview on content publishers’ biggest competition; and go into detail about Red Bull’s own media company, Red Bull Media House. Listen in. Continue reading

By Joe Pulizzi published December 14, 2013

Clear Evidence that Content Marketing is a Force to Be Reckoned With

This week on This Old Marketing, Joe and Robert discuss the growing interest in content marketing shown by the venture capital community. They also touch on other key content industry issues that took shape this week and offer their usual rants and raves. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published December 7, 2013

Brand Journalism Expands, Content Marketing Spending Rises

On this week’s This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published November 30, 2013

Native Advertising and the Debate on Content Marketing as Journalism

On this week’s This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published November 23, 2013

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode. Continue reading