By Joe Pulizzi published August 12, 2017

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

We explore Apple’s record earnings, Google’s new ad format, and AI bots that created a secret language. We also discuss Hasbro’s failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
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By Joe Pulizzi published August 5, 2017

This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media

We cover The Atlantic’s new owner, Facebook’s earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst’s e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE. Continue reading

By Joe Pulizzi published July 29, 2017

This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays

We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry’s tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence. Continue reading

By Joe Pulizzi published July 22, 2017

This Week in Content Marketing: No, Not Everyone Should Do Content Marketing

We discuss why some publishers are cutting their own advertising and take a lesson from Fender. Rants and raves include bad advice from Gary Vee and the end of programmatic ads; then we wrap up with an example of the week from UBS. Continue reading

By Joe Pulizzi published July 15, 2017

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

We come up with a viable solution to Facebook’s fake news problem, and discuss artificial intelligence from several angles. Our rants and raves include agency changes; then we share an example of the week funded by the U.S. Government. Continue reading

By Joe Pulizzi published July 8, 2017

This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?

We discuss the state of digital advertising and debate whether it has truly become a “nightmarish joke.” Rants and raves include CPA Australia and the crazy-creative connection; then we close with an art-inspired example of the week. Continue reading

By Joe Pulizzi published July 1, 2017

This Week in Content Marketing: Special Episode – How We Create Content

In this special episode, we share details of our personal working styles and processes, offer some content marketing predictions for the remainder of 2017, and share an example of the week that got Robert’s engines revving. Continue reading

By Joe Pulizzi published June 24, 2017

This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

We explore NerdWallet’s content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube’s ad crisis; then we close with an example of the week from Mobil. Continue reading

By Joe Pulizzi published June 17, 2017

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this … Continue reading

By Joe Pulizzi published June 10, 2017

This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing

We dissect Mary Meeker’s 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover. Continue reading