By Joe Pulizzi published September 13, 2014

This Week in Content Marketing: Live from Content Marketing World 2014

This week, Robert and Joe report live from Content Marketing World 2014 in Cleveland, Ohio. Three special guests join them to help announce the new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the new network. Listen in! Continue reading

By Joe Pulizzi published September 6, 2014

This Week in Content Marketing: Authorship Is Dead, Journalism Isn’t

In this episode, Robert and Joe talk about the excitement building for next week’s Content Marketing World conference, speculate about why Google killed its Authorship initiative, and praise changes made at The Washington Post since Amazon CEO Jeff Bezos bought it a year ago. Rants and raves include an iPhone app that may represent a powerful new ecommerce model, upscale moves by Denny’s, and the greatly exaggerated “death” of journalism. Continue reading

By Joe Pulizzi published August 30, 2014

This Week in Content Marketing: Long Live the Content Editor

In this episode, Robert and Joe speculate on SlideShare’s decision to make certain Pro features available free of charge, and comment on Clay Shirky’s assertion that newspapers are “dead men walking.” We also applaud Yahoo’s decision to launch “content box” native ads and discuss why marketers ought to view content creation the way a news editor does. Listen in. Continue reading

By Joe Pulizzi published August 23, 2014

This Week in Content Marketing: When Native Advertising Erodes Trust

In this episode, Robert and Joe dive into the controversial issue of native advertising and talk about what happened when a blogger “liked” everything he saw on Facebook for two days. They also discuss the latest research on the growing pay gap between journalists and public relations professionals and rant about unscrupulous marketers trying to benefit from Robin Williams’ death. Listen in. Continue reading

By Joe Pulizzi published August 16, 2014

This Week in Content Marketing: Storytelling, Steroids, and the Southern Pacific

In this episode, Robert and Joe offer constructive advice on ways to address the issues raised in John Oliver’s recent diatribe on native advertising. They also cover content marketing’s use by venture capitalists, Demand Media’s poor quarterly report, and Budweiser’s “Whatever USA” program. Rants and raves focus on the NFL and Audible.com. Continue reading

By Joe Pulizzi published August 9, 2014

This Week in Content Marketing: John Oliver Vs. Native Advertising

In this week’s episode, Robert and Joe discuss TopRank’s new series of content marketing best practice eBooks, take issue with one author’s claim that content marketing can’t work in associations, and share observations on the success of Adidas’ awesome World Cup content marketing campaign. They also talk about Instagram’s fast-growing engagement numbers and chuckle about John Oliver’s funny take-down of native advertising. Continue reading

By Joe Pulizzi published August 2, 2014

This Week in Content Marketing: Beck Schools Us on Storytelling

In this episode, Robert and Joe discuss a musician’s mad content marketing moves, debate some potential causes of a decline in content quality, and reveal what the real purpose of native advertising is for brands. In addition, they discuss two shifts in the world of social media and take FourSquare to task for taking off in a new direction. Listen in. Continue reading

By Joe Pulizzi published July 26, 2014

This Week in Content Marketing: Weird Al’s Diabolically Brilliant Strategy

In this episode, Robert and Joe discuss the important implications of LinkedIn’s acquisition of Bizo, congratulate blogger Scott Monty on his recent move from Ford to an agency role, and speculate on what will happen to Forbes now that it’s owned by foreign investors. They also ruminate on the continuing fall of newspaper ad revenue and rave about the marketing genius of Weird Al Yankovic. Continue reading

By Joe Pulizzi published July 19, 2014

The Week in Content Marketing: Do We Have a Credibility Problem?

This week, Robert and Joe discuss Walmart’s big data move and what it means for brands. They also talk about new research that finds sponsored content may have a trust problem and explore what an article looks like when a freelance writer “resigns” from content marketing. Our rants and raves cover NBA star LeBron James’ digital-only announcement of his return to Cleveland, among other subjects. Continue reading

By Joe Pulizzi published July 12, 2014

Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations

In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production business, explain why email is far from dead, and then touch on a handful of research posts that are readily made fun of. Their weekly rants and raves include a great case study from Newcastle Brown. Continue reading