By Joe Pulizzi published July 12, 2014

Content Marketing: Clearing the Rumors, Half-Truths, and Misinterpretations

In this episode, Robert and Joe discuss how content marketing is hitting the big time at Harvard Business Review. In addition, they chat about media agencies getting into the content production business, explain why email is far from dead, and then touch on a handful of research posts that are readily made fun of. Their weekly rants and raves include a great case study from Newcastle Brown. Continue reading

By Joe Pulizzi published July 5, 2014

The Facebook and the Fury: Coming Clean on Content Experimentation

In this week’s episode, Robert and Joe discuss CMI’s purchase of the Intelligent Content Conference, then dive into P&G’s new edict that all marketing titles will change. They also discuss some new research on how brands spend money to promote owned media content and Robert rants about the fury over Facebook’s recent experiment with readers’ emotions. Listen in. Continue reading

By Joe Pulizzi published June 28, 2014

This Week in Content Marketing: Influence, Innovation, and Imitation

In this week’s episode, Robert and Joe discuss the top 10 brands on LinkedIn’s content marketing scorecard. In addition, they chat about an IKEA fan site gone wrong, reaching millennials with content marketing, and whether or not we can really tell if online ads are working. They discuss how prepared CMOs are to tackle digital marketing transformations and whether PR is a more successful discipline than content marketing. Listen in. Continue reading

By Joe Pulizzi published June 21, 2014

How Brands Could Destroy Native Advertising

In this episode, Robert and Joe discuss whether brands will destroy the native advertising opportunity and whether you can actually program native to audiences. In addition, we banter about the Red Bull Media House model and how many brands will follow its publishing structure. Then, Robert rants and raves about the Dumb Ways to Die franchise, while I rant about the closed atmosphere at the U.S. Open. Listen in. Continue reading

By Joe Pulizzi published June 14, 2014

How Facebook is Becoming a Pay-to-Play Platform

In this episode, Robert and I discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure pay-to-play platform in many cases. We also discuss how much data you actually need for your content marketing strategy. The final news article provides a cross section of a record month for magazine launches with a shuttering of a dozen tried-and-true niche magazines. This week’s #ThisOldMarketing example: The Fresh Fork Market Almanac. Continue reading

By Joe Pulizzi published June 7, 2014

Native Advertising Gets Its Own Magna Carta

In this week’s episode, Robert and Joe dissect Mary Meeker’s latest report on technology trends, do a deep dive into the elements of the publishing equation that brands are missing, and discuss Conde Nast’s “Magna Carta” guide for native advertising. Raves go to Maya Angelou and a Harley Davidson/Marvel comic book series, and they cap off the show with a #ThisOldMarketing example from C.F. Martin & Co., producer of some of the world’s finest acoustic guitars. Continue reading

By Joe Pulizzi published May 31, 2014

Piecing Together Content’s Role in a Mobile Marketing Strategy

In this episode, Robert and Joe rant a bit about a new content marketing awards program before discussing their confusion about a speech from a Dell marketing executive on the future of traditional publishing. They also offer their take on where content marketing fits into a mobile marketing strategy and explore a #ThisOldMarketing example from USAA. Continue reading

By Joe Pulizzi published May 24, 2014

Content Marketing: From the Newsroom to the Boardroom

In this week’s episode, Robert and Joe go into detail about the leaked New York Times report that uncovers the Grey Lady’s struggles to stay relevant in digital news — it’s a must-read for all businesses. They also discuss the integration of brand newsrooms, new content marketing research in Australia, and the Tea Party’s new online publication. Also listen for a rant on internet “fast-laning.” Continue reading

By Joe Pulizzi published May 17, 2014

Why Content Marketing Fails Without Strategy

In this episode, Robert and Joe discuss the Omnicom/Publicis breakup. They also touch on how PR plays into Google’s Panda algorithm. In addition, they discuss the future of marketing apps, elaborate on why content marketing fails, and go in-depth on finding your Moneyball number for content marketing. This week’s #ThisOldMarketing example is Poetry Magazine. Continue reading

By Joe Pulizzi published May 10, 2014

Why Paper May Be The New “Smart” Device for Content Consumption

In this week’s episode of This Old Marketing, Robert and Joe lament the millions in ad dollars pouring into events like Digital NewFronts, when the funds could be better deployed on content marketing. They also debate whether or not native advertising is deceptive, support Marc Adreessen’s prediction on the growth of online news and talk about why the written page may be the smartest “device” for reading in the future. Continue reading