By Joe Pulizzi published February 15, 2014

Red Bull and LEGO Get a Leg Up with Branded Entertainment

In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with this week’s This Old Marketing Example: P&G’s long-standing site for on-the-go moms. Continue reading

By Joe Pulizzi published February 8, 2014

Can Facebook Compete in Content Curation and Search?

In this week’s PNR podcast, Joe and Robert talk about the content curation considerations involved in Facebook’s launch of Paper; the company’s ambitions for rivaling Google in search; Chipotle’s entrée into the world of comedic content creation; and the general confusion around the definition of relevance, before wrapping up with this week’s #ThisOldMarketing example: iFly Magazine from KLM Airlines. Continue reading

By Joe Pulizzi published February 1, 2014

Blog Content: The Future of Guest Posts and Date Stamping

In this week’s edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts’ view of the value of Twitter, and take issue with some blogs’ lack of transparent date stamping, before expressing their admiration of an amazing, electricity-free content creation effort and a surprising video game conference that is becoming a media education resource for its customers. Continue reading

By Joe Pulizzi published January 25, 2014

Where Are All the Content Strategists at?

In this week’s PNR Podcast, Robert and Joe talk about Contently’s quest to become “the plumbing” for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven trend from Nike in the This Old Marketing example of the week. Continue reading

By Joe Pulizzi published January 18, 2014

Will Native Advertising Ultimately Become the Norm?

In this week’s PNR podcast, Joe and Robert share their thoughts on what the future of content will look like when a trillion devices start talking to each other, explore the latest news on native advertising — and the insane growth projected for this technique in 2014 — and salute the content strategy of a heroic American brand, in the “This Old Marketing” Example of the Week. Continue reading

By Joe Pulizzi published January 11, 2014

Content Marketing: Dead Already?

In this week’s edition of PNR: This Old Marketing, Robert and Joe discuss a “content marketing is dead” post, a big announcement about Kevin Spacey, and the Netflix big data model. While Robert raves about three amazing new story-based commercials, Joe takes a look into the past with an example from JELL-O. Continue reading

By Joe Pulizzi published December 28, 2013

The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?

In this edition of PNR: This Old Marketing podcast, Joe and Robert focus on what is most likely to happen in and around the content marketing industry in 2014. Predictions include which company will be buying media companies in the next year, as well as how mature organizations will adapt to the content marketing function. Continue reading

By Joe Pulizzi published December 21, 2013

Brands Compete with Publishers; the Rise of the Content Marketing Agency

In this week’s edition of the PNR: This Old Marketing podcast, Joe and Robert discuss the latest content promotion research from Outbrain; share some thoughts on a News Corp interview on content publishers’ biggest competition; and go into detail about Red Bull’s own media company, Red Bull Media House. Listen in. Continue reading

By Joe Pulizzi published December 14, 2013

Clear Evidence that Content Marketing is a Force to Be Reckoned With

This week on This Old Marketing, Joe and Robert discuss the growing interest in content marketing shown by the venture capital community. They also touch on other key content industry issues that took shape this week and offer their usual rants and raves. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published December 7, 2013

Brand Journalism Expands, Content Marketing Spending Rises

On this week’s This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us know what you think. Continue reading