By Joe Pulizzi published March 22, 2014

Media Companies Are the New Agencies: Native Advertising

This week, Joe and Robert dig deep into native advertising with discussions on the Wall Street Journal’s new native launch and The Guardian’s native play with Unilever, and deliver plenty of rants about publishers and agencies, before revving up the show with the This Old Marketing Example of the Week: The Enthusiast from Harley Davidson. Continue reading

By Joe Pulizzi published March 15, 2014

Why We Shouldn’t Drop the Phrase “Content Marketing”

In this edition of the PNR podcast, Joe and Robert discuss the week that was at SXSW, chat about the latest “Travoltafying” brand trend, and rant about people who rant about the phrase “content marketing,” before getting amped up about the This Old Marketing Example of the Week: Energy University. Continue reading

By Joe Pulizzi published March 8, 2014

Stop Building Your Branded Content on “Rented Land”

This week, Joe and Robert discuss the LinkedIn job bank fiasco and debate whether or not agencies really can do content marketing well. They also share their thoughts on why marketers shouldn’t publish on “rented land” and offer some critical reviews of Facebook’s algorithm changes, before exploring Patagonia’s content initiative aimed at reducing the adverse impact of its social and environmental footprint. Continue reading

By Joe Pulizzi published March 1, 2014

LinkedIn Moves to Dominate Content Publishing

In this week’s PNR podcast, Joe and Robert talk about the big content publishing news that LinkedIn has decided to open its publishing program to all users, discuss BuzzFeed’s advice for content success, explore the implications of Sprinklr’s purchase of Dachis, and share content marketing examples from Toyota and Chevron, before looking at how an early 20th century baking powder company used content to help it rise to the top of the food industry in New Zealand. Continue reading

By Joe Pulizzi published February 22, 2014

New “Oldest” Content Marketing Example Unearthed

In this edition of the PNR podcast, Joe and Robert talk about GE’s new sponsored content play that’s airing as part of “The Tonight Show” and debate the latest native advertising moves from “The Guardian” and Yahoo before discussing this week’s #ThisOldMarketing example — where a new discovery leads them to revoke John Deere’s title as creator of the world’s first content marketing effort. Continue reading

By Joe Pulizzi published February 15, 2014

Red Bull and LEGO Get a Leg Up with Branded Entertainment

In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with this week’s This Old Marketing Example: P&G’s long-standing site for on-the-go moms. Continue reading

By Joe Pulizzi published February 8, 2014

Can Facebook Compete in Content Curation and Search?

In this week’s PNR podcast, Joe and Robert talk about the content curation considerations involved in Facebook’s launch of Paper; the company’s ambitions for rivaling Google in search; Chipotle’s entrée into the world of comedic content creation; and the general confusion around the definition of relevance, before wrapping up with this week’s #ThisOldMarketing example: iFly Magazine from KLM Airlines. Continue reading

By Joe Pulizzi published February 1, 2014

Blog Content: The Future of Guest Posts and Date Stamping

In this week’s edition of the PNR This Old Marketing podcast, Robert and Joe debate a declaration of the demise of guest blog content, argue with analysts’ view of the value of Twitter, and take issue with some blogs’ lack of transparent date stamping, before expressing their admiration of an amazing, electricity-free content creation effort and a surprising video game conference that is becoming a media education resource for its customers. Continue reading

By Joe Pulizzi published January 25, 2014

Where Are All the Content Strategists at?

In this week’s PNR Podcast, Robert and Joe talk about Contently’s quest to become “the plumbing” for content marketing, ponder the beyond-the-grave implications of content, and rant about the ongoing confusion between content marketing and content strategy, before jogging your memories of a marketing-driven trend from Nike in the This Old Marketing example of the week. Continue reading

By Joe Pulizzi published January 18, 2014

Will Native Advertising Ultimately Become the Norm?

In this week’s PNR podcast, Joe and Robert share their thoughts on what the future of content will look like when a trillion devices start talking to each other, explore the latest news on native advertising — and the insane growth projected for this technique in 2014 — and salute the content strategy of a heroic American brand, in the “This Old Marketing” Example of the Week. Continue reading