By Joe Pulizzi published December 14, 2013

Clear Evidence that Content Marketing is a Force to Be Reckoned With

This week on This Old Marketing, Joe and Robert discuss the growing interest in content marketing shown by the venture capital community. They also touch on other key content industry issues that took shape this week and offer their usual rants and raves. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published December 7, 2013

Brand Journalism Expands, Content Marketing Spending Rises

On this week’s This Old Marketing podcast, we talk about a new report that finds spending on content marketing up and outsourcing down. We also touch on strategic moves by two big brands and indulge in a couple of rants and another example from the history of content marketing. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published November 30, 2013

Native Advertising and the Debate on Content Marketing as Journalism

On this week’s This Old Marketing podcast, we talk more about native advertising and the debate on content marketing as journalism. We also include our usual Rants & Raves segment and another example from the long history of content marketing. Listen in, and let us know what you think. Continue reading

By Joe Pulizzi published November 23, 2013

Announcing The PNR Podcast: Content Marketing News, Opinion, and History

Joe Pulizzi and Robert Rose have spoken on hundreds of podcasts, but this time they’ve decided to go out on their own, adding PNR (Pulizzi and Rose) ‘This Old Marketing’ to CMI’s list of high-quality content marketing programming. Check out the first episode. Continue reading