By Joe Pulizzi published October 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

We discuss the Brandwatch/BuzzSumo acquisition, Snapchat’s new location-based services, and a “Killing Marketing” model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading

By Joe Pulizzi published October 14, 2017

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

We discuss Google’s olive branch to publishers, Amazon’s new blitz on the ad game, and Blue Apron’s podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading

By Joe Pulizzi published October 7, 2017

This Week in Content Marketing: Google and Amazon Prepare for Internet War

We explore Advertising Week, a battle between Google and Amazon, and Twitter’s time-wasting 280 character test. Rants and raves include Time’s new membership model; then we share an example of the week on Chagrin Falls Film Festival. Continue reading

By Joe Pulizzi published September 30, 2017

This Week in Content Marketing: Mayo Clinic Invests in Voice Search With Amazon

We discuss Google’s purchase of HTC, the ad talent crisis, and how the Mayo Clinic dominated Alexa’s voice search results. Our rants and raves include predictive analytics, then we share an example of the week that’s full of Fluff. Continue reading

By Joe Pulizzi published September 23, 2017

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

We discuss advertiser anger over Apple’s new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl. Continue reading

By Joe Pulizzi published September 16, 2017

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line. Continue reading

By Joe Pulizzi published September 9, 2017

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

We discuss the possibility of Google buying Marketo and Trade Desk’s fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

By Joe Pulizzi published September 2, 2017

This Week in Content Marketing: Advertising Industry Prepares for Plummet

We discuss possible signs of an ad industry slump, Google’s ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading

By Joe Pulizzi published August 26, 2017

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

We explore Apple’s big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading

By Joe Pulizzi published August 19, 2017

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

We explore Facebook’s new Watch, Netflix’s content buying spree, and Google’s ongoing interest in Snap. We also discuss Quartz’s branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading