By Brian Watson published April 13, 2015

Is Time Really the Problem? Break the Bottlenecks in Content Production

Having time to create content is more about the flow from production to publication than it is about following time-management tips. Use these five steps to identify the bottlenecks and make the business case to get them resolved. Continue reading

By Dani Finkelstein published April 3, 2015

8 Super-Simple Tools You Can Use to Create Better Content 

You spend so much time creating content, you likely don’t have the time to investigate which smart tools will help you make the most of your work. So we want to share eight free tools to make your content even better and save you time. Continue reading

By Rachel Foster published March 20, 2015

10 Habits of Highly Effective B2B Content Marketers

Only 38% of B2B marketers say their content marketing is effective. So what are those people doing right? Here are 10 of them who share what habits help them stay on top and make the most of their brand’s content investment. Continue reading

By Neil Patel published March 16, 2015

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger. Continue reading

By Howard Rauch published March 15, 2015

How Well Do You Fact-Check Your Content?

Misleading or factually incorrect content can damage a brand. Yet, many marketers lack formal guidelines to ensure their content – original, curated, or aggregated – is factually correct. Here’s how to get started drafting your policy. Continue reading

By Mark Walker published February 22, 2015

4 Steps to Get Business Results from Your Content Marketing Strategy

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution. Continue reading

By Roger C. Parker published February 17, 2015

Worksheet: Turn Your Pivot Points into Stories for Better Content Marketing

Events that result in major changes in your organization or personal career often go unnoticed. Learn to identify the pivots and uncover opportunities that can help define your brand and create memorable story-based content marketing. Continue reading

By Ian Cleary published January 25, 2015

7 Content Marketing Tools to Improve Your Productivity

These seven tools can make a big difference in your content marketing productivity. From discovering your competitors’ keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free. Continue reading

By Roger C. Parker published December 21, 2014

Last-minute Guide to 2014’s Best New Books for Content Marketers

It’s another great year for books that make a big difference for entrepreneurs and marketers looking to improve their content marketing skills. Consider putting these eight titles on your gift-giving list for newbies to C-level execs. Continue reading

By Ann Gynn published August 29, 2014

Tricks That Will Bring Treats to Your Content Marketing Toolkit

All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits of industry experts are sure to do the trick. Continue reading