By Marcia Riefer Johnston published December 10, 2015

How to Stop Worrying and Love Content Inventories and Audits

Do the terms “content inventory” and “content audit” strike fear into your heart? Never fear, Paula Land is here to make these important topics not only less scary but also downright enticing. Continue reading

By Roger C. Parker published December 7, 2015

17+ Books to Give Your Favorite Content Marketer This Season

2015 was an unusually good year for quality content marketing books. The selection has never been as broad or as deep it is now. Here are 17 to consider gifting your favorite content marketers to inspire or help them. Continue reading

By Michele Linn published November 27, 2015

A 4-Step Approach to Create Content That Hits the Mark

Creating effective content is the goal of any content marketer. But how do you figure out what’s effective? There isn’t any easy answer, but you can start with this four-step approach inspired by our B2C roundtable and community input. Continue reading

By Jodi Harris published November 26, 2015

32 Content Marketing Posts We Are Thankful For

We are thankful every day to be part of such an amazing community of content marketers. To express our gratitude, we’ve shared some of the posts we consider indispensable resources on the path to greater content marketing success. Continue reading

By Michele Linn published November 20, 2015

How to Make Marketing Meetings More Productive and Less Soul-Sucking

How much of your valuable time is sucked up in meetings? We asked B2C roundtable participants for their insights and tips that will leave you and your content marketing team thinking, “That was a good use of my time, and it all makes sense.” Continue reading

By Aaron Orendorff published November 1, 2015

11 Resources to Curate, Clip, Collect, and Collaborate Content

Two-thirds of content marketers say curation is a part of their content marketing strategy. How can you collect and curate all that amazing content without losing your content-managing mind? Start with this list of 11 curation tools.
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By Brian Watson published October 26, 2015

Breaking Content Marketing Constraints – A Small-Business Case Study

When one commenter questioned a CMI author, he took on the challenge, helping the reader identify bottlenecks in his small business’ content production process. As they found the answers, they broke down a big barrier to growth. Continue reading

By Wojtek Mazur published October 19, 2015

11 Best Browser Extensions for Content Marketers

You spend hours on the web – here are 11 browser extensions that can boost the success of your content marketing efforts, from identifying influencers and broken links, to saving articles you want to read later. Continue reading

By Ben Harper published October 9, 2015

Think Lean to Win at Content Marketing

Want to improve your content strategies in a way that reduces wasted effort so that you can put more of your resources into ideas that win? Think lean! Continue reading

By Roger C. Parker published September 28, 2015

3-Step Action Plan With Worksheets for 2 Months of Blog Posts

Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule. Continue reading