Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading
An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible. Continue reading
The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be great to know why you should make something a priority (and why you shouldn’t)? Let us help you prioritize these 10 content marketing goals. Continue reading
Here’s the inside, how-to story of how CMI secures media and influencer coverage of our research reports. You can use these strategies to get the word out about your big announcements through media channels you don’t control. Continue reading
You can’t just flip a switch and give birth to a healthy publishing function. It takes considerable planning, a strong coalition, and hurdling of stubborn obstacles. Here are five challenges – and the quick wins to overcome them. Continue reading
To rise above the sea of content, images can be one of your best friends. You see lots of image-creation tools repeated from roundup to roundup. We bet you haven’t heard of these tools to create, to plan, and to promote visual content.
Storage-and-sharing devices like Google Drive are insufficient if you have volumes of content and multiple teams. Digital asset management systems enable efficient content delivery to different audiences across different channels. Continue reading
The importance of keyword research remains steady, but the methods have evolved as search engines grow more intelligent and users change the way they search. Here’s a brief, functional guide to keyword research in today’s environment. Continue reading
Want to learn the most effective curation tactics and best practices – the ones to make sure your efforts produce real results? Here are three tactics to ensure that your curation efforts are noticed, appreciated, and rewarded. Continue reading