A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials. Continue reading
Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters. Continue reading
Images draw more attention and understanding from your readers than text alone. Here are seven sites that won’t bust your budget (they’re free) and will help boost your audience’s willingness to consume your content. Continue reading
Bookshelves have only so much space. Librarians call the process of removing books “de-accessioning” or “weeding.” Marketers should do something similar – archiving and deleting content that hurts more than it helps.
Can you track down your content assets efficiently? Have you perfected the collaboration process? Do you leverage existing content for reuse? Digital asset management (DAM) can help you maximize your broad portfolio of content assets. Continue reading
How do you know your content marketing is working? Most responding CMWorld presenters say the first step is to detail the “why” behind the program. From there, their tips are wide-ranging, from measuring everything to taking a picture. Continue reading
Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ fingers hit keyboards. Here’s what you need to know to create your own workflow system. Continue reading
An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible. Continue reading
The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.
How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be great to know why you should make something a priority (and why you shouldn’t)? Let us help you prioritize these 10 content marketing goals. Continue reading