By Joe Pulizzi published December 18, 2017

This Goal-Setting Activity That Made All the Difference

CMI founder Joe Pulizzi shares his answer to the question he’s frequently asked: “What’s the one thing you did that made the greatest impact to where you are at now?” And his response is something you can customize for your own success. Continue reading

By Arvind Kesh published November 27, 2017

The Hub-and-Spoke Method of Guest Posting: Do More With Less Effort

Do you use the hub-and-spoke model for your guest blogging strategy? Learn how this method can free up your time while you still create relevant, effective guest blog posts that organically – and deservedly – link to your own site. Continue reading

By Roger C. Parker published November 22, 2017

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

If you’re a chief content officer, copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017.
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By Roger C. Parker published November 19, 2017

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Are you a content marketing newcomer? Are you an experienced content marketer? Or perhaps you’re an innovator, renegade, or visionary? Ready to grow your thinking? This curated, detailed review of the most relevant books can help. Continue reading

By Diane Domeyer published October 17, 2017

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best. Continue reading

By Ann Gynn published October 13, 2017

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say. Continue reading

By Marcus Varner published September 29, 2017

5 Steps to Prime Your Creatives to Produce Outstanding, Clutter-Busting Content

Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles. Continue reading

By Aaron Orendorff published September 4, 2017

How to Network at a Conference: 101 Tips From Marketing’s Best

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading

By Ann Gynn published August 29, 2017

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading

By Marcia Riefer Johnston published August 28, 2017

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading