By Ann Smarty published May 9, 2017

How to Create Useful How-To Video Content: Essential Toolbox

If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading

By Sujan Patel published May 8, 2017

The Secrets of Content Ideation: Why 4 Out of 5 Articles Fail

If you don’t invest in the ideation stage, your content is likely to fail. We might be rushed, unsure of objectives, or confused about what the audience wants. Here are tips to come up with ideas for content you can tick off as successes. Continue reading

By Alex Jasin published April 28, 2017

6 Quick-and-Dirty Ways to Beat Writer’s Block

Instead of battling your writer’s block by publishing less, combat it by using these six valuable inspiration sources that will help you deliver relevant content to your audience. Continue reading

By Michele Linn published April 26, 2017

23 Quotes to Inspire Your Content Marketing and the Difference You Can Make

Are you feeling in a rut with your marketing? Or are you looking to be energized? Turn to these 23 quotes – from inside and outside our industry – for an injection of inspiration. Think differently, do less, and find space to create. Continue reading

By Sujan Patel published April 19, 2017

4 Metrics to Track Impact of Content Marketing on Brand Awareness

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas Continue reading

By Marcus Varner published April 10, 2017

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

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By Deborah Holstein published March 31, 2017

6 Ways to Energize Your Content Marketing Team (and Your Content)

If you want your content team to produce more original content without expanding your numbers, you need to give them the time and headspace for creativity and innovation. Here are six unexpected ways to help your team do just that. Continue reading

By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics. Continue reading

By Clare McDermott published March 7, 2017

7 Apps and Tools Obsessed by Content Marketers

Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading

By Clare McDermott published March 5, 2017

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading