By Ian Cleary published January 25, 2015

7 Content Marketing Tools to Improve Your Productivity

These seven tools can make a big difference in your content marketing productivity. From discovering your competitors’ keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free. Continue reading

By Roger C. Parker published December 21, 2014

Last-minute Guide to 2014’s Best New Books for Content Marketers

It’s another great year for books that make a big difference for entrepreneurs and marketers looking to improve their content marketing skills. Consider putting these eight titles on your gift-giving list for newbies to C-level execs. Continue reading

By Ann Gynn published August 29, 2014

Tricks That Will Bring Treats to Your Content Marketing Toolkit

All content marketers should have a trick or two they can use to address their toughest business challenges. Whether you need to produce more content, create more engaging or effective content, optimize your workflow or otherwise streamline your efforts, these ideas from the content marketing toolkits of industry experts are sure to do the trick. Continue reading

By Roger C. Parker published August 7, 2014

7 Ways Limitations Can Boost Your Content Creation Productivity

Although “more” is usually viewed as an advantage, there are times when “less” is better. It’s essential to set limits on your content creation efforts to stay focused on your top priorities and avoid burnout. Get 7 ways to strategically place limitations that can boost your content creation efforts and overall content marketing productivity. Continue reading

By Robert Rose published July 29, 2014

Rocking The Digital Asset Management Stage of Content Marketing

If global enterprises are to successfully transform themselves to function as media companies, the way they handle digital asset management will need to significantly change to stay in step. Take a look at three key processes that, when used in tandem, can help you leverage your assets more nimbly and turn your content marketing “up to 11.” Continue reading

By Roger C. Parker published June 11, 2014

7 Books That Will Inspire More Successful Content Marketing

Some of the newest business-focused books on the market hold valuable lessons for building the successful content marketing experiences you need to deliver on a consistent basis. Read on to find inspiration and tips for fostering creativity, making presentations more engaging, increasing productivity and harnessing the power of visual thinking. Continue reading

By Mike Kaput published April 21, 2014

What Medium Means for Content Marketing

Grocery shopping used to be a multi-stop affair, but these days you can get everything you need in one place. A similar change is taking place in how people consume content. In a world of nearly infinite content, consumers are increasingly looking to filter out the noise and one-stop shop. Find out what Medium means for content marketing. Continue reading

By Shanna Mallon published July 11, 2013

Manage Your Social Media Content with These Top Tools

Whether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. But keeping your social media outposts filled with relevant, useful content takes time. Manage your social media content with these top tools. Continue reading

By Heidi Cohen published July 8, 2013

10 Content Marketing Best Practices for Greater Efficiency

To minimize costs and to leverage related distribution and promotion, it’s helpful to have a plan in place from the outset of your content program. The following content marketing best practices and tips will help you build this plan in the most efficient and effective way possible. Continue reading

By Michele Linn published June 3, 2013

17 Essential Content Marketing Templates and Checklists

By far, the most popular post we have ever published at the Content Marketing Institute is “10 Must-Have Templates for Content Marketers.” To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Check out what’s new, as well as revisiting old favorites on this updated list that’s aimed at making your job a bit easier. Continue reading