By Sujan Patel published April 19, 2017

4 Metrics to Track Impact of Content Marketing on Brand Awareness

If you want to measure the impact of your content marketing on brand awareness, first think about the type of content. Next, think about the most helpful metrics and tools – start with these four measurement areas Continue reading

By Marcus Varner published April 10, 2017

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

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By Deborah Holstein published March 31, 2017

6 Ways to Energize Your Content Marketing Team (and Your Content)

If you want your content team to produce more original content without expanding your numbers, you need to give them the time and headspace for creativity and innovation. Here are six unexpected ways to help your team do just that. Continue reading

By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics. Continue reading

By Clare McDermott published March 7, 2017

7 Apps and Tools Obsessed by Content Marketers

Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier. Continue reading

By Clare McDermott published March 5, 2017

Best-Selling Author Shares Thoughts on Storytelling, Inspiration, and Creative Process

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey. Continue reading

By Marcus Varner published February 15, 2017

7 Ways to Accelerate Your Content Review and Approval

You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective. Continue reading

By Michele Linn published February 8, 2017

7 Productivity Killers for Marketers and How to Fix Them

Are you spending so much time responding to immediate needs that it’s difficult to produce something meaningful? Discover seven solutions to kill (or diminish) your productivity killers and improve your content marketing program. Continue reading

By Heather Hurst published January 29, 2017

Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources

Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.) Continue reading

By Sujan Patel published January 22, 2017

How to Produce 300 High-Quality Articles a Year: An 8-Step Process

A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial-only calendar to an eight-step content process. Continue reading