By Britta Alexander published August 27, 2010

How to Outsource Audience-Focused Story Ideas

No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven’t outsourced … Continue reading

By Angela Vannucci published August 26, 2010

Assembling a Project “Dream Team” for Content Marketing

The Miami Heat has Wade, Bosh and James. What super-star line-up can your clients expect on their content marketing project team? Bringing together talent that meets the objectives of the project is key to long-term success. Having the wrong players … Continue reading

By Nate Riggs published August 24, 2010

3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice

Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online? For middle … Continue reading

By Heather Lloyd-Martin published August 20, 2010

10 Ways to Find Your Perfect SEO Copywriter

So, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half persuasive genius. The person you outsource your SEO copywriting services to represents your brand … Continue reading

By Michele Linn published August 16, 2010

How to Put Together an Editorial Calendar for Content Marketing

Learn how to create an editorial calendar that’s specifically designed to help you organize, track, and manage content marketing efforts. Continue reading

By Nate Riggs published August 2, 2010

A Simple Framework for Building Your Social Media Marketing Team

For years, marketing departments of all shapes and sizes have built teams of individuals charged with the task of reaching audiences. But the tasks of marketing have changed in recent years. To reference the Cluetrain Manifesto, the markets themselves have … Continue reading

By Jeremy Victor published July 21, 2010

Content Marketers: How to Think and Act Like a Publisher

If you are assessing your marketing efforts and investigating ways to transform your approach to attract today’s more savvy B2B buyers, undoubtedly you have run into the term content marketing. (You found the Content Marketing Institute, right?) In almost every … Continue reading

By Joe Pulizzi published June 29, 2010

How To Effectively Manage the Content Marketing Process

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are … Continue reading

By Chris Williams published June 21, 2010

How to Avoid a Never-Ending Edit Cycle (The Dangers of “Just a Few More Changes”)

Meet Lou. Lou is a marketing manager for XYZ Corp. Lou receives new website content from his copywriter and sends it to the internal team to review. The sales manager emails him afterward. “I love it!” he says. “I have … Continue reading